1

The Right Assortment for Holiday 2021

holiday fine jewelry

Whether a husband buying for his wife, a young professional shopping for her best friend, or a mom finding the perfect gift for her daughter, you can bet one thing is at the top of their list: Fine Jewelry. As trends have evolved throughout the years, Fine Jewelry has become much more commonly worn, and the dainty silhouettes allow for a much more accessible price point. As the holiday season quickly approaches, look no further for our top items that are sure to help you hit the mark on what your customers need. 

The Girlfriend Gift

Ten years ago, you may not see the average twenty-something year old woman in a jewelry store shopping for her best friend or sister-in-law. Today, however, these baguette micro-bezel diamond studs (2000410:1049:P) are both trend-forward and budget-friendly. She may also decide to go for matching mirror link chain bracelets (CH1106:100:P) and a fun charm or two. (Check our 302® Fine Jewelry Charm School™ Collection for our favorite, best-selling charms!)

2000410 CH1106

The Daughter Gift

Nothing lights up a little girl’s face like her first velvet box on Christmas morning. Our halo-birthstone necklaces (653714:111:P) are perfect for a daughter’s first piece of fine jewelry. To ensure you have everything your customer might want this holiday season, check out our live Halo-Birthstone Selling System (653711:100:P) complete with the matching ring and earrings for every month. For a fun mommy and me gift, our Natural Diamond and Natural Onyx Negative Space Ring (688826:603:P) is the perfect token to remember that special mother-daughter bond.

653714 653711 688826

The Matriarch Gift

Our favorite gifts are of course reserved for the Matriarch of the household. What says, “We love and appreciate you” more than our showstopping Natural Diamond Curb Bracelet (BRC822:600:P) or a gorgeous Natural Diamond bar necklace (87383:150:P) For the mom that simply has everything, opt for a fun and trendy stackable chain ring (52078:101:P) that says, “You are the link that holds us all together.”

BRC822 87383 52078

The “Me” Gift

Who doesn’t love to treat themselves while checking gifts off their list? For the self-purchaser (my personal favorite), we recommend our best-selling Lab-grown Diamond Huggies (653726:LG604:P). These wardrobe staples can be worn everywhere from work to dinner to the grocery store, and no one’s jewelry box is complete without a pair. For someone looking for a trendier piece for their ear stack, you can’t go wrong with our Freshwater Cultured Pearl Huggies (688758:103:P). Bringing a modern spin on the world’s oldest gemstone, these are not your grandmother’s pearl earrings. Lastly, for the shopper looking for a small splurge on themselves this season (hello Christmas Bonus!), they’re sure to love our Dome Statement Ring (5206:6408:P). Bold yet comfortable to wear, this truly “from the vault” Stuller original is as timeless and chic as they get. 

653726 688758 5206

To view all these suggestions in one place, download our 2021 Holiday Hot Lists! 

For the most on-trend styles to stock your case with this Holiday Season, check out our Holiday Sneak Peek Brochure. We wish you the Happiest of Holidays, and Happy Selling!




Fall in Love with New 302® Fine Jewelry Styles

The change of a season is always an exciting time, especially for fall. The weather is starting to get cooler, the holidays are approaching, and there is a feeling of a fresh start. Most importantly, a new season means new fashion styles! While layering in the fall and winter usually means an added jacket or cardigan, we are thinking about all the layered fine jewelry possibilities.

Our goal with 302® Fine Jewelry is to always offer the most on-trend styles that empower women to tell their story through fashion statements. With seasonal product drops and national features in the hottest publications in the industry, there is always something new going on with 302 Fine Jewelry.

Get ready to FALL in love with our latest updates!

A New Chapter: Enameled Fine Jewelry

The latest product drop in the story of 302 Fine Jewelry adds a touch of color anyone would love. We are so excited to present Chapter 4: Enamored by 302 Fine Jewelry — a selection of petite statements accented with options in red, white, or black enamel.

688831 688832 688833

302 Fine Jewelry celebrates women wearing their story and we see each new product release as a new chapter in their story. These classic silhouettes combine with the industry’s latest obsession with enamel providing chic, high-turn, price point-friendly designs. Heart-shaped statements, miraculous medals, and elevated everyday essentials come together to provide colorful additions to your fine jewelry assortment.

