Something New, Something Blue: Wedding Day Jewelry

When a couple comes to you for their wedding rings, they receive the most important piece of jewelry they will wear on their wedding day and the rest of their lives together. But are the wedding rings the only pieces of jewelry they will wear on their special day? Once you’ve taken care of the rings, spark additional conversations with the couple about wedding day jewelry. 

Never underestimate the power of the add-on sale. The process of working with a jeweler while picking out wedding rings fosters a relationship of trust between jeweler and customer. Leveraging this relationship can lead to additional sales and repeat customers. For a bride, you can provide a matching set of earrings, necklace, and bracelet that perfectly complement her ring. For a groom, help him stand out with personalized and engraved cuff links, signet rings, and tie bar. 

In celebration of Stuller’s Year of the Wedding™, we have pulled pieces that make for the perfect wedding day jewelry selection. Shop today at Stuller.com!

For the Bride 

A bride’s accessories are like the cherry on top. Ranging from simple to flashy, these are pieces she wears to feel confident. Learn her style preferences, understand her needs, and suggest pieces that she simply must have. And don’t forget to add something blue!


688757 72309 123093


651648 87521 653732


688759 87544 652481

For the Groom 

The groom will likely not be looking for wedding day jewelry in the same way as the bride. In fact, any additional pieces he wears on the wedding day will probably be gifted to him. Regardless, be sure to have a selection of pieces that appeal to the groom and promote the idea of personalization to make his special day one to remember.


CH493 CH26 CH955

Engravable Items

652584 5758 652578

Cuff Links and Tie Bars

86426 87262 86543

Your Wedding Partner 

You can shop even more options for day of wedding jewelry at Stuller.com/YearOfTheWedding

Don’t forget that we also have an assortment of images and videos ready for you to use in your social media marketing. Log in to the marketing asset library and show off beautiful pieces today! 

Product assortment provided by Pamala Flugence, Stuller Fine Jewelry Project Planner.

it’s a bird, it’s a plane, it’s my dad

Dad. Daddy. Super hero. Mr. Fix It. Classic gentleman. You can pick whichever name you want to use, but they all apply to the same person where I’m concerned. I have a very special relationship with my father, and I wouldn’t change it for the world. I’m 100% daddy’s girl and his princess. To me, my dad is the most amazing person in the world. He worked two jobs my entire life, and many times, he took on side jobs, too. We never went without, and he never complained. Instead, he is always the life of the room and could make anyone laugh with his odd ball sense of humor. He is always there for us when we need him.

If that weren’t enough, my dad was also an active part of our church. Every Sunday he would take the time to dress the part of a classic gentleman. He was not flashy, but he did have special touches like a freshly pressed shirt with a tie and nice tie bar. For Father’s Day, my mom would help us buy him new shirts, cufflinks, ties, etc. One special year, when my siblings and I were all working, we put our money together and got him a nice wrist watch with his initials engraved into the back. This watch has become my dad’s most prized possession, and it warms my heart every time I see him wearing it.

Thinking back on those fond memories prompted me to start a tradition with my own family. Every year, I buy my husband a fine jewelry accessory for our daughter to give him. She knows that when we go somewhere special, daddy will wear that unique watch or bracelet that she gave him. Part of their routine is for her to help him put the accessory on because that is what daddies’ little girls do.





Of course, I still buy something for my dad as well. What kind of a daddy’s girl would I be if I didn’t? Below, I picked out three of my favorite items that I would give to my dad. They lean more to the classy side, which is totally his style.

And, if your dad has a more modern style here are some pieces for you. These pieces below is what I would pick out for my husband.








Start creating memories today with our Father’s Day gift guide. We have customizable, engravable, and just-in-time items perfect for all sorts of dads out there. Click the link below to check out all we have to offer.


Do you do something special for Dad every year? Share your Father’s Day traditions with us in the comments section.

Socks, Ties, Underwear, and Jewelry

I think that June is a terrible month to honor Fathers. Not sure if it’s the craziness of the break of the school routine, the start of summer, swimming pools, or vacations, but if you’re like me, I always forget about Father’s Day (sorry, Dad). I can remember one year actually having this conversation in my head: “Maybe I can get Dad socks. Well, Mom said he needed more underwear, or…what about a tie?!…” How lame.

Your customers are like me: They need ideas! And, jewelers, it’s up to you to give provide them! This Father’s Day, make sure your marketing reminds your customers that you have gifts for dads – and not just any gifts, but good gifts. Make sure they know that jewelry is absolutely a contender for top Father’s Day gifts.

In case your customer needs some convincing, here are some cool, manly facts about jewelry:

  1. Gold has been poured from the beginning of recorded time. In short: not a trend.
  2. Precious metals are fit for kings. (Okay, so moms might not appreciate this reminder, but they have their own day, after all.)
  3. And gold is mined from the ground. Really, how much manlier can you get?

I’ve selected some of my favorite Stuller Father’s Day gifts below. Be sure to get some free advertising when you post these pics or others to Facebook, Twitter, and Pinterest.


How about these rugged cuff links with a pop of bling? Nothing too flashy, but the perfect attention-getter and a way to show off that dad’s a details man.

131fa861-e996-4f6b-8e8f-a2dd00926b1fOr a classic money clip that looks just like the one my grandfather had. Man, I remember playing with that thing when I was a child. I couldn’t wait to get older and have one of my own (with money in it, of course).


Or if you want to get super fancy, let’s talk monograming! Stuller has tons of styles from rings to cuffs that are ready to be monogrammed with dad’s initials. They are classic and remind me of something Marlin Brando would wear.

Your customers look to you for inspiration. So remind them they’re not stuck with the same-old lame-o gifts. Stock up in time for Father’s Day; June 21st is just around the corner.

Below are some links to more of our product that we’ve merchandise specifically for Father’s Day and while you’re at it check out our Father’s Day Pinterest page, perfect for re-pinning.

Screen Shot 2015-06-03 at 1.10.39 PMScreen Shot 2015-06-03 at 1.11.01 PM

Screen Shot 2015-06-03 at 1.10.52 PM

Favorite Father’s Day memories? Post them in the comments section.