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Sell With a Story: Zodiac Gemstones

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Download your FREE zodiac gemstone guide and join in on this thriving trend.

In the world of gemstones, birthstones are incredibly popular. They are a way of forming a personal connection to jewelry being worn. We know that birthstones are associated to each month of the year, but did you know there is also a list of gemstones that connect to zodiac signs? Let’s talk about zodiac gemstones.

 

Zodiac gemstones — also known as zodiac birthstones or astrological birthstones — are stones connected to the zodiac sign you were born under, such as Aquarius, Capricorn, Scorpio, etc. Some believe these gemstones draw on the energy of their particular sign, which brings the wearer luck, vibrancy, and life. Others simply believe them to be beautiful accents to add to zodiac-themed jewelry.

 

Either way, the intrigue and obsession with the constellations and zodiac signs will only continue to grow within the jewelry industry. Explore the zodiac gemstones and start conversations with your customers to add that special connection to their next piece.

Download Our Free Zodiac Gemstone Guide

Before we dive into each gemstone, here is an easy visual guide to know what gemstone pairs with its zodiac sign. You can save the image below or click here to download a printable PDF. Place this guide on your counter and use as a conversation starter with your customers.

Discover the Zodiac Gemstones

Aquarius | Black Spinel

January 21 – February 19

Aquarians are known for being innovative and revolutionary. They are staunch humanitarians and like to fight for what’s right. Black Spinel is the perfect zodiac birthstone for this sign. Its rarity stands out amongst all other types of Spinel and is not everyone’s first choice of black gemstones. Black Spinel’s deep black color will calm and ground the energetic and flighty Aquarian.

Pisces | Garnet

February 20 – March 20

Pisces are empathetic, instinctual, and in-tune with their emotions. They are often caught between the worlds of fantasy and reality. Garnet’s regal red color represents the passion and feelings felt by all Pisces. It encourages their hearts to soar, but also holds them to the world around them. Garnet has graced royalty and nobility throughout history and fits well with this knowledgeable and innovative sign.

Aries | Emerald

March 21 – April 20

Aries is a bold and competitive sign. Those born under this sign are filled with ambition and approach every situation as one to come out on top. The lush green of Emerald sooths the fiery and excitable souls held by Aries. Legends say that Emerald has the power of foresight — an appropriate pairing for the impulsive Aries.

Taurus | Fire Opal

April 21 – May 20

Tauruses desire stability in life and are drawn to opulence. Their need for consistency is so strong that the anger they feel when provoked can be fearsome. With such fierce personalities and an attraction to the finer things, it comes as no surprise that the gorgeous Fire Opal is this zodiac’s birthstone. With blazing red-orange hues and occasional plays of color, Fire Opal reflects the inner energy of a thriving Taurus.

Gemini | Peridot

May 21 – June 21

Gemini are filled with a natural curiosity. They are spontaneous and extroverted, but also impulsive. For a Gemini always on the move and drawn by many interests, Peridot is an appropriate zodiac birthstone. Peridot is often associated with light and protection. As light and the sun guide our way, so too can Peridot for a Gemini looking for direction and purpose.

Cancer | Aquamarine

June 22 – July 22

Cancers feel their emotions intensely and quickly but are also extremely loyal to those they love. While they have such strong emotions, they also do what they can to guard themselves before establishing trust. Aquamarine is a gemstone representing protection against those who men the wearer harm, which will connect with the temperamental Cancers. It’s soft blue color also serves as a reminder to remain calm, cool, and collected.

Leo | Citrine

July 23 – August 23

Passionate, dramatic, and vivacious — Leos are the burst of sun in the zodiac environment. With regal personalities, Leos bring their outgoing personalities to the table. The warm, golden hues of Citrine perfectly reflect the inner nature of a Leo. With Citrine, Leos are reminded to let their personality shine and to share their light with all around.

Virgo | Spessartite Garnet

August 24 – September 23

Virgos are perfectionists, practical, and hard-working. They are quick thinkers and have a lot of mental stamina but are often stressed and tense. Spessartite Garnet features deep red-orange-brown tones and is thought to build confidence while stimulating the mind. The warm and calming hues of Spessartite Garnet strive to center and inspire the busiest of Virgos.

Libra | Chrysoprase

September 24 – October 23

Libras are friendly and outgoing while also needing balance and fairness throughout their life. Chrysoprase has a bright green color that stands out amongst all other green gemstones. Its even coloring is the perfect representation of a Libra’s desire for steadiness. As a Libra wears Chrysoprase, let the beautiful gemstone be a guide to personal equilibrium.

Scorpio | Zircon

October 24 – November 22

Mysterious and often misunderstood, Scorpios can be secretive and emotional. They are prominent thinkers and make their decisions quietly and effectively. While available in many colors, the vibrant blue Zircon is often a favorite to represent Scorpios. Its intriguing and electric coloring will hopefully inspire the illusive Scorpios to come out into the light.

Sagittarius | Amethyst

November 23 – December 21

Sagittarians are always on a search for knowledge and forward movement. They are loyal, affectionate, respectful, and generally optimistic. Amethyst, with its bold purple color, is an ideal gemstone for Sagittarius. Symbolizing clear thinking, Amethyst will guide a Sagittarius on their quest for wisdom while reflecting their outgoing nature.

Capricorn | Sapphire

December 22 – January 20

Capricorns are extremely ambitious, determined, and even a little headstrong. While they are not always the most social of the signs, they are fiercely loyal to those in their inner circles. Sapphire, specifically Blue Sapphire, represents the energy and passion Capricorns have for their goals. As Capricorns don their Sapphire, it should be a reminder to persevere with strength and determination.

A Piece for Every Sign

Now that you know your zodiac gemstone pairings, look at some of our favorite zodiac-themed mountings that you can finish with your customers’ zodiac birthstone. As the fascination with all things celestial continues, pieces like these are sure to be favorites, either as gifts or even self-purchases.

ABOUT THE AUTHOR

Cody Landry

Product Manager, Gemstones

Cody has been with with Stuller since 2021. Along with multiple certifications from GIA, his love for the science and history behind gemstones has allowed him to have a unique outlook on trends coming to the industry.