Jewelry store music — yes or no?
We’ve received this question many times before. Maybe you’ve even asked yourself, “Should I play music in my store?” The answer is always yes. Let carefully curated jewelry store music be an influential weapon in your branding arsenal. Think about it— music is powerful. It bridges the gap between two strangers who previously had nothing in common. And isn’t that your goal? Turn strangers to friends and loyal customers by creating a comfortable retail experience.
Set the mood
A store without background music feels cold and unwelcoming. Consider social spaces like restaurants, malls, pubs, festivals, etc. When people gather to connect and mingle, there’s almost always music present. In fact, music has been proven to stimulate parts of the brain that affect emotions, helping to foster human interaction, learning, and more. Years back, in a study conducted by Marketing Professor Ronald E. Milliman, research demonstrated that background music could significantly affect the purchasing behavior of restaurant customers. And this concept surely rolls over into the retail environment as well. Plus, background music helps to mask sales conversations you wish to keep solely between you and your customer.
Keep it light
If your jewelry and decor are the visual elements of your branding, music is your tone. It sets the beat of your store’s environment and subtly lets customers know who you are, influencing their mood and state of mind right when they walk through your doors. Use your jewelry store music to connect your store’s overall vibe. Set the tempo. Just like heavy metal or gangsta rap gets you going during workouts and exercise, jewelry store music with slower tempo sets the pace of shopping patterns. Smooth beats will inspire customers to take their time wandering around and browsing your selection.
Here are a few suggestions for jewelry store music playlists that can work well for you.
Choose a platform
Okay, we admit it. You have many choices for music streaming platforms. The list below only includes the biggest names; there are plenty more available options. If you’re looking for free music, local radio is the way to go. Heck, vinyl has resurfaced as the retro way to texturize the sound of your favorite albums. Explore the options below, or skip down to find platform-specific tips and recommended stations for your store.
- Apple Music
- iHeart Radio
- Amazon Music
- Google Play
- Personal Collection
- Local Radio
Pick a genre
Ultimately, it’s your store. So you have the power to play whatever music you want. But your customer base should heavily sway your selection. General safe zones include love songs, 70s and 80s throwbacks, upbeat jazz, and indie/soft rock.
Unfortunately, Spotify does not allow filtering functionality when it comes to explicit music. However, try searching retail safe playlists — there are dozens. Another cool Spotify feature lets you follow others’ music profiles. This could enable you to connect with other jewelers and listen to their store playlists, allowing you to tackle new jewelry store music together.
Try these Spotify stations:
- Your Favorite Coffeehouse
- Happy Folk
- Happy Days
- Afternoon Acoustic
- 80s Smash Hits
- Timeless Love Songs
Pandora offers both a free and paid subscription music service. The platform lets you filter explicit content for retail-appropriate music streaming. Simply access your settings, then click content settings and uncheck explicit content. It’s that easy!
Another cool Pandora feature lets you build your own variety using numerous artists and songs. Simply go to My Stations, open the station you wish to modify, then click + Add Variety. The more artists, albums, and playlists you add, the more varied your music selection will be.
Try these Pandora stations:
- Hipster Cocktail Party
- Moody Blues
- Country Love Songs
- Café Del Mar
- Jazz Covers Pop
- Frank Sinatra
Love ’em or hate them, Apple dominates the technology space. Their iTunes Music Library completely changed the industry, and that application is now called Apple Music— a popular option for streaming jewelry store music.
Try these Apple Music stations:
- Essential Dinner Party
- Cocktails & Crooners
- Essential Jazz Vocal
- Motown Classics
Sirius brings that same music you enjoy in your car to your show floor through its online streaming player.
Here are a few popular SiriusXM stations:
- The Groove
- 70s on 7
- 80s on 8
- 90s on 9
Let’s face it, most of us have Amazon Prime. And if we don’t, we know someone who does (and maybe borrow their account for free 2-day shipping from time to time). With a Prime membership comes access to Prime Video and Amazon Music. Take advantage of the perks with unlimited music streaming.
Google Play is another option for music streaming. And as an added perk, you’ll get access to YouTube Red too (since Google owns YouTube) for unlimited and uninterrupted music and video streaming.
One last idea
Consider your employees in your jewelry store music selection. They’re good people. They’re always eager to help customers and work day in and day out for an honest wage. Have mercy on their ears. Hearing the same songs over and over, or even listening to the same genre all the time will drive them to the brink! Here’s an idea: ask each one of your staff members to come up with their perfect playlist. Then, alternate your playlists each day to get a varied, well-curated music selection. Your employees will be overjoyed to play their part, leading to a perky, happy staff.
What does your jewelry store music playlist sound like? Does it affect sales? We’d love to hear your thoughts on the topic. Tell us all about it in the comments below!
Here’s a treat: Visit Stuller.com/bridgeplaylist for a handpicked playlist with all the diamond, silver, and gold songs we could find!