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Selling Tips and Tricks for Your Fashion-Forward Brides

Imagine this scenario. An excited couple comes in with a picture from Pinterest of their dream engagement ring. The design is modern and very on-trend. Your current in-case inventory is all best-selling classics that many brides request. However, nothing in your cases seems to match this couple’s style quite like the newer trends on social media, and this has slowly become a recurring experience in your store.

Staying on top of the trending bridal styles can be overwhelming. Not only do you have to research those trends, but you also must invest heavily in an inventory of distinctive pieces that may or may not resonate with your local customers. Well not anymore!

We’ve done the research and created solutions that provide you with product that is high trend, but with a low-cost investment and minimal inventory to keep track of. Say hello to our new Designer Bridal and Ring Enhancer in-case selling systems.

Designer Bridal: In-Case Prototype Selling System

Seasoned Stuller customers are familiar with the eye-catching styles in our designer bridal collection. However, this collection has received a refresh and is now offered as an in-case selling system just in time for the busy holiday season. The full collection and prototype selling system now features the most in-demand and on-trend engagement rings of the year. Featuring fancy stone shapes, illusion designs, and intricate shank details, we have curated assortments within our prototype selling system that help you sell showstopping styles to fashion-forward brides.

Art Deco Assortment: A Selling System

The Art Deco Assortment (688860:100:P) showcases chevron architecture, trillion-shaped melee, hexagons, and ballerina halos.

Modern Assortment: A Selling System

The Modern Assortment (688860:101:P) features east to west settings, split shanks, French-set accents, two-stone settings, and negative space bands.

Vintage-Inspired Assortment: A Selling System

The Vintage-Inspired Assortment (688860:102:P) displays rings with milgrain details, a filigree halo, petite accents, and intricate shank designs.

Whimsical Assortment: A Selling System

The Whimsical Assortment (688860:103:P) promotes playful asymmetrical halos, a starburst halo, Celtic inspirations, and fanciful abstract looks.

You can either purchase an individual assortment that fits the styles you’re looking for or you can have them all with the comprehensive Designer Bridal Selling System (688860:104:P). Each assortment comes in a hexagon-shaped display to help the unique designs stand out. All styles are featured as a prototype in a high-quality metal alloy, which can then be ordered in live product as 14K white, yellow, and rose gold as well as platinum.

The Art Deco Assortment (688860:100:P) The Modern Assortment (688860:101:P)
The Vintage-Inspired Assortment (688860:102:P) The Whimsical Assortment (688860:103:P)

Bridal Enhancer Selling System

Contour bands and ring guards have continued to grow in popularity and are the perfect addition to any bride’s wedding stack. Contour bands fit nicely against the shank of the engagement ring, while a ring guard provides that perfect halo effect for the classic solitaire.

It can get expensive to keep a large variety of enhancers in stock, however, it’s also necessary for your customers to try the enhancer on with the ring to ensure the right fit. With this dilemma, we have created a solution.

Our Bridal Enhancer Selling System (688825) is a pre-merchandised prototype collection of trending styles featuring 12 contour bands and 4 ring guards. All styles can be ordered live in a variety of metal qualities and colors.

Bridal Enhancer Selling System (688825)

The Bottom Line

Having a large amount of live inventory is costly and comes with a certain amount of risk. With pre-merchandised prototype solutions like our Designer Bridal and Ring Enhancer selling systems, you can feel confident that you are carrying the best in trending styles while keeping your costs low and your inventory minimal.

To explore all of our bridal selling systems, visit Stuller.com.




Sell Confidently with Selling Systems and Solutions

Taking the time to fill your cases and select inventory to have on display can be time-consuming and costly. That’s why Stuller offers a range of selling systems and solutions to help you focus on what matters most — your customers. We offer pre-merchandised systems that contain prototype and live product that make it easy for you to display pieces your customers are looking for. With many of these styles in-stock, you can receive your order with next-day delivery. 

Explore our new and best-selling selling systems and solutions below and head to Stuller.com/Selling-Solutions to get started! 

Findings and Components Selling Systems 

One of our most popular selling systems to date is the Piece by Piece™ Interactive Settings & Shanks Ring Builder (2000400). This merchandisable findings and components system gives your customers the opportunity to mix and match different prototype settings and shanks to create their perfect ring. With 36 magnetic peg heads and 24 compatible shanks, there are over 800 combinations that can be created with various designs, stone sizes, stone shapes, center stone orientations, and metal qualities. 

