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Game-Changing Platinum Alloy to Debut at Las Vegas Jewelry Week

Exclusively distributed by Stuller, Inoveo Platinum offers the industry the benefits of platinum with the ease of white gold

May 20, 2024 (New York, New York) – Inoveo Platinum, a new platinum alloy brand established by PGI USA, will formally launch to the jewelry industry at JCK Las Vegas later this month. The alloy has the potential to change the course of the jewelry industry, offering expanded capabilities and endless possibilities in platinum jewelry design and manufacturing.

Following years of research and development, leading platinum miner Anglo American and metallurgist Alloyed co-developed an alloy formulation that would answer the challenges designers and jewelers have previously voiced when working with the world’s most precious metal. The formulation was strategically created to reflect the workability of white gold, while enhancing all the core properties of platinum, including the metal’s naturally white color, durability, and wear resistance.

“The launch of Inoveo Platinum provides the jewelry industry with the best of what platinum offers as the world’s most precious metal, while also providing the ease of workability that manufacturers and designers have come to expect in production,” shared Jenny Luker, PGI USA’s President. “We believe this is a tipping point for the use of platinum in jewelry manufacturing and look forward to seeing an increase of new platinum offerings in the market in the near future.”

Users of the new alloy can expect to experience benefits including up to four times less porosity and four times higher production yield, with Inoveo Platinum being 40% harder than standard platinum alloys.

In addition, Inoveo Platinum offers casters a smoother, more consistent fill due to its lower melting temperature and high fluidity. It also allows for faster polishing and setting times, leading to a lower rejection rate compared to standard platinum alloys.

Benny Oeyen, Executive Head of Market Development at Anglo American said, “We are proud to have shaped the formulation behind Inoveo Platinum, as co-developers with Alloyed. This formulation was developed with the goal of elevating the manufacturing experience for platinum jewelry makers and we are excited to witness the debut of this alloy to the jewelry industry at JCK Las Vegas.”

Inoveo Platinum will be exclusively available to manufacturers, designers, and jewelers from Stuller, beginning this summer.

“Stuller is excited to bring this new platinum alloy to market,” shared Belit Myers, Chief Operating Officer of Stuller Inc. “Inoveo Platinum will transform platinum jewelry manufacturing and we are proud to be on the forefront of this innovation in the industry.”

Inoveo Platinum will be featured at Stuller’s JCK exhibit space (Booth #13089) and will have technical experts on hand to answer questions and assist attendees with exploring the possibilities the new alloy provides.

About Inoveo Platinum:

Brighter, stronger, more versatile and wear resistant. Inoveo Platinum unlocks a new world of design opportunities. Expanded capabilities and unlimited potential for new product collections are within reach. An industry first and the beginning of a precious metal revolution. Learn more about the advanced technology behind Inoveo Platinum and explore the possibilities. Platinum, at its very best.

For more information, visit the Stuller booth 13089 at JCK Las Vegas or

About PGI:

Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade.  PGI has offices in each of the world’s major jewelry markets, providing information, assistance, and education on all aspects of platinum jewelry. For more information, please visit

About Anglo American:

Anglo American is a leading global mining company and our products are the essential ingredients in almost every aspect of modern life. Our portfolio of world-class competitive operations, with a broad range of future development options, provides many of the future-enabling metals and minerals for a cleaner, greener, more sustainable world and that meet the fast growing every day demands of billions of consumers. With our people at the heart of our business, we use innovative practices and the latest technologies to discover new resources and to mine, process, move and market our products to our customers – safely and sustainably.

As a responsible producer of copper, nickel, platinum group metals, diamonds (through De Beers), and premium quality iron ore and steelmaking coal – with crop nutrients in development – we are committed to being carbon neutral across our operations by 2040. More broadly, our Sustainable Mining Plan commits us to a series of stretching goals to ensure we work towards a healthy environment, creating thriving communities and building trust as a corporate leader. We work together with our business partners and diverse stakeholders to unlock enduring value from precious natural resources for the benefit of the communities and countries in which we operate, for society as a whole, and for our shareholders. Anglo American is re-imagining mining to improve people’s lives.

About Stuller Inc.:

In 1970, Matthew Stuller founded Stuller Inc. headquartered in Lafayette, Louisiana. The prime manufacturer provides a wide range of goods and services for jewelry professionals worldwide. Stuller’s core product categories include bridal jewelry, wedding bands, fine jewelry, mountings, diamonds, gemstones, findings, metals, tools, packaging, and digital solutions.