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Sell With a Story: YAG (Yttrium Aluminum Garnet)

Discover a gemstone option that is rising in popularity within the jewelry industry.

A gemstone is making waves and a resurgence in the jewelry industry — YAG (Yttrium Aluminum Garnet). Originally developed for laser technology, YAG has since evolved into a stunning, high-quality gemstone with exceptional brilliance and vibrant color. With its growing popularity as a customizable and affordable alternative to natural gemstones, YAG is becoming a go-to choice for jewelers and consumers alike. 

What Is YAG?

YAG is an imitation gemstone with a composition similar to natural Garnet. Known for its clarity, durability, and spectrum of colors, it offers a brilliance that rivals many natural stones. YAG is anything but ordinary — it brings high-quality beauty to custom jewelry designs at a fraction of the cost. 

Why Is YAG Gaining Popularity in the Jewelry Industry?

Vibrant Color Options

One of YAG’s biggest draws is its incredible range of colors from deep blues and rich greens to warm yellows and soft pinks. Stuller currently offers the most popular options within this spectrum Paraiba blue, Kashmir blue, and green. This versatility makes it an ideal choice for custom jewelry pieces that need a personalized touch. 

Affordability

YAG provides the look of high-end gemstones without the premium price tag, allowing jewelers to offer luxurious, budget-friendly alternatives to their customers. 

Durability

With a hardness rating of 8.5 on the Mohs scale, YAG is more durable than many natural gemstones — including natural Garnet which has a Mohs hardness rating of 7–7.5 making it ideal for everyday wear. Its resilience ensures long-lasting beauty with minimal maintenance. 

Custom Jewelry Potential

Jewelers love working with YAG because of its versatility in cutting and setting. Whether used in engagement rings, statement pieces, or birthstone jewelry, YAG offers limitless creative possibilities. 

How to Care for YAG

As its composition contains Garnet, YAG shares many similarities with its natural counterpart in how you should care for it. 

 

When caring for YAG, as with any Garnet, you want to use caution. Barring any surface-reaching fractures, you should be able to use most varieties of YAG with an ultrasonic or steam cleaner. YAG is also heat stable and should be fine when working with a torch at the bench. 

How to Sell YAG and Tell Its Story

A Symbol of Modern Jewelry

Position YAG as a gemstone that represents innovation and cutting-edge technology. Unlike traditional gems with centuries-old histories, YAG speaks to the future of jewelry design. 

A Practical Alternative

For customers seeking beauty and durability without the high cost, YAG is a smart and stylish choice. Highlight its affordability and quality compared to pricier gemstones. 

A Stone of Individuality and Creativity

With its striking colors, YAG is perfect for those who want something unique. Whether customers desire a bold, vibrant look or a subtle, elegant piece, YAG offers something for every personality. 

A Gemstone to Watch

As the jewelry industry continues to embrace man-made alternatives, YAG stands out as a top contender for custom designs. Its combination of brilliance, affordability, and durability makes it a compelling choice for both jewelers and consumers. If you’re looking to offer something fresh and exciting, YAG is the gemstone to watch. 

ABOUT THE AUTHOR

Riley Sevel

Product Manager, Gemstones

Riley holds degrees in Materials Science and Engineering and Textile Engineering from Boise State University and Thomas Jefferson University as well as her Applied Jewelry Professional certification from GIA. Her love of data and analysis helps her explore and drive the latest trends in fine jewelry.