688834 688835 688836

Fall is the perfect time to start looking for those new styles to have on-hand ahead of the holidays. The enameled fine jewelry styles added to our collections are easy, no-brainer stocking stuffers or the perfect self-purchase.

688844 R50017 R50018

A Nationally Acclaimed Fall Must-Have

If you aren’t keeping up with the latest trends in popular fashion publications, drop what you are doing and pick up the latest issues of Harper’s BAZAAR and ELLE magazines. Other than seeing fashion icons Beyoncé and Selena Gomez on the covers, you’ll find a new, yet familiar feature of jewelry gracing the inner pages as one of this season’s “must-have” pieces.

Styles featured include CH1099, 88007, 87758, and 87184.

Earlier this year, we launched an entire new collection to the 302 Fine Jewelry family: the Charm School™ Collection. Styles from this collection of modern-day charms came together to tell a story of personalization in this season’s most popular fashion magazines. The Charm School Collection allows you to help your customers tell their own story by curating a charm necklace or bracelet with pieces they identify with. They truly make for a wonderful heartfelt gift or a personal holiday treat, so be sure to offer your own assortment of these popular and fast-moving charms this season.

Think Ahead for Holiday Essentials

Now is the time to carefully choose the styles you want to promote this holiday season. We are confident in 302 Fine Jewelry’s ability to appeal to customers of all styles and budgets and will be quick sellers during the holidays.

You can browse the new Chapter, the Charm School Collection, and the entire 302 Fine Jewelry line on our website at Stuller.com/Shop302FineJewelry.

Let us help! Schedule a Stuller Connect™ virtual appointment with a member of our team for the chance to talk with our experts to curate the perfect 302 Fine Jewelry assortment for you this holiday season. Schedule your appointment today at Stuller.com/StullerConnect.




Five Looks Inspired by the Stars of the 2021 Met Gala

Celebrities and notable figures from across the world gathered in New York City last night for the greatest night in fashion: the annual Met Gala. The Gala, chaired by Vogue’s Editor-in-Chief Anna Wintour, is a fundraiser to benefit the Metropolitan Museum of Art’s Costume Institute. For decades, the Met Gala has been a night of high fashion, star-studded celebrity appearances, and bold statements — last night being no exception.

As a lover of celebrities and their fashion statements, you can imagine last night to be my personal version of the Super Bowl! Coming off of a two-year hiatus due to the COVID pandemic, the stars of the red carpet did NOT disappoint. I teamed up with Taylor Beadle and Shelby Brignac from Stuller’s Fine Jewelry team to look for inspiration on the red carpet. Our goal was to pick jewelry pairings inspired by the stunning ensembles of our favorite celebrities. While we would have loved to feature all attendees, we picked a handful of icons we simply had to mention.

Here are our top 5 stars of the 2021 Met Gala and jewelry pairings we’d choose based on their outfits.

Anna Wintour

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Oscar de la Renta (@oscardelarenta)

A true fashion industry trailblazer and fixture, we would have seriously missed out if we didn’t give a callout to the chair of the Met Gala and Vogue editor-in-chief herself. First to arrive to greet her guests, Anna Wintour donned a colorful floral dress and we were instantly inspired.

Keeping with the floral motifs, we chose a pairing of Stuller’s new floral necklace (88067) and floral signet ring (57724) set in yellow gold. To add a pop of color, reflecting the vibrant flowers in her dress, we chose a gemstone line bracelet (651742) that comes in options with Blue Sapphire, Ruby, or Emerald.

88067 57724 651742

Billie Eilish

View this post on Instagram

A post shared by Oscar de la Renta (@oscardelarenta)

If you’ve kept up with the rising career of Billie Eilish, another co-chair of the Met Gala, then you would have been absolutely shocked by her look last night. Known very well for her dark, punk, and baggy clothing fashion statements, last night was a departure in which she challenged herself to reach outside of her comfort zone. She absolutely glowed in a peach-nude gown with a massive train that trailed down the stairs of the red carpet behind her. When asked about her inspiration, she mentioned classic Hollywood stars, such as Marilyn Monroe.

