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Stuller presents new Platinum Collection catalog

Sightholder provides platinum jewelry solutions for bridal retailers

Lafayette, LA (30 July 2008) – Stuller, Inc. recently presented its new Platinum Collection from Stuller, volume 70. This catalog contains a large selection of platinum bridal, diamond, color gemstone fashion and religious jewelry. Also included is a new collection of men’s platinum jewelry.

“We firmly believe that platinum is the superior choice for jewelry creation, ensuring the safety and security of your customer’s diamonds and gemstones,” says Matt Stuller, Chairman and CEO. “We invite retailers to embrace the ‘two people equals three platinum rings’ concept of selling. Every wedding requires three rings, so why not focus on selling the set, instead of the individual rings, for maximum impact?”

According to Stuller’s vice president of bridal jewelry, JP Walrond, selling bridal jewelry to consumers provides an excellent opportunity to “establish a new relationship built on sharing knowledge and trust, which allows you to add extra value to each platinum jewelry sale.”

“Platinum’s intrinsic value and unique qualities help you tell its story,” Walrond said, “which is why we have thousands of platinum styles available for you ‘just-in-time’ as a prime manufacturer.”

According to Walrond, the catalog also features unique selling tools to aid retail sales staff at the counter.

“We included facts on platinum to help you sell your customers on it,” said Walrond. “For your convenience, we also priced this book based on two different metal markets: a $2,000 platinum market on our product pages and a quick-reference pricing chart based on $2,500 platinum market pricing on page 73.”

Stuller, Inc. is headquartered in Lafayette, LA and was founded by Matt Stuller in 1970. The DTC Sightholder has 13 operations located on three continents around the world, and provides a wide range of goods and services for jewelry professionals. Stuller’s core product categories include: diamonds, gemstones, finished jewelry, mountings, findings, bridal jewelry, tools and supplies.

For more information on the new Platinum Collection from Stuller, volume 70, call (800) 877-7777.