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Emily Graffagnino

The Poll Results Are In!

You asked for it Our latest blog poll asked what you’d like to read about next and the results are in. Visual merchandising speaks to

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Main Articles
Paige Oliver

Findings Friday: Find Out How Stuller Makes Sheet Metal

As America’s number one metal manufacturer, we take our “heavy metals” seriously. Our teams utilize high-performance production technologies and processing methods to achieve the best results so you can be confident that you’re using the best product for your designs. Let’s dive into our sheet metal making process.

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Business Savvy
Taylor Dizor

Mark Loren Designs: Experiential Retail For a Cause

Personalized experiences. Eye-catching designs. Pieces that tell a story. Today’s fine jewelry customer is looking for something that feels unique to them. They want something they’ll want to wear over again for years to come.

I’ve felt for a very long time that standing out in the retail market will depend on a business’ ability to create a memorable experience for their customers — one they will talk about with others and want to have again. Experiential retail is all about making each and every customer attach all those special parts of the buying experience to the actual purchase. For example, think about meeting a character at Disney World, building a stuffed animal at Build-A-Bear, or singing “Take Me Out to the Ballgame” during the seventh inning stretch at a baseball game. All these pieces of the experience factor into the value of the purchase and stay in your mind.

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