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4Cs of diamonds

diamond carat weight
Diamonds & Gemstones
Olivia Billet

What You Need to Know About Diamond Carat Weight

When it comes to diamonds, carat weight often takes the spotlight, but it’s just one piece of the dazzling puzzle. In the realm of the 4Cs of Diamonds — cut, color, clarity, and carat weight — understanding the nuances of carat weight is crucial for guiding your customers to the perfect stone. Contrary to popular belief, carat weight doesn’t solely dictate a diamond’s size; it’s a multifaceted consideration that we’ll explore in detail.

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diamond clarity 4Cs of diamonds
Diamonds & Gemstones
Olivia Billet

What You Need to Know About Diamond Clarity

Among the 4Cs of diamonds, clarity possesses a unique role and significance. It dives into the diamond’s inner world, telling a story of a journey through time. The concept of clarity allows us to understand a diamond’s history, formation, and the forces that shaped it. Let’s look at diamond clarity, what it means, and how you can use it to spark a conversation with a customer.

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4Cs of diamond color
Diamonds & Gemstones
Heather Fontenot

What You Need to Know About Diamond Color

In the mesmerizing world of diamonds, every subtle nuance plays a crucial role in their beauty and value. Among these factors, which we call the 4Cs of Diamonds, color holds a special significance in determining the value of these popular gemstones. It’s vital to have a basic understanding of diamond color when selling to your customers as this attaches greater personal value to the sale.

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what is diamond cut
Diamonds & Gemstones
Olivia Billet

What You Need to Know About Diamond Cut

One of the most popular gemstones throughout history is the diamond. Durable, optically pleasing, and possessing a unique heirloom quality, diamonds are highly prized. According to the 2021 Jewelry & Engagement Study by The Knot, 86% of engagement rings contain a diamond center stone. Convincing a consumer of the appeal of a diamond is not particularly difficult. The bigger challenge comes in educating them on what contributes to their diamond’s quality and overall value.

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