Seven Things to NOT Do on Social Media
Because we know you've tried it all!
We’ve told you lots of things you should do when it comes to social media. But have we told you what not to do? I’m going to walk you through the 7 things you shouldn’t be doing when managing your social media accounts.
1. Forgetting About Instagram Reels
Videos are quickly taking over every platform and Instagram recently released a statement saying that they will be prioritizing Instagram Reels in the future. If you don’t know what an Instagram Reel is, it is essentially a short video that can live on your Instagram feed or under the Reels tab of your profile. These videos are important to utilize because they will promote your content to a different audience. Hootsuite recently held an experiment and found that you are far more likely to gain engagement when posting videos to your Instagram account (read more about this experiment here). Take advantage of this by posting one video for every 3-4 photos you post!
2. Not Taking Advantage of Your Link in Bio
Convenience is one of the biggest driving factors for potential and existing customers. Make shopping, gaining information, and getting in touch easy by utilizing the free link in bio tool on Instagram. You can link your website, store hours, or even location in your Instagram settings.
3. Not Partaking in TikTok
If you haven’t joined TikTok yet, the time is now! You would be amazed at what venturing out to a new platform can do for you. You will reach an entirely different audience while also creating content that you can reuse on other platforms. Check out our guide on how you can use TikTok as a tool for business here.
4. Forgetting About Hashtags (in your bio and on each of your posts!)
Hashtags are one of the quickest ways to grow your exposure. Use hashtags that are relevant to your brand and the content you are posting as well as local hashtags to reach other people in your community.
5. Not Using the Live Streaming Feature
This is one of the best ways to engage with your followers and get a feel for what they are shopping for! Get on Instagram or Facebook and go live showing off new products or asking your customers what they are shopping for. Interact with them, encourage them to come to your store, or promote upcoming sales or events. Have a new collection dropping soon? Go live and show it off! This might generate a few social sales which is always exciting!
6. Not Utilizing Your Instagram Bio For Exposure
Your Instagram bio is the first thing someone might see when they visit your profile. Use this to your advantage by calling out your store hours, contact information, or even a hashtag that customers can engage with.
7. Using a Personal Account and Not Taking Advantage of An Instagram Business Account (and the data it provides!)
One of the biggest perks of Instagram is utilizing their free Business Account feature. This feature allows you to understand your following and audience even better. Use this tool to find optimal post times, get a deep dive into exactly who follows you and what their age is, and even check out helpful stats of how your posts are performing.
If you’re ever looking for more in-depth social media help, reach out to me or my counterpart and we can give you a free social media consultation! Email us at victoria_stinson@stuller.com or kori-kate_comeaux@stuller.com and we would be more than happy to set this up for you.
ABOUT THE AUTHOR
Victoria Stinson
Social Media Specialist
Victoria holds a bachelor's degree in Visual Arts with a concentration in Graphic Design from the University of Louisiana at Lafayette. Her background in design and vast experience with content creation helps give her a different viewpoint of the social media marketing world.