With the holidays quickly approaching, now is a great time to tune up Stuller Showcase. If you don’t already know, Stuller Showcase is a great sales and marketing tool which allows you to transform Stuller.com into your personal digital catalog. This can really open up your opportunities to close a sale, especially when you don’t have what the customer is looking for on hand. In addition, whether you already have a website, or not, Stuller Showcase can also be accessed outside of your store using our jewelershowcase.com domain. Please read through our About Showcase and About Showcase <iframe> pages for more details.
Let me point out some things you may want to take a look at. For those of you who have been using Showcase, there may have been some features that have been added since you last checked your options for Personalization and Markups Settings. Here are a few ways to take advantage of all that Stuller Showcase has to offer:
Add Your Logo
You may want to add your logo, or create one, branding your Showcase a little better than text.
Make your Showcase accessible 24/7 for your customers to view available inventory, customize jewelry, and get price quotes. They can submit products they are interested in by submitting an inquiry. Stuller Showcase alerts you by email, including the product(s), quoted price, and customer contact info. All you need to do is review their request, confirm their selection(s), and complete the sale by adding it to your Stuller order.
Markup Previewer/Showcase Pricing Summary
Clicking the tag >> on the left side of the page reveals the Markup Previewer. This is a tool that displays representative items which will help you assess whether the markups you have set make sense for your pricing. You don’t want the prices in Showcase to be far off from your pricing in-case, so using the Markup Previewer allows you to get an overview of how your markups affect a variety of items. Also, when you are not in Showcase, but browsing Stuller.com, you can use the Showcase Pricing Summary on the Product Pages to look at how your markups apply to that item.
Fine-tune global markups using Custom default option
A great first step to setting your markups is using the custom option to establish a base. While the preset options of 2.5X and 3X exist, most of our customers use a markup somewhere in between (2.6 or 2.75). Once you’ve set your base markup, then you could fine tune them categorically as you see fit.
Most of the higher priced items that you sell have a lower markup than the lower priced items. To account for this, we offer 4-tier as a way to have different markups for the same types of products based on their costs. An example of this is melee diamonds vs two carat diamonds. Using 4-tier allows you to set your markups based on their cost, which keeps more expensive items from being priced too high.
Follow these quick and easy tips to ensure your Stuller Showcase is ready to point holiday traffic directly to your doorstep!
Don’t have Showcase? Take advantage of this free sales tool here.
How have you used Stuller Showcase? Share some of your success stories. What else are you doing to make sure your staff and store are ready for the holiday rush? Post your comments below.