This nod to classic style with a twist inspired us to do the same. We immediately would put together pieces from our new additions to the Modern Brilliance® collection where we have paired lab-grown diamonds with pearls. Our lab-grown diamond and cultured freshwater pearl earrings (688845), necklace (688847), and drop earrings (688846) are the perfect complement to styles where classic meets modern.

688845 688847 688846

Timothée Chalamet

View this post on Instagram

A post shared by E! News (@enews)

One of the co-chairs of the Met Gala event, Timothée Chalamet definitely did not disappoint. The American actor chose a more subtle black and white color palette for his ensemble, but it did not lack sophistication.

From his outfit, we were inspired to choose pieces that spoke to his monochromatic theme. Our diamond and Onyx negative space ring (688826), diamond and white enameled lock charm/pendant (688834), and black onyx pendant (88122) could all come together for a simple, yet elegant combination.

688826 688834 88122

Yara Shahidi

View this post on Instagram

A post shared by redcarpetman (@redcarpetman)

American actress, model, and activist Yara Shahidi shined and sparkled on the red carpet. Her glittering ensemble not only caught the light, but it also caught your attention with its modern beauty.

This eye-catching look deserves jewelry that shines just as bright in on-trend fashion. New to our Modern Brilliance collection, our new 16 inch 6.75 carat lab-grown diamond line necklace (688853) would be a perfect statement piece. To complement the beautiful necklace, we would add a lab-grown diamond bezel-set ring (653703) and a straight baguette lab-grown diamond ring (688764).

688853 653703 688764

Eva Chen

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Eva Chen (@evachen212)

To round out the night’s picks, we’d like to recognize Instagram executive and children’s book author Eva Chen. Although not a well-known celebrity in the music or film industry like many of the other attendees, Chen reminds us that guests of the Met Gala span a variety of industries. She made her appearance in a gown with a pop of color that really inspired us.

The rainbow featured in Eva Chen’s gown inspired us to curate our own splash of color with new enameled styles recently added to 302® Fine Jewelry. Enameled heart earrings (688831), ring (688844), and bar earrings (688832) in red, white, and black options add color and intrigue to any look.

688831 688844 688832

A Night to Remember

With so many fabulous stars on the red carpet, it was nearly impossible to choose only five to feature. Honorable mentions could include several favorites, including Justin and Hailey Bieber, Shawn Mendes and Camilla Cabello, and Kaia Gerber to name a few. After two years of virtual red carpets and socially distant events, seeing last night’s Met Gala truly made for a night to remember.




Join Us for Week Two of Stuller Connect™: A Virtual Event

We are continuing with the second week of our two-week annual Stuller Connect™: A Virtual Event on Stuller.com. It’s an exciting time to be in the jewelry industry and Stuller stands to help you discover the next great thing to take your business to another level. From new deals and products to Facebook Live events and educational resources, Stuller Connect offers something for everyone.

Facebook Live Preview: Week 2

We are ready to bring you another week full of content to connect you with Stuller’s product and service offerings. This week’s Facebook Live event schedule will feature more opportunities to interact with us, ask questions, and see products up close. Watch each event live or go back and watch at your convenience. All Facebook Live events will be held at Facebook.com/Stullerinc.

Check out what we have in store!

 

Make A Statement with Stuller Diamonds®

Wednesday, September 1 | 11:00 a.m. Central 

Diamonds are an enduring symbol of commitment and quality that you can offer to your most loyal customers. Stuller’s Heather Fontenot walks you through our full natural diamond offering and explains what makes Stuller lab-grown diamonds stand out among the rest.

Discover Stuller Gemstones™

Thursday, September 2 | 11:00 a.m. Central 

With every color you can imagine and sourced from all over the world, Stuller gemstones are the perfect complement to any piece. Stuller’s Sam Larson explains how our gemstone team brings customers the widest variety every time.

Bridal Sales Soar in Year of the Wedding™

Friday, September 3 | 11:00 a.m. Central 

Rescheduled dreams are coming true during Stuller’s Year of the Wedding. From the product additions in the new bridal catalog to new custom options for couples who know what they want, Stuller is the ultimate partner. Join Alex Stuller for a full rundown of our offering. As a bonus, Michael Bartlett from our CAD/CAM team will explain how to make fully customized pieces come to life.

