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customization

Inspiration & Trends
Cheryl Robichaux

What’s New on Stuller.com?

In today’s ever-changing digital landscape, businesses across all industries are adapting and evolving to meet the growing demands of online shoppers. At Stuller, our experts and teams are constantly striving to redefine online jewelry shopping to make it easy, reliable, innovative, and intuitive for you.

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Business Savvy
Cheryl Robichaux

Discovering the Artistry of José Echevarria Diseñador

Formerly known as Fine Gold Designers, the brand is now known as José Echevarria Diseñador, and they have partnered with Stuller for their materials since 2000. In the beginning, everything was hand-made from a block of wax by José, painstakingly chiseled for many hours to get everything symmetric and looking great for each client. Making the casts and having them come out perfect every time was always a challenge.

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custom wedding bands
Customization
Nadine Savoy

Create a Custom Wedding Band Shopping Experience

Wedding bands present the perfect opportunity to provide a custom shopping experience. These rings are more than your everyday fashion jewelry. They are symbolic of a lifetime filled with commitment, love, and partnership. Why shouldn’t the experience of making a custom wedding band be just as significant?

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Customization
Taylor Dizor

A Jeweler’s Solution to Custom Jewelry Manufacturing

It should come as no surprise that your customers are looking for custom jewelry solutions. Custom jewelry is an $8.5 billion industry in the United States and is recession proof. Worldwide it is an $18–21 billion industry and growing fast. Particularly with couples, customization is booming.

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Diamonds & Gemstones
Sarah Whisnant

What To Know: Lab-Grown Gemstones

In just a few years, a remarkable shift has taken place in the world of gemstones with the rise of lab-grown alternatives. Delve into their distinct advantages with top picks from Stuller’s assortment to help you kickstart your offering.

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Business Savvy
Taylor Dizor

Mark Loren Designs: Experiential Retail For a Cause

Personalized experiences. Eye-catching designs. Pieces that tell a story. Today’s fine jewelry customer is looking for something that feels unique to them. They want something they’ll want to wear over again for years to come.

I’ve felt for a very long time that standing out in the retail market will depend on a business’ ability to create a memorable experience for their customers — one they will talk about with others and want to have again. Experiential retail is all about making each and every customer attach all those special parts of the buying experience to the actual purchase. For example, think about meeting a character at Disney World, building a stuffed animal at Build-A-Bear, or singing “Take Me Out to the Ballgame” during the seventh inning stretch at a baseball game. All these pieces of the experience factor into the value of the purchase and stay in your mind.

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