Shoppable functionality has been dominating the social space. We all know it. But those highly-coveted product tags can be, well, difficult to obtain. . . Until now!
In my first piece about shoppable posts, I wrote a step-by-step guide on creating shoppable content on Facebook and Instagram— two of the top three major players in the jewelry space. The only other social channel missing from the game was Pinterest. And now, they’re officially ready to play.
WHY Create Shoppable Pinterest Posts?
When asking yourself why you should add shoppable Pinterest posts to your social media strategy, the answer is simple: Pinterest is today’s digital catalog. It is essentially the Google of all things DIY, home décor, and fashion. And on top of that, according to a recent Pinterest for Business post, 93% of active pinners said they use Pinterest to plan for purchases.
The Takeaway: These users are planning to BUY. Where do we want them to click the Add to Cart button? On YOUR site. That’s where.
HOW to Create Shoppable Pinterest Posts?
If I’m being honest here, setting up shoppable functionality on Facebook and Instagram was glitchy, time-consuming, and downright frustrating at times. I’m happy to report that I’ve had the exact OPPOSITE experience with Pinterest. They’ve made it so simple, and I’m excited to tell you all about it!
Before you begin—
Make sure you have a Business Account AND you have claimed your website. You can do so in your settings under the Claim tag. For more on this, find details on how to claim your business on Pinterest here.
Create a new pin
Once you have your business account settings squared away, creating shoppable content is simply a few extra clicks in your normal pin creation process. To get started, click Create Pin and your pin builder will appear. Populate the pin builder with a photo, title, description, and URL— just as you typically would when creating a new pin from scratch.
Tag your product
Click the Tag icon in the top right corner of your image.
Now, you can begin to add individual product tags to your pin
- Click on a piece of jewelry in the photo.
- Copy and paste the link to that product page into the pop-up box. Click Next.
- Pinterest will then pull image options associated with this product from your website. Choose one.
- Repeat steps 1-3 until all pieces of jewelry in your photo have been tagged.
- Click Done. And then Save.
It is truly that easy! Because you have a business account and a claimed website, Pinterest doesn’t require an approval process. (Nor are they stingy with access to cool new features!) No complicated process, no waiting period. That means you can start creating shoppable Pinterest posts today!
It really seems like Pinterest is in our corner as business owners these days. What do you think? Have you had any recent successes using this platform for your business? Let us know in the comments down below.