One-on-One Attention

If you are looking for something specific to help your business and would like to talk to a member of our team, schedule a Stuller Connect virtual call. This allows us to match Stuller products and services to your business needs. To set up a Stuller Connect virtual call, visit Stuller.com/StullerConnect. 

 

Win A Stuller Account Credit

We will be giving away two $1,000 and three $500 Stuller account credits to customers during this event. There are two ways to be entered to win: 

  1. Schedule and attend a Stuller Connect video call by September
  2. Watch one of our Facebook live events and tag your business in the comment section 

 

Stuller Connect was created in 2020 as a means to connect with our customers without face-to-face interaction. Stuller Connect: A Virtual Event is a showcase of everything Stuller offers to help customers’ businesses succeed. From new deals and products to Facebook live events and educational resources, there is something for everyone! 

“We’re excited to bring back our second annual Stuller Connect,” says Morgan Waters, executive director of marketing communications. “We believe this event will be an excellent resource for our customers.” 

We look forward to connecting you with the right business solutions provided by Stuller. 




Building a Lasting Impression with 302® Fine Jewelry

How many times have you frequented a business simply because you enjoyed the experience? A consumer’s buying habits with a brand are directly tied to how that brand makes them feel. By providing your customers a positive overall shopping experience, you are investing in future sales. 

When it comes to 302 Fine Jewelry, we have spoken at length about the quality of the product and the marketing support we provide our retail partners. There’s one last piece of the puzzle to making great sales: connecting to the customer experience. Let’s dive into how we help here too! 

Shop the pieces in this video now on Stuller.com

Welcome to Our Partnership 

Upon becoming a retail partner, you will receive a welcome box from our team. Inside you will find various resources you can use to build lasting relationships between your customers, 302 Fine Jewelry, and your business. 

Branded Post Cards 

Adding an individualized touch to your sales technique can pay off in dividends. One of the best ways to do that is sending a handwritten note thanking your customer for their patronage. By using branded the post cards we provide, you instill a positive connection between the customer and the brand. They’ll be eager to return! 

Jewelry Cleaning Pins 

Nothing makes you feel like a valued customer like a gift to reward your loyalty. We provide branded cleaning pins in your welcome box for you to give to your most loyal customers. Not only do they get a great feeling of being valued, but they also have something at home that reminds them of you and 302 Fine Jewelry. 

Brochures 

Finally, another take-away item you can give to your customers is a brochure that features all the collections within 302 Fine Jewelry and our most popular pieces. Use this brochure as a sales tool and way to create a wish list of all the items they want in their own fine jewelry collection. 

Holiday Success 

Product, marketing, customer experience… check! As a retail partner, you are now set up with everything you need to have a successful holiday season this year. With this busy time swiftly approaching, we wanted to touch on how you can use everything you’ve learned about 302 Fine Jewelry to add to your customers’ shopping experience during the holidays. 

Whether shopping for themselves or for the perfect gift, 302 Fine Jewelry can easily be positioned for any woman. Attractive price points and on-trend product are easy concepts to sell. Now, let’s make sure customers are connected to the product that is right for them. 

During the holidays, consider merchandising and organizing your store by price point so that customers confidently approach product they are looking for. 302 Fine Jewelry is a great way to diversify and expand the price point offerings within your assortment. 

Are You Ready? 

We’ve spent the last few weeks spreading the word on all the exciting benefits of being a 302 Fine Jewelry retail partner. With everything said and done, we have one final question. Are you ready to take your business to the next level? 302 Fine Jewelry is the gateway to reaching a market of women self-purchasers ready to show off their confidence and wear their stories. Be the reason they have an extra skip in their step and offer the latest in trending fine jewelry styles. 

Becoming a partner is simple. Make an investment in $2,500 of 302 Fine Jewelry products and you receive all the benefits of being a retail partner. We are here to make the decision easy. Schedule a Stuller Connect™ virtual consultation and we will help you select the perfect product for your business. We are ready to welcome you to the 302 Fine Jewelry family and look forward to your partnership. 

Get started at Stuller.com/302FineJewelry today! 


Learn more about this on-trend fine jewelry line with our recent blog posts.

What is 302 Fine Jewelry?

