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PRESS RELEASE

Inside the Stuller Booth: New Selling Solutions

JCK Las Vegas 2026  
Stuller #13089

Released this weekend at the JCK Las Vegas 2026, Stuller’s newest assortment additions are designed to help retailers strategically manage inventory while offering fast-moving styles and strong value to customers. From selling systems to merchandising solutions, the expanded assortment gives jewelers more opportunities to stock customizable, ready-to-sell products that support today’s retail needs. Some of the newest additions include:

Longing: the Elongated Cushion Designer Bridal Selling System 
The latest addition to the Designer Bridal Selling Solution introduces eight elongated cushion engagement ring styles designed to support one of today’s most requested bridal looks. Featuring alloy metals with CZ centers for impactful in-case presentation at a more accessible price point, this assortment showcases a range of trending styles including east-to-west orientation, solitaire settings, three-stone, double claw prongs, and modern bezel settings. 

Classic Lightweight Bands Selling Systems
The newest addition to the Classic Lightweight Bands Selling Systems features a curated assortment of lightweight and ultra-lightweight band styles designed for everyday wear and in-case versatility. Available in white and yellow gold, the collection showcases a variety of profiles including flat, half-round, knife-edge, and concave silhouettes, along with detailed finishes such as milgrain and beveled edges. Engraved interior labeling allows for easy customer interaction and streamlined in-store presentation. 
 

New in piece by piece® Selling Systems 
Designed to simplify customization and enhance the bridal shopping experience, Stuller’s Piece by Piece Interactive Setting and Shank Selling Systems allow customers to build rings through interchangeable setting and shank combinations. The collection supports personalization, flexibility, and trend-driven styling while helping retailers create a more engaging and hands-on selling experience. New additions include: 

  • Core 2.0 Assortment – With a modernized aesthetic and a smaller footprint, Core 2.0 delivers a streamlined core assortment in a more compact format. Ideal for new users, Core 2.0 features many of the same products as the original Core and multiple expansions. 
  • Modern Vintage Expansion – Features a variety of settings including Tulipset®, claw-prong bezel-style, accented half-bezel, and hidden halo-style settings. 
  • Finger Size Range Expansion – Updated finger size displays now include sizes 4–6.5 and 7.5–10, allowing customers to better visualize how the ring will look on their finger, while all other Piece by Piece shanks remain displayed in size 7. 

Necklace Center and Chain Selling System – Featuring eight best-selling 20″ yellow gold-plated chains, this assortment is designed to help customers easily visualize fully assembled necklace styles through open jump ring construction and interchangeable centers. The display includes eight prototype necklace centers set with Cubic Zirconia in five distinct shapes, highlighting a range of popular setting styles including 4-prong, 6-prong, half-bezel, and bezel designs. Shop now at: Stuller.com/2003880 

Hoop Earrings and Dangle Selling System  Featuring two best-selling hoop styles — metal and accented — in 12.5mm, 15mm, and 18mm sizes, this assortment highlights versatile styling through interchangeable bezel-set hoop dangles available in round, oval, pear, emerald, and cushion shapes. The collection is offered in natural and lab-grown diamonds, along with a range of vibrant natural gemstones including Amethyst, Yellow Sapphire, Mint Green Sapphire, Light Blue Sapphire, and Ruby. Shop now at Stuller.com/2003879

Adjustable Shank Selling System
Designed to support flexible and secure sizing solutions, this selling system helps jewelers offer options for rings that no longer fit comfortably or for new rings requiring added versatility. Featuring best-selling adjustable shank brands including CLIQ®, ForeverFit®, and Goldilock, the display showcases assembled finished rings to provide customers with a more accurate visualization of fit and wear.  

To explore more Selling Solutions designed to help jewelers maximize their inventory and showcase fast-moving styles with confidence, visit Stuller.com/SellingSolutions.