Bridal Selling Systems 

Engagement Rings 

Stuller provides numerous solutions to help support your bridal business. The most comprehensive of these solutions is our ever&ever® Bridal Program (651854)ever&ever® is Stuller’s comprehensive prototype bridal selling solution, which provides you with the most on-trend bridal styles as well as extensive marketing support. You have multiple purchasing options as well as a private label option, so you can be sure to have a bridal selection that works for your business. With two product enhancements a year, your assortment will always be fresh and in-style. 

Learn more about the ever&ever® Bridal Program at Stuller.com/EverandEver

We are also very excited to launch a new way to interact with and sell our Designer Bridal Collection — introducing the Designer Bridal Selling Systems (688860). Featuring the most in-demand and on-trend engagement rings of the year, the new Designer Bridal Selling Systems include four pre-merchandised assortments according to style: Modern, Art Deco, Vintage-Inspired, and Whimsical. Each assortment includes eight prototype engagement rings made of superior quality metal alloy. The assortments can be purchased together in a comprehensive collection or separately.

Piece by Piece Interactive Settings & Shanks Ring Builder ever&ever® Bridal Program Designer Bridal Selling Systems

Wedding Bands 

Along with our solutions for engagement rings, we also have options to support bands. For wedding bands, offer a variety of styles with our classic and contemporary metal wedding band selling systems. The Classic Wedding Band Selling System (653689includes 42 prototype bands, featuring 18 classic profiles, 10 special finishes, and 2 engraving options. This selling system also works seamlessly with our online Band Builder for a complete buying experience with your customer. 

We also provide four NEW selling systems to help you sell contemporary metal bands according to color pairings — the Rose/Black (653655:106:P)Black/Yellow (653655:108:P)Blue/Gray/Black (653655:109:P), and Rose/Gray (653655:107:P)

Classic Wedding Band Selling System Blue/Gray/Black Contemporary Metal Wedding Band Selling System
Black/Yellow Contemporary Metal Wedding Band Selling System Rose/Black Contemporary Metal Wedding Band Selling System Rose/Gray Contemporary Metal Wedding Band Selling System

Eternity and Anniversary Bands 

When it comes to anniversary and eternity bands as well as enhancers, we also have several options to fit your needs. Our Anniversary Band Selling System (653692) features popular French set, prong set, and channel set prototype styles in four different stone size options. Our Eternity Band Selling System (653693) showcases prototypes of our best-selling eternity band style (122107) in four finger sizes with three stone size variations. 

Anniversary Band Selling System Eternity Band Selling System

For customers that enjoy crafting their own bridal stack, we provide a Stackable Anniversary Band Selling System (653122) that features 32 prototype rings in various metal colors. The display perfect shows how different ring styles and colors look stacked with each other and is great for customer interaction. 

Contour Bands and Ring Guards 

Finally, our Bridal Enhancer Selling System (688825) showcases 16 total prototype enhancers — 12 contour bands and 4 ring guards. With this pre-merchandised assortment, you can attract your customers with a variety of classic and trending styles.

Stackable Anniversary Band Selling System Bridal Enhancer Selling System

Fine Jewelry Selling Systems 

Diamond Jewelry 

Whether natural or lab-grown, classic and trending diamond jewelry is as popular as ever. We have selling systems to help you provide these popular everyday essentials. 

The diamond stud earring is one of the most quintessential pieces of anyone’s fine jewelry collection. Lab-grown diamonds are giving consumers the opportunity to obtain these desired styles at a lower price point. We offer two options when it comes to effectively selling these lab-grown diamond styles — our 3-prong or 4-prong Lab-Grown Diamond Stud Selling Systems (653691). Both systems feature either 3-prong cocktail styles or 4-prong basket styles in carat weight ranges from 1/3 to 2 carat total weight. The lab-grown diamonds are available in SI1-SI2 diamond clarity and G-H color. These live styles come in a compact modular display for easy setup and small in-case footprint and are fastened with friction backs. 

Another diamond essential is the line bracelet. We offer a Line Bracelet Selling System (653700), which features our best-selling style ranging from 1 to 5 carat total weight. While the system itself includes high-quality prototypes set with CZs, our live products are available in natural diamond I1 clarity and G-H color or in lab-grown diamond SI1-SI2 clarity and G-H color. 

