One thing that has always amazed me is the unique ways people have found themselves in the jewelry industry. Many have stumbled upon it by chance, me included. But it’s not always how we got here that’s the exhilarating part, it’s what we’ve done with our time in it and how we are leaving our mark. Let me tell you about a rising force in the jewelry space coming to us from Arkansas: Sissy’s Log Cabin.
The 2023 winner of our annual March Bridal Madness contest is Katelynne Eslick, owner of Sugar Plum Fine Jewelry in Glendive, Montana. Katelynne is a third-generation jewelry store owner with a love for custom jewelry! Learn more about Katelynne and her inspiration for her winning design below.
Personalized experiences. Eye-catching designs. Pieces that tell a story. Today’s fine jewelry customer is looking for something that feels unique to them. They want something they’ll want to wear over again for years to come.
I’ve felt for a very long time that standing out in the retail market will depend on a business’ ability to create a memorable experience for their customers — one they will talk about with others and want to have again. Experiential retail is all about making each and every customer attach all those special parts of the buying experience to the actual purchase. For example, think about meeting a character at Disney World, building a stuffed animal at Build-A-Bear, or singing “Take Me Out to the Ballgame” during the seventh inning stretch at a baseball game. All these pieces of the experience factor into the value of the purchase and stay in your mind.
Share on facebook Share on twitter Share on linkedin According to The Knot’s 2021 Jewelry and Engagement Study, diamonds — unsurprisingly — remain the favorite
Kevin Wheat designs and creates extraordinarily beautiful custom pieces of jewelry. What began as a hobby for him in the late 1970s turned into Wheat