Designs and Trends Featured in 302 Fine Jewelry

The Tools to Social Success With 302 Fine Jewelry




Stuller Inc. Hosts Stuller Connect™: A Virtual Event

Stuller will host its second annual Stuller Connect™: A Virtual Event on Stuller.com from August 23 – September 3, 2021. From new deals and products to Facebook live events and educational resources, there is something for everyone!

“2020 and 2021 have continued to impact all of us in unexpected ways with challenges and obstacles that seem never-ending at times,” said Danny Clark, Stuller President. “At Stuller, we have been so inspired by our customers’ resilience and agility as they have navigated the unknown with creativity and imagination that have sustained their businesses and delighted their customers.”  

Facebook Live Preview: Week 1

We want you to see and experience as much of what Stuller has to offer as possible. For this reason, we have a packed schedule of Facebook live events where you can interact with our team and see new products up close. Attend live to ask your questions or go back and watch later at your convenience. All Facebook live events will be held at Facebook.com/Stullerinc. 

Here’s a peek at what’s to come! 

 

Emily Graffagnino presents at Stuller Connect

Focus On Fine Jewelry 

Monday, August 23 | 11:00 a.m. Central 

Join Stuller’s Emily Graffagnino for a look at the latest trends in finished jewelry. From 302® Fine Jewelry to Modern Brilliance® lab-grown diamond jewelry and everything in between, Stuller is your source for everything you need to stock up for holiday sales. 

 

Explore Popular Selling Systems from Stuller 

Tuesday, August 24 | 11:00 a.m. Central 

Offering an interactive customer experience has been proven to drive sales. And Stuller has you covered with a wide selection of selling systems that have been designed for your cases. 

 

Tiffany Adams presents at Stuller Connect

Packaged to Perfection 

Wednesday, August 25 | 11:00 a.m. Central 

Fine jewelry is meant to be treasured, so packaging that stands out goes a long way to make your product shine. Join Stuller’s Tiffany Adams for more ways to make your brand stand out with packaging and display favorites. 

 

Chris Leonard presents at Stuller Connect

The Perfect Tool for Every Job 

Friday, August 27 | 11:00 a.m. Central 

The best jewelers have a well-stocked bench to be ready for whatever job walks through the door. Stuller has you covered, and Stuller’s Chris Leonard will walk you through the latest tools and equipment to keep you prepared. 

 

One-on-One Attention

If you are looking for something specific to help your business and would like to talk to a member of our team, schedule a Stuller Connect virtual call. This allows us to match Stuller products and services to your business needs. To set up a Stuller Connect virtual call, visit Stuller.com/StullerConnect. 

 

Win A Stuller Account Credit

We will be giving away two $1,000 and three $500 Stuller account credits to customers during this event. There are two ways to be entered to win: 

  1. Schedule and attend a Stuller Connect video call by September
  2. Watch one of our Facebook live events and tag your business in the comment section 

 

Stuller Connect was created in 2020 as a means to connect with our customers without face-to-face interaction. Stuller Connect: A Vitual Event is a showcase of everything Stuller offers to help customers’ businesses succeed. From new deals and products to Facebook live events and educational resources, there is something for everyone! 

“We’re excited to bring back our second annual Stuller Connect,” says Morgan Waters, executive director of marketing communications. “We believe this event will be an excellent resource for our customers.” 

We look forward to connecting you with the right business solutions provided by Stuller. 




The Tools to Social Success With 302® Fine Jewelry

If the first step in building a thriving fine jewelry business is curating an amazing on-trend assortment, then the second step is connecting the product to your customers. In a world of influencers and social media advertising, it’s important to stand out. Sound scary? It shouldn’t because we are right there behind you.

One of the greatest benefits of being a 302 Fine Jewelry retail partner is the extensive marketing support we provide. From imagery to print materials, we provide you with a visual brand that resonates with your customers.

Your Marketing Toolbox

Let’s break down all the resources you have at your disposal.

Brand Website and Social Media

Consumers can browse the 302 Fine Jewelry assortment and get inspired with the latest trends on 302FineJewelry.com and by following us on Facebook, Instagram, and Pinterest (@302FineJewelry). Our digital presence helps spread brand awareness and engages your customers.

High Quality Photos and Videos

We are consistently providing our retail partners with imagery and video assets to assist in their marketing strategies. Feel free to use any of our marketing resources on your own social media, website, and advertising materials.

