Jewelry Consumer Insights — Digital Trends in Q4 2024
Which gemstones are currently trending in engagement rings? What are customers searching for the most? This analysis highlights the top-searched gemstones and their trending directions. Additionally, we’ll provide targeted keywords to help you optimize your website and ad campaigns attracting more customers to your store.
The keywords below are organized by their Average Monthly Searches on Google, reflecting demand for each product. They can be applied to your website, product listings, and digital ads to improve visibility and drive search traffic to your online store. When added to blog posts and used within the form of a question, these keywords attract traffic from people asking questions about those specific product types. The trendline illustrates the rolling 12-month performance of each keyword, offering insights into whether a keyword is trending upward, downward, or remaining stable. It also highlights seasonal demand patterns to inform you of strategic planning.
Lastly, each report features a little lagniappe. Today’s lagniappe is a comprehensive list of digital marketing tools and resources frequently requested by jewelers. These tools are designed to help you efficiently manage, analyze, report on, and execute your digital marketing strategy with confidence.
Trend Report Guide
Each trend will come with various insights to help you better understand consumer behavior.
The average monthly search volume gives you an indication of the popularity of that trend in comparison to others.
The trend graph will help you to better understand if this is topic is steady, losing tracking, or gaining in popularity over time.
Frequently searched with terms will grant you additional insights as to what types of metals, carat weights, and other features are valued by consumers concerning that trend.
Frequently asked questions can give you some insight into what kind of information consumers are researching. It also gives you an opportunity to answers those questions.
Gemstone Engagement Ring Trends
"Moissanite Engagement Rings"
109,000 Monthly Searches
Frequently Searched With
- Moissanite diamond ring
- Affordable moissanite engagement rings
Upward Trend
Frequently Asked Questions
- Where to buy moissanite engagement rings?
- How much is a moissanite engagement ring?
"Emerald-Cut Engagement Rings"
101,000 Monthly Searches
Frequently Searched With
- Emerald-cut wedding rings
- Emerald wedding rings
- Emerald engagement rings
Steady Trend
Frequently Asked Questions
- Are emerald-cut engagement rings popular?
- Which celebrities have emerald cut engagement rings?
"Sapphire Engagement Rings"
123,000 Monthly Searches
Frequently Searched With
- White sapphire engagement rings
- Blue sapphire engagement rings
Steady Trend
Frequently Asked Questions
- Are sapphire engagement rings tacky?
"White Sapphire Engagement Rings"
11,000 Monthly Searches
Steady Trend
"Blue Sapphire Wedding Rings"
9,000 Monthly Searches
Downward Trend
"Pink Sapphire Engagement Rings"
7,000 Monthly Searches
Downward Trend
"Sapphire Wedding Rings"
19,000 Monthly Searches
Downward Trend
"Moss Agate Engagement Rings"
22,000 Monthly Searches
Steady
Frequently Searched With
- Moss agate wedding rings
- Moss agate engagement ring meaning
- Moss agate engagement ring set
Frequently Asked Questions
- Is moss agate good for engagement rings?
"Opal Engagement Rings"
36,000 Monthly Searches
Upward Trend
Frequently Searched With
- Opal wedding rings for women
- Opal diamond ring white gold
- White gold opal engagement rings
- Black opal engagement rings
Frequently Asked Questions
- Are opal engagement rings good luck?
- Are opals bad for engagement rings?
"Ruby Engagement Rings"
29,000 Monthly Searches
Steady Trend
Frequently Searched With
- Women’s ruby rings
- Ruby and diamond ring white gold
- Antique ruby engagement rings
Frequently Asked Questions
- What does a ruby engagement ring mean?
"Alexandrite Engagement Rings"
12,000 Monthly Searches
NEW Upward Trend
Frequently Searched With
- Alexandrite and diamond ring
- Kite-cut alexandrite rings
- Natural alexandrite engagement rings
Frequently Asked Questions
- Is alexandrite durable?
- Is alexandrite good for engagement rings?
"Gemstone Engagement Rings"
21,000 Monthly Searches
Upward Trend
Frequently Searched With
- Wedding rings with stones
- Wedding rings with gemstones
- Best gemstones for engagement rings
- Unique gemstone engagement rings
Frequently Asked Questions
- Are gemstone engagement rings tacky?
- Which gemstones are best for engagement rings?
"Amethyst Engagement Rings"
14,000 Monthly Searches
Steady Trend
Frequently Searched With
- White gold amethyst diamond ring
- Amethyst as an engagement ring
- Amethyst and diamond engagement ring
Frequently Asked Questions
- Is amethyst a good engagement ring?
- What does an amethyst engagement ring mean?
- Is amethyst durable enough for an engagement ring?
- Is amethyst hard enough for an engagement ring?
"Aquamarine Engagement Rings"
17,000 Monthly Searches
Steady Trend
Frequently Searched With
- Diamond ring aquamarine
- Natural aquamarine engagement rings
Frequently Asked Questions
- Is aquamarine hard enough for an engagement ring?
"Moonstone Engagement Rings"
8,000 Monthly Searches
Steady Trend with Popularity Spikes
Frequently Searched With
- Moonstone engagement ring set
- Moonstone rings
- Moonstone rings costs
- Women’s moonstone rings
Frequently Asked Questions
- Are moonstones good for engagement rings?
"Cubic Zirconia Engagement Rings"
12,000 Monthly Searches
Steady Trend
Frequently Searched With
- Cubic zirconia engagement rings white gold
- CZ diamond rings
- CZ engagement rings white gold
Frequently Asked Questions
- Are cubic zirconia engagement rings tacky?
Lagniappe
Frequently Recommended Resources
This is a comprehensive list of tools and resources that we regularly recommend to jewelers who ask us for marketing advice.
- Analytics and Research Tools
- Google Analytics 4
- Setting up GA4 from scratch
- Setting up GA4 in a specific CMS, including tutorials on WordPress, Shopify, Wix, GoDaddy, Squarespace, and more
- Transitioning to Google Analytics 4 from Google Analytics Universal
- Setting up GA4 in a specific CMS, including tutorials on WordPress, Shopify, Wix, GoDaddy, Squarespace, and more
- Google Search Console
- Semrush
- A robust tool for keyword and industry research
- Requires some learning to get the most out of it
- Best for large businesses with multiple locations
- Best for businesses with an in-house marketer
- Requires a monthly paid subscription
- Google Ads Keyword Planner Tool
- Provides insights into keywords and phrases
- Digital Advertising Platforms
- Google Ads
- Google Merchant Center
- Microsoft Advertising (Bing Ads)
PRO TIP: We recommend setting up Google Ads first, and then syncing all of your Google Ad settings into Microsoft Ads.
- Recommended Directories
- Stuller Resources
- Locate a Jeweler
- Stuller Product Feeds
- Stuller’s Marketing Assets Library
- Stuller’s professionally created images and videos — white-labeled for you to brand and use in your own marketing on your website, social media, print, digital ads, billboards, and more
- E-Commerce Strategies for Ecom Websites During the Holidays (2024)
- Keyword Research Guide by Stuller
- Local SEO Guide by Stuller
- Google Business Listing Guide by Stuller
- Jewelry Consumer Insight Reports from Stuller
- Expand Your Knowledge
- Recommended Content Management Systems for Jewelry Websites
ABOUT THE AUTHOR
Hunter Trahan
Senior Digital Marketing Specialist
Hunter is an experienced digital marketing, content writing, and data analysis professional with certifications for Google AdWords, Google Analytics, and SEMRush. He uses his passion for digital marketing and analytical skills to craft successful strategies that benefit both Stuller and our customers.