Skip to content

custom design
Catalogs
Paige Oliver

Findings Friday Part 4: Find Out How Stuller Makes It

Findings are crucial for a jeweler as they serve as the building blocks that bring a piece of jewelry together and ensure its durability, functionality, and aesthetic appeal. These small metal components connect different elements of jewelry and come in various materials, finishes, and styles — providing versatility and limitless possibilities for customization to meet customers’ preferences.

Read More »
December 22, 2023 No Comments
Inspiration & Trends
Angela Daigle

Bridal Beyond Tradition: Fall 2023 Stuller Brochure

Step into a world where tradition meets modernity with Stuller’s Fall 2023 Bridal Beyond Tradition brochure. This season, we are thrilled to present a selection of exquisite lab-grown diamond engagement rings and wedding bands that redefine what it means to be a bride or a groom.

Read More »
October 11, 2023 No Comments
Inspiration & Trends
Cheryl Robichaux

What’s New on Stuller.com?

In today’s ever-changing digital landscape, businesses across all industries are adapting and evolving to meet the growing demands of online shoppers. At Stuller, our experts and teams are constantly striving to redefine online jewelry shopping to make it easy, reliable, innovative, and intuitive for you.

Read More »
August 21, 2023 No Comments
Business Savvy
Cheryl Robichaux

Discovering the Artistry of José Echevarria Diseñador

Formerly known as Fine Gold Designers, the brand is now known as José Echevarria Diseñador, and they have partnered with Stuller for their materials since 2000. In the beginning, everything was hand-made from a block of wax by José, painstakingly chiseled for many hours to get everything symmetric and looking great for each client. Making the casts and having them come out perfect every time was always a challenge.

Read More »
August 11, 2023 No Comments
custom wedding bands
Customization
Nadine Savoy

Create a Custom Wedding Band Shopping Experience

Wedding bands present the perfect opportunity to provide a custom shopping experience. These rings are more than your everyday fashion jewelry. They are symbolic of a lifetime filled with commitment, love, and partnership. Why shouldn’t the experience of making a custom wedding band be just as significant?

Read More »
August 2, 2023 No Comments
Business Savvy
Taylor Dizor

Mark Loren Designs: Experiential Retail For a Cause

Personalized experiences. Eye-catching designs. Pieces that tell a story. Today’s fine jewelry customer is looking for something that feels unique to them. They want something they’ll want to wear over again for years to come.

I’ve felt for a very long time that standing out in the retail market will depend on a business’ ability to create a memorable experience for their customers — one they will talk about with others and want to have again. Experiential retail is all about making each and every customer attach all those special parts of the buying experience to the actual purchase. For example, think about meeting a character at Disney World, building a stuffed animal at Build-A-Bear, or singing “Take Me Out to the Ballgame” during the seventh inning stretch at a baseball game. All these pieces of the experience factor into the value of the purchase and stay in your mind.

Read More »
March 31, 2023 No Comments
Business Savvy
Taylor Dizor

How to Offer a Bridal Customization Experience

Something that has become apparent in the last couple years is that a personalized shopping experience is key to standing out in the retail shopping market. As a result, 79% of retailers are investing in personalization, according to Forbes. In fact, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.

Read More »
March 22, 2023 No Comments