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colored diamonds

diamond birthstone
Diamonds & Gemstones
Olivia Billet

Sell With a Story: April Birthstone Guide

Diamonds have captivated humanity for centuries with their unparalleled beauty and timeless elegance. As the birthstone for April, these brilliant gemstones hold a special significance for those born in this month and beyond. In this comprehensive guide, we’ll delve into the rich history, care tips, and diverse options available in the world of diamonds, empowering jewelers to engage customers with knowledge and confidence.

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4Cs of diamond color
Diamonds & Gemstones
Heather Fontenot

What You Need to Know About Diamond Color

In the mesmerizing world of diamonds, every subtle nuance plays a crucial role in their beauty and value. Among these factors, which we call the 4Cs of Diamonds, color holds a special significance in determining the value of these popular gemstones. It’s vital to have a basic understanding of diamond color when selling to your customers as this attaches greater personal value to the sale.

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