Lab-Grown Diamond Stud Selling System Line Bracelet Selling System

Family Jewelry 

Family jewelry that celebrates loved ones with beautiful colored gemstones are staples in any retail store. We help you showcase a variety of options with two family jewelry selling systems. 

The Family Jewelry Selling Systems (653688) include both a timeless classic option and an on-trend modern option. Each system includes three prototype necklaces and six prototype rings, a mix of new and best-selling styles. The live product options include a variety of metal qualities and either genuine, lab-grown, or imitation stones. 

Chain 

Chain is an extremely popular jewelry trend among men and women right now. Be prepared to offer a wide assortment of chain styles and qualities by using our 14K Chain Selling System (651632). This system comes with 28 chains featuring our four most popular styles: cable, wheat, rope, and box. Each style contains seven types of chains in various millimeter widths and in 14K white, yellow, and rose gold. It even includes space to store additional inventory, so you always have your most popular pieces in-stock. 

Birthstone Jewelry 

Nothing says personalization quite like birthstone jewelry. Whether purchased as a well-deserved self-purchase or as a loving gift, birthstone jewelry is an easy favorite among all types of customers. Our Halo-Style Birthstone Selling System (653711) takes everyday essential halo styles set with birthstones and presents them as matching earring, ring, and necklace sets. While the styles featured in the system come in sterling silver, they are also available in 14K gold metal qualities as well as with genuine or lab-grown gemstones and diamonds. 

Family Jewelry Selling Systems 14K Chain Selling System Halo-Style Birthstone Selling System

Solutions for All 

We work hard so you can focus on what matters most — making lasting connections with your customers. Sell confidently with smart investments using any of Stuller’s pre-merchandised selling systems and solutions. To view all selling systems available, visit Stuller.com/Selling-Solutions or contact us at 800-877-7777. 




Stuller’s Year of the Wedding: Rescheduled Dreams Come True

We can all agree that 2020 was not the perfect year. With a global pandemic, the wedding industry certainly took a hit in every way possible – postponed weddings, held-off engagements, restricted celebrations, and more. But the fine jewelry industry has responded with new ways to help make dreams come true. We expect 2021 to be a year to remember.

According to the 2020 Brides Magazine American Wedding Study, 66% of survey respondents made the difficult decision to postpone their wedding. While some weddings might look different this year, brides are focusing on what is most important and jewelers will no doubt have a starring role in their customers’ ‘happily, ever after.’ We know you will be there for couples embarking on new, married lives and we want to be there for you. To kick things off, we are declaring 2021 as Stuller’s Year of the Wedding™.

This year is aimed at providing you with everything you need to make all your customers’ dreams come true. From top selections in our ever&ever®, 3C, and designer bridal collections to the tools, materials, and resources necessary to create a memorable custom experience, Stuller is your destination for all things wedding. Head over to Stuller.com/YearOfTheWedding to kick off this year’s celebration of love finding its way!

Product Selections

Our team has curated collections of classic, contemporary, and on-trend products your customers will love. Browse engagement rings, wedding bands, and stackables with the touch of a button.

SHOP ENGAGEMENTS
SHOP BANDS
SHOP STACKABLES

Marketing Resources

We have crafted a collection of photos, videos, and other marketing materials that are free for you to use. Throughout the year, we will be uploading fresh content to assist you in your marketing efforts.

ever&ever® Selling Solution

Enjoy access to a complete bridal program featuring high-quality, completely customizable prototype rings. Becoming an authorized ever&ever® retailer will not only give you access to our best 3C customizable designs, but you also have additional monthly marketing assets at your disposal. For more information on ever&ever®, visit our website at Stuller.com/everandever.

CAD/CAM Services

Not only do we have a vast selection of finished jewelry for you to offer your customers, but we also have solutions that cater to your customization needs. Whether you need assistance in designing, prototyping, casting, setting, or finishing, our CAD/CAM team is ready to help you create a one-of-a-kind, custom design experience for your customers.

Much, Much More

Stuller is the one-stop-shop for jewelers, providing you with everything you need for a successful new year. Our ethically sourced diamonds and gemstones, recycled metals, quality tools, and innovative design technology are at your disposal. We are moving on from 2020 and ready to help you make Stuller’s Year of the Wedding™ one to remember.

Cheers to 2021!