Tag Results: Campaign

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Keeping Things Pinteresting

How to make sure your Pinterest boards aren’t bored!

According to Pinterest, there are 10 billion recommendations served every day. 10 billion. That’s overwhelming. As members of the jewelry world, we know we have to maintain an active Pinterest presence to keep up. The platform lends itself well (arguably better than the rest) to our industry’s visual elements. But read more…

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Instagram For Beginners

Just in time tips for Valentine's Day

In our last social media blog, we promised a follow-up, so here we are— back for Round 2. Less than a month away from Valentine’s Day (one of the biggest days of a jeweler’s year), we’ve decided to focus on the upcoming holiday and how you can use Instagram to read more…

A “Real is Rare” Reaction

Thoughts on the DPA's contemporary diamond campaign

The Diamond Producers Association, or DPA, represents a union of the world’s leading diamond distributors. “Our mission is to protect and promote the integrity and reputation of diamonds – and to celebrate them – in all shapes, colors, and sizes,” says the DPA. Their newest campaign, titled Real is Rare. read more…

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Beyond the Basics: Facebook Advertising

For less than 20 minutes and $20, you can attract new customers

Are you on Facebook but haven’t figured out the right way to advertise? Never fear, this article will help expand your reach to new levels. With the right merchandise, messaging and marketing guidance, you can have customers telling the world (literally) how great your store is. If you are in need read more…