Monthly Newsletter and Social Media Content

Every month, our retail partners receive an exclusive newsletter that contains the latest updates, trend alerts, sales tips, and more. The newsletter also contains a social media calendar full of ready-to-post captions, photos, and videos.

Print Materials

We provide you with hotlists, brochures, and more so that you can give your customers something to take home. Help them build their fine jewelry wish list and be their go-to resource for the most on-trend styles.

National Advertising

302 Fine Jewelry is sweeping the nation with regular features in the fashion industry’s most popular publications, such as Harper’s BAZAAR and ELLE magazines. You can also see 302 Fine Jewelry gracing the stars of ABC’s The Bachelorette. Your customers will be looking for these pieces and we give you everything you need to showcase how they can get them.

Photo by Firmbee.com on Unsplash

Use Your Tools and Let’s Get Social

Now that you know all the tools you have to work with, let’s look at how to use them best to give your business’ social media a boost.

Schedule Content

Using the captions, images, and videos we provide you with every month, spend a few minutes scheduling out all your 302 Fine Jewelry content for the month ahead of time with Facebook’s Creator Studio. Schedule it then forget it!

Monitor Insights

By using Facebook and Instagram insights and reporting, you’re able to see what works best with your audience. Go a step further by directly asking your followers what content they would like to see.

Utilize Hashtags

Hashtags are a great way for your brand and your content to be discovered. Along with using 302 Fine Jewelry’s hashtag #302OnYou, be sure to look for relevant hashtags in your local area that your ideal customers might be following.

If you ever need help with your social media strategy, our social media specialists are always here to be an additional resource for you. Just message us on Facebook or Instagram and we are happy to help!

Save the Date

Make sure to join us for next week’s edition in our 302 Fine Jewelry webinar series for your last chance to win a $2,500 Stuller account credit. We will be closing out our highlight of 302 Fine Jewelry by understanding how this brand works with the customer experience and looking ahead to the holiday season. We will see you on Tuesday, August 17 at 1:00pm Central. Register at Stuller.com/302sdays.

Don’t forget to follow us on Instagram and Facebook for closeup views of products and selling tips we will be sharing next Wednesday and a recap on our blog next Thursday.


Learn more about 302 Fine Jewelry with these recent blog posts:

What is 302 Fine Jewelry?

Designs and Trends Featured in 302 Fine Jewelry




Designs and Trends Featured in 302® Fine Jewelry

When trying to appeal to a large audience of customers, you need to provide an assortment that features variety. 302 Fine Jewelry is designed for every woman. Regardless of style preference, background, and age, we strive to create jewelry that helps women feel fashionable no matter where she’s going, what story she’s telling, and what activity she’s doing.

Inspired Designs

The 302 Fine Jewelry team is made up of women representing a variety of backgrounds within the Stuller building. We craft and believe in a vision for this series of collections that celebrates the uniqueness and confidence within all women.

Keeping these values in mind, we approach the designs of every piece from the perspective of the women that wear them. The women that wear 302 Fine Jewelry are moms, professionals, athletes, and so much more. They deserve jewelry that fits their lifestyle.

When thinking of the function within the designs, it’s these various lifestyles that guide us. For example, when we introduced the Charm School™ Collection, we discussed how we approached designing the bail. The bail is in the shape of a “D” so that when the charm rests against the skin, it doesn’t roll around. This bail also makes the charm compatible with chains of assorted sizes and can work on necklaces and bracelets. The goal was to give the piece as much versatility as possible while also solving a potential issue for the woman on the move.

In-Demand Trends

Not only are we thinking about the designs of individual pieces, but we are always on top of the trends that your customers are wanting. We curate these collections with pieces that will have them coming back for more. Here are some of our favorite trends that we have been following and have made sure are well-represented within the collections of 302 Fine Jewelry.

Ear Party

Layering and stacking is absolutely in style, which is why we offer such a wide selection of earrings for women to create their own ear party! Curate your own selection of studs, huggies, and hoops today.

688809 87181 86909

Chain

Chain has had a huge presence on the runway over the last few years and is not just for the neck anymore! From cast chain rings and draping bead chain earrings to fashion-forward chain necklaces, make sure you hop on this utility and industrial-inspired trend.

