Bring this season’s energy to life with saturated shades, organic textures, and playful pairings your customers will love.
As summer settles in with longer days and lighter moods, it’s the perfect time to lean into expressive details that take your gemstone selection up a notch. Transitioning from spring pastels, customers are on the lookout for brighter, bolder options — intense color, unique texture, and looks that hold their attention. Think vivid pinks, tropical blues, and rich reds paired with baroque pearls and fiery moissanite options that bring even more dimension to summer designs.
To help you meet that demand, we’ve curated an assortment built around one key aesthetic: bright and vibrant. These gemstone picks offer color-forward styling, easy pairings, and plenty of inspiration for custom looks and seasonal updates that reflect this summer’s biggest gemstone trends.
What’s Driving This Trend?
As we move from spring’s soft, airy tones into the heat of summer, it’s no surprise that gemstone preferences are getting “juicier” and more candy-like. Customers are embracing colors that make a statement and choosing gemstone options that feel energized and versatile, something they can make uniquely their own.
Seasonal Shifts
With warmer weather comes a move toward brighter, more saturated shades that reflect the spirit of summer.
Fashion and Trend Influences
Runways and retail alike are leaning into bold color, layered styling, and fun contrasts — all of which lend themselves perfectly to colorful gemstone looks.
Symbolic Appeal and Consumer Mindset
More than ever, individuality is in. We’re seeing growing interest in unique shapes, shades, and textures, unexpected pairings, and overall looks that feel one of a kind. As more customers seek out meaningful, personal jewelry additions to their collection, color is an easy entry point for self-expression.
Brighter Days, Bolder Style
Each gemstone in our curated list was chosen with this season’s standout colors in mind. Use them to refresh your assortment with options that feel right for summer and carry easily into the rest of the year.
Ruby
Classic and bold, ruby remains a customer favorite for its rich red hue and timeless beauty. Show customers options in yellow or rose gold settings that warm up and enhance its shade range.
Blue Sapphire
Deep and versatile, blue sapphire complements bright summer tones or stands alone in strong, simple styles. It’s a year-round favorite with lasting appeal — ideal for signature designs and meaningful pieces.
Paraiba Tourmaline
Paraiba’s unmistakable blue-green glow makes it one of the most eye-catching stones of the season. Its high saturation pops for bold summer styles and pairs beautifully when set in cooler tones, such as platinum or white gold, to highlight its clarity.
Swiss Blue Topaz
Bright, clear, and versatile, Swiss Blue Topaz mirrors the vibrant tones of summer skies and tropical waters and offers a bright, clean burst of color that feels effortlessly cool.
Rubellite Tourmaline and Pink Spinel
Deep, rich pink is having a moment, and these two gemstones deliver. Go for Rubellite’s lush, saturated red for a touch of playful luxury, or Pink Spinel for a prominent sparkle that catches the eye. Both gemstones give your customers bold color with major personality.
Pink Moissanite
This fiery pink gemstone brings a vibrant blush tone — a trending color for the season — with intense brilliance. For customers looking to blend unique color with the brilliance of traditional Moissanite, this option is a great pick.
Baroque Pearls
With their organic texture and soft luster, baroque pearls continue to trend, especially in summer-forward, coastal-inspired designs. Our new star-shaped baroque pearls add a whimsical, standout element that brings dimension and visual interest to any look.
Pairing for Impact
Step outside of the expectation for one gemstone and explore color pairings that can elevate gemstone looks and help guide your customers to something that feels truly personal. These suggestions help you showcase the season’s strongest color trends and give you easy talking points when styling or designing.
Color Combinations
Mint Green and Rubellite Tourmaline
Pairing Mint Green Sapphires with the deep, rich pink of Rubellite Tourmaline creates a modern, elevated palette that feels both energetic and refined. It’s an easy way to introduce something trend-forward without straying too far from what customers already love.
Swiss Blue Topaz and Pink Moissanite
Looking for a bolder color story? The vibrant blue of Swiss Blue Topaz and radiant Pink Moissanite create a dynamic duo that gives just the right amount of drama to stand out in any design.
Star-Shaped Baroque Pearls
While not a color pairing in the traditional sense, baroque pearls offer the perfect counterbalance to bold gemstones. Try our new star-shaped options for an unexpected detail that still complements colorful, summer-inspired gemstone shades.
Pro Tip
Use gemstone trays, color stories, or display cards to show customers these pairings visually. It helps to see the possibilities and makes conversations easier to start and work through.
Start the Conversation with Color
This summer’s gemstone trends are bold, expressive, and full of opportunity. Whether you’re updating your case, working on custom designs, or helping customers find something personal, vibrant color is the key. With our curated assortment, easy styling guidance, and full support, Stuller gives you everything you need to turn seasonal trends into lasting sales.
ABOUT THE AUTHOR
Riley Sevel
Product Manager, Gemstones
Riley holds degrees in Materials Science and Engineering and Textile Engineering from Boise State University and Thomas Jefferson University as well as her Applied Jewelry Professional certification from GIA. Her love of data and analysis helps her explore and drive the latest trends in fine jewelry.