Tag Results: Birthstones

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petite pavé dangles

New. Trendy. Affordable. And Full of Diamonds!

Introducing our New Petite Pavé Dangle Collection

When is very small something BIG? We couldn’t be more excited than to introduce our new Petite Pavé Dangle Collection. What are petite pavé dangles? They’re sparkly and dainty dangles — all 6mm or less — set with diamonds (and some with gemstones). Customers can add them to chains, earring read more…

Sell With a Story: Tourmaline Gemstones

Learn some basics about captivating, colorful tourmaline gemstones in this installment of Sell With a Story

Every design can benefit from a well-placed pop of color — and there’s perhaps no gemstone better suited for this than tourmaline. With its clean lines, elongated crystals, and range of colors, tourmaline gemstones are just what you need for eye-catching, vivid center stones. A more contemporary design might use read more…

Sell With a Story: Spinel Gemstones

Learn more about Spinel, a colorful, versatile gemstone, in this installment of Sell With a Story

GIA has said “Spinel is a good candidate for the title of ‘History’s Most Underappreciated Gem.’” And it could not be truer. Throughout history, Spinel has had a privileged yet unknown heyday. It appears in everything from the British Crown Jewels and the Austrian Imperial Crown, to the Russian coronation read more…

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How to Market Family Fashion Jewelry to Female Self-Purchasers

Here are 4 quick tips to promote fabulous family jewelry and personalized pieces

There’s a huge segment of customers out there who take delight in buying jewelry for themselves. These self-purchasers are usually middle-aged, established in their careers, and are likely mothers and grandmothers. And is there anything stronger than a mother’s love? She adores her children and grandchildren, so why not offer family fashion read more…

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Zodiac Gemstone Jewelry to Align Your Mind and Body

Birthstone jewelry is incredibly popular when looking for unique ways to express one’s birth month. But did you know there are unique zodiac gemstones too? Here, we’ve paired each zodiac sign with a complementary gemstone to help reveal its wearers’ hidden powers. Wear these special zodiac gemstone jewelry combinations to align read more…