123098 52376 CH1099

Celestial

Many women are drawn to their place in the universe and love to display these larger ideals in their own fashion statements. Zodiac pieces, constellation styles, and wonderous stone choices really appeal to the modern woman.

87526 87512 87719

Personalization and Charms

Charms are breaking through in all market levels. Think of them as a way of creating a personal biography out of jewelry. Featuring initials, birthstones, and various symbols, they provide the flexibility to mix and match personalized looks that really speak to today’s consumer.

653725 87768 88005

Lab-Grown Diamonds

Women are wanting pieces with a higher total carat weight while still reaching affordable price points. Styles featuring lab-grown diamonds are providing that opportunity for attainable luxury.

688818 86969 688821

Essentials

Simple silhouettes and everyday basics are always in style. From stackable dome rings to necklaces they never remove; these pieces are the foundation to any woman’s fine jewelry collection.

52257 653622 2000417

Pearls

A beloved classic, pearl is thriving in modern-day fine jewelry. Pearl-accented jewelry goes with every style and can be seen everywhere. We are bringing pearls back into everyday wear.

688757 688758 688823

Become a Retail Partner

Accessing these fantastic pieces and connecting them to your customers is easy. With a one-time $2,500 investment in 302 Fine Jewelry products, you receive all the benefits of being a retail partner. To learn more and get started, visit Stuller.com/302FineJewelry.

Save the Date

Make sure to join us for next week’s edition in our 302 Fine Jewelry webinar series for your chance to win a $2,500 Stuller account credit. We will be talking all about the extensive marketing support you receive as a 302 Fine Jewelry retail partner. We will see you on Tuesday, August 10 at 1:00pm Central. Register at Stuller.com/302sdays.

Don’t forget to follow us on Instagram and Facebook for closeup views of products and selling tips we will be sharing next Wednesday and a recap on our blog next Thursday.




What is 302® Fine Jewelry?

There’s just something special about finding that perfect piece of jewelry. There’s something even more special about having a collection of jewelry that speaks to you, tells your story, and puts your confidence on full display. As jewelers, we play a part in guiding customers to pieces that provide meaning. To do that, it’s crucial to have a selection that caters to these needs. As a solution, we provide you with 302 Fine Jewelry

What is 302 Fine Jewelry? 

To the outsider, 302 Fine Jewelry might seem like just another complete fine jewelry line that provides product, marketing assets, and sales support. However, it is so much more! At its core, this collection is attainable luxury that is rooted in more than 50 years of customer service and quality that you’ve come to know from Stuller. But even still, there is so much more behind it. 

302 Fine Jewelry is on-trend fine jewelry that appeals to the modern self-purchaser. From concept to creation, each piece is made for women who want to share their story with the world. These award-winning styles provide a lasting expression of moments that define life’s chapters. 

Three Facts About 302 Fine Jewelry 

The story of 302 Fine Jewelry is one jewelers and consumers alike can relate to. When selling this collection, you aren’t simply selling pieces; you are selling the story that goes with the jewelry. Let’s break down three basic facts about 302 Fine Jewelry that will have you and your customers falling in love. 

Made for Women by Women 

302 Fine Jewelry celebrates the uniqueness and confidence of all women. To create pieces that speak to that story, a team of women representing various backgrounds comes together to craft a vision. These collections are built on principles that unite all women and it is these principles that go into every design. At the forefront, this team knows today’s purchaser wants relevant, lasting quality designs that they can wear every day. 

Representing the Hottest Styles 

This talented team of women are always in the know. Consistently conducting market research, they are confident that the collections are on-trend and will move quickly. From personalization options to absolute essentials, there are infinite possibilities to layer and stack different styles — perfect for building long-lasting customer relationships. 

Featuring Attainable Luxury 

The average wholesale cost of a piece of 302 Fine Jewelry is $250. Within that range, our collections feature pieces that appeal to all price points and styles backed by the unmatched service and quality you’ve come to know from Stuller. Our pieces include everything from dainty charms and pendants to eye-catching rings and earrings — a true collection for everyone! 

Becoming a Partner 

Receiving all the benefits of being a retail partner begins with a $2,500 investment in live product. This sets you up with approximately 10 pieces as your initial assortment. Along with the product, you receive a welcome box and access to extensive marketing materials. 

