Presenting Rooted: Stuller’s 2025 Color of the Year
Celebrate strength, resilience, and growth with this striking shade of emerald green.
Color plays a vital role in the jewelry industry — it captures attention and evokes emotion. However, some colors go beyond personal preferences to become defining trends that resonate across a variety of areas, including fashion, interior design, accessories, and, of course, gemstones. This year, we found ourselves captivated by a color that embodies growth, balance, and timeless elegance.
We are thrilled to introduce Rooted as Stuller’s 2025 Color of the Year. This rich emerald green holds a deep significance for both the jewelry industry and the broader cultural landscape. Let’s explore the meaning behind this verdant color and think about the possibilities that will shape jewelry design over this next year.
What Is Rooted?
Rooted is a deep and vibrant emerald green that radiates sophistication and natural beauty. Inspired by the resilience and tranquility of evergreen forests, it carries a sense of depth and elegance, balancing boldness with an organic, grounding quality. Rooted embodies growth, stability, and the timeless beauty of flourishing life.
The name Rooted reflects balance, strength, and deep ties to both heritage and evolution. As Stuller celebrates a 55-year legacy within the jewelry industry, Rooted is the perfect symbol of honoring the journey that created a foundation while embracing new possibilities for a vibrant future.
Why Is Green Trending?
As we identified in a trend report last summer, green has emerged in recent years as a dominant trend across various industries, including jewelry, fashion, textiles, and home décor. Several factors contribute to this widespread appeal.
1. Renewed Focus on Health and Wellness
Following global health challenges, there’s been a societal shift towards personal well-being — both physical and mental. Green, symbolizing growth and new beginnings, resonates with this focus.
2. Deepening Connection to Nature
As environmental consciousness grows, so does the desire to connect with nature. In the jewelry industry, this is evident as consumers seek pieces made with environmental sustainability in mind. Green embodies the essence of the natural world and reflects this sentiment.
3. Desire for Versatility
When consumers feel uncertain about the economic climate, they gravitate towards versatile fashion choices. Green complements a wide range of warm and cool tones, making it suitable for year-round wear. Its timeless appeal ensures that jewelry featuring green gemstones remains stylish for any occasion.
4. Pop Culture
It would be remiss to downplay the impact that cultural events — namely, the release of the cinematic masterpiece Wicked — have on the population at large. We saw the same phenomenon with the color pink after the release of the Barbie movie. Today, we associate green with the courage and truth exhibited by Elphaba, the story’s unexpected heroine, as well as the wonder and extravagance of the Emerald City. This will likely continue through the next year with the release of the movie’s highly anticipated sequel.
Gemstone Options That Reflect Rooted
Rooted’s rich green hue resonates beautifully in a variety of gemstones, each offering unique characteristics and charm. Take a look at some of the most desirable green gemstones on the market and get inspired to bring this stunning shade to life in your jewelry designs.
Emerald
This classic green gemstone is the hallmark of Rooted. Emerald is treasured for its deep, vibrant hue and timeless elegance. As a symbol of wealth, rejuvenation, growth, wisdom, and patience, this gemstone shines as the most desirable statement.
Tsavorite Garnet
This variety of Garnet offers a vivid, bright green sparkle that rivals even the finest Emeralds. Known for its exceptional brilliance and durability, it’s the perfect choice for those seeking a bold yet refined look in their jewelry.
Green YAG (Yttrium Aluminum Garnet)
A stunning lab-grown gemstone, green YAG provides a cost-effective yet dazzling alternative to a natural counterpart. Its vibrant green color and excellent clarity make it a versatile option for modern, attainable jewelry designs.
Moss Agate
Celebrated for its organic and artistic inclusions, Moss Agate features earthy green patterns reminiscent of lush landscapes. This trending gemstone is a popular option for nature-inspired designs and custom, bespoke jewelry.
Green Moissanite
With incredible brilliance and fire, Green Moissanite offers an eye-catching, contemporary twist on traditional green gemstones. With stunning optical appeal and durability only rivaled by diamonds, this lab-grown gemstone is a remarkable option.
Green Tourmaline
Green Tourmaline’s range of hues — from forest green to mint — makes it a highly versatile gemstone. It is a symbol of harmony and creativity. Anyone would find it perfect to wear on a daily basis or with a special customized statement.
Honor Your Roots
As we celebrate Rooted as Stuller’s 2025 Color of the Year, embrace the vitality and elegance that this rich emerald green brings to the jewelry world. Its timeless appeal and connection to nature make it a powerful choice for both bold statement pieces and delicate designs.
Whether you’re inspired by the trending green movement, captivated by the beauty of green gemstones, or ready to explore new creative possibilities, Rooted offers endless opportunities to elevate what to offer your customers.
ABOUT THE AUTHOR
Taylor Dizor
Staff Writer
Taylor holds degrees in Political Science and Communication from the University of Louisiana at Lafayette as well as multiple certifications from GIA. His years in the wedding industry and love of fashion trends helps him write content for the on-trend and creative jeweler.