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New and Exciting Updates to ever&ever®

ever and ever bridal program

Check out how this refreshed in-case custom bridal solution makes selling an absolute breeze.

Since 2015, ever&ever® has helped jewelers bring creativity and uniqueness to every couple through the power of custom jewelry design and a one-of-a-kind shopping experience. Jewelers around the world have found success in bringing each customer’s vision to life.

The Stuller bridal merchandising team works hard to ensure jewelers have updated solutions that adapt to the modern consumer’s needs. After extensive market research, product development, and feedback, we are happy to present several exciting changes to our most popular bridal solution to better help jewelers connect each customer to their perfect ring.

Before we dive into these updates, let me introduce you to the solution that has been an absolute game-changer for the retail jeweler.

What Is ever&ever®?

As an all-inclusive in-case bridal solution, ever&ever® brings together customization and collaboration. Using high-quality prototypes, ever&ever® offers a curated selection of classic and trending engagement ring and wedding band designs — each completely customizable.

Explore Our New and Notable Updates

Whether you are a loyal ever&ever® retail partner or just discovering this bridal solution, explore our program changes designed to make the sales process even easier.

customizable engagement rings

Refreshed Look

The redesigned displays for both the core and comprehensive assortments feature a mid-century modern-inspired design incorporating fluidity and curvature into your case using rounded edges. Display elements allow you to easily balance the selection visually by letting your most popular styles shine on their own or assembling styles into groups of three, four, or six.


Pair the fresh, modern display with new digital marketing assets — exclusively available to retail partners — that help sell the customization benefits and quality craftsmanship that are unique to ever&ever® rings.

One of the benefits of being an ever&ever® retail partner is having access to thousands of high-quality photos, videos, and other social media assets. Existing partners can access these resources with the Marketing Asset Library.

engagement ring customization

Merchandised Customization Stories

Help your customers find the designs they’re looking for by using the suggested merchandising setup with the map that comes with your purchase to tell different sales stories following popular trends. Show off your customization capabilities with groupings of similar styles with varying stone shapes or carat weights for comparison. Feature the flexibility of select designs that can now have accent stones added or removed on the shank with the click of a button.


These merchandise adjustments are key to showing the power of customization right there in the case.

custom design engagement rings

Style Updates

The ever&ever® collection of engagement rings and wedding bands prides itself on having the best selection of classic, trending, and bestselling designs that customers will want year after year. With these style adjustments, we are confident today’s couples — as well as tomorrow’s — will find exactly what they are looking for in a ring.


We began by making sure both the core and comprehensive assortments contain a balance of the most in-demand designs on the market, including solitaire, accented, three-stone, and halo-style options. To accomplish this balance, we introduced twelve new engagement ring styles to ever&ever®. We also took eleven core assortment styles and updated their designs to add variety and modern appeal. This increased the number of rings in the selling solutions to 35 engagement ring designs in the core assortment and 75 engagement ring designs along with 10 wedding bands in the comprehensive assortment.


With these changes, you can feel confident that the assortment features a balance of aesthetics that will attract any customer. From being able to see all nine ever&ever® center stone shapes in a variety of carat weights to even trying on a three-carat center stone style, customers will take their time at your case while you help tell the story of their ring.

Creating Their Story

Today’s couples want rings that fit their personalities and feel one-of-a-kind. By bringing ever&ever® into your store, you can do just that while making a strategic low-cost inventory investment. The updates made to this program were made with your success in mind and we stand ready to support you as your bridal business partner.


Katelyn Meche

Director of Bridal

I've been in the wedding industry since I was 17 years old • If I'm choosing dinner, it will always be Mexican food • On average, I have at least two boxes from Amazon awaiting my return home • I'm absolutely OBSESSED with my favorite human, my white-haired Labrador Retriever, Teal girl