You don’t have to start alone! Set up a virtual Stuller Connect™ consultation and our merchandising specialists will help show you product and hand select the pieces you want to start with. 

Contact our customer care specialists at 800-877-7777 with any questions. Visit Stuller.com/302FineJewelry to learn more about the benefits of becoming a retail partner and to schedule your Stuller Connect consultation. 

Looking Ahead 

Over the next three weeks, we will be providing you with numerous opportunities to learn all about 302 Fine Jewelry in detail before making your investment. For your chance to win a $2,500 Stuller account credit, join us during our Tuesday webinar series dedicated to 302 Fine Jewelry. Register for upcoming webinars at Stuller.com/302sdays

Next week, hear all about the designs that go into 302 Fine Jewelry. From fashion to function, get a taste of what goes into these on-trend styles directly from our design team. Follow us on Instagram and Facebook for close-up views of products and selling tips next Wednesday and a recap on our blog next Thursday. 

See you next time and happy selling! 




Charm School™ Collection: Because Confidence is Always in Style

Above all, 302® Fine Jewelry values women celebrating confidence, choice, and self-love. From concept to creation, each piece is made for women who want to share their story with the world. These award-winning styles provide a lasting expression of moments that define life’s chapters. We are very excited to launch a major new addition that helps bring your customers’ stories to life: the Charm School™ Collection.

Class is in Session

The Charm School Collection is an assortment of on-trend, modern-day charms that celebrate personalization and uniqueness. With so many options available, these charms provide infinite possibilities for customers to create a look unique to them.

“This collection really puts the wearer in the driver’s seat,” says Emily Graffagnino, Stuller’s senior director of fine jewelry. “Being able to curate their own look, their own story, and wear it for all the world to see.”

Getting your customer started is simple… and FUN! Start with one of the chains offered in the Utility Collection, either for a bracelet or necklace. Then mix and match with pieces in the Charm School Collection to have them look top of the class.

Designed With Your Customer in Mind

When we designed the Charm School Collection, our priorities were comfort and personalization. The bail used on all our charms are D-shaped with a flat back so that the charm is stable when it is worn and doesn’t roll around. All Charm School pieces easily mix, match, and layer with each other on a variety of bracelets and necklaces.

“We want your customers to feel comfortable and confident so that they wear these pieces every day,” says Emily Bute, Stuller’s executive director of product design and development.

A+ Styles

From birthstone and symbolic to initial and engravable, let’s take a closer look at these chic and trending pieces.

Birthstone Charms

We offer three different birthstone charm options that are incredibly versatile and pair well with any charm combination. There are multiple price point options as well with the inclusion of natural and lab-grown gemstones.

“Whether you buy it for yourself or gift it to someone else, you can really cherish these pieces and pass them on for generations to come,” says Taylor Beadle, fine jewelry product manager.

88002 87769 87768

Religious and Symbolic Charms

We offer multiple charms that help commemorate the spirituality and religious convictions of women. These ideals serve as the foundation of what matters most to the wearer. These pieces provide an opportunity to display these values in unique and beautiful ways.

“This expression and celebration of bigger ideas and values really unites us all as women on a deeper level, no matter our race, age, or status,” says Alisse Gregson, fine jewelry senior product manager.

88009 2002021 2000998

Personalized and Engravable Charms

One of the best features of the Charm School Collection is the level of personalization you can incorporate into a piece. Initial charms and letter slides allow you to put words, names, and initials on any chain bracelet or necklace. Engrave initials onto a dog tag or heart charm as a reminder to keep someone close. Word charms, such as our “happy” and “mama” charms, also hold special meaning.

“Having a hand in what you wear and what your jewelry says allows women to feel empowered and more personal with what they wear,” says Kristen Ber with the 302 Fine Jewelry team.

688823 88006 87758

Partner With Us

Not a 302 Fine Jewelry retail partner? Not a problem. Partner with us today by making a one-time buy in of $2,500 in 302 Fine Jewelry pieces. In return, you receive styles your customers want, high-quality marketing support, and lightning-fast delivery. Learn more about the benefits of being a retail partner at Stuller.com/302FineJewelry.