Explore new options, features, and possibilities in the new fine jewelry catalog by Stuller.
From timeless classics to the latest trends, Stuller’s newest fine jewelry catalog — Fine Jewelry 2027–2028 — brings a vast assortment of styles together in one easy-to-browse resource. More than a reference guide, the catalog gives jewelers a convenient way to discover new designs, refresh their showcases, and help customers explore options based on their individual tastes and preferences. With 640 pages filled with new options, categories, and features, this edition makes it easier than ever to find fresh styles and discover more ways to sell.
New Features in Stuller’s Fine Jewelry Catalog
900+ New Styles
The newest edition introduces more than 900 new styles, giving you greater options when it comes to helping find what today’s customers are looking for. Want to find these new additions? Each new style is clearly marked with a badge, making it easy to spot new offerings as you browse through the catalog.
Explore a New Demi-Fine Jewelry Section
This catalog introduces a new section focused exclusively on demi-fine jewelry — styles that combine the look and feel of fine jewelry with more attainable price points by using precious metals, such as sterling silver, and gold layering techniques.
The assortment includes
- Sterling silver
- Gold-filled
- Vermeil
- Gold plating over sterling silver
This new section gives jewelers another way to explore and offer styles across a broader range of materials and price points.
Click here to learn more about Stuller’s demi-fine jewelry assortment.
More Ways to Adapt to Today’s Metal Market
Changing metal preferences and market conditions can influence the styles customers are looking for and the options jewelers want to offer.
To help jewelers navigate today’s metal market, the newest catalog features 10K gold retail pricing in certain sections. It also expands the chain assortment with leather and rubber cord styles, providing additional alternatives beyond traditional metal chains.
Personalize With Zodiac Birthstones
Personalization continues to be an important part of jewelry purchasing, and the newest catalog gives customers more ways to find meaningful designs.
The birthstone jewelry assortment now includes zodiac birthstone styles, giving customers another way to connect their jewelry to their identity and interests.
These styles can also serve as natural conversation starters when helping customers find a piece that feels personal to them.
An Expanded Selection of Signet Rings
With more signet ring options to explore, jewelers can give customers additional choices when they’re looking for a design that feels distinctive and personal. The expanded assortment supports the growing demand for jewelry that allows customers to express their individuality.
A Streamlined Neckwear Layout
Finding the right style is only part of the selling experience. The newest catalog also makes browsing and ordering easier. Based on feedback from jewelers, Stuller has created a more streamlined neckwear layout to make it easier to navigate this assortment and find the styles you need. It’s a small change designed to make a big difference when you’re searching through the catalog.
How to Use Stuller’s Fine Jewelry Catalog in Your Store
With so many new styles and expanded assortments to explore, the catalog can become a useful tool both behind the counter and in your day-to-day merchandising.
Find New Additions for Your Showcase
Start by browsing the new design badges throughout the catalog. With more than 900 new styles, there are plenty of opportunities to identify pieces that could bring a fresh look to your showcase. Consider using the catalog to supplement your existing assortment and identify styles that complement the pieces you already carry.
Help Customers Explore Their Options
Not every customer walks into your store knowing exactly what they want. A catalog can help turn “I’m just looking” into a more focused conversation. Browse styles together and ask questions about what catches their attention. A particular gemstone, metal, silhouette, or design detail can help reveal what they’re looking for and point you toward additional options.
Use Styles as a Starting Point for Customization
The catalog doesn’t have to be the end of the conversation. It can also be the beginning. A customer may find a style they love and have an idea for making it their own. Use the designs they respond to as a starting point for discussing their preferences and exploring how their vision could be customized.
Click here to learn more about Stuller’s jewelry customization services.
Enter the Catalog Crossword Contest
To celebrate the launch of Fine Jewelry 2027–2028, we are giving away a $1,000 Stuller account credit.
- Click the button below to go to our fine jewelry catalog crossword puzzle.
- From September 14–October 14, 2026, complete our crossword puzzle to be entered to win. Official contest rules are accepted through crossword submission and can be found on our website.
- A winner will be announced on October 21, 2026, on Stuller’s social media platforms.
More Styles. More Options. More Ways to Sell.
The newest edition of Stuller’s fine jewelry catalog brings together a selection of new features all designed to give jewelers more styles and more ways to serve their customers. From discovering what’s new for your showcase to helping a customer find a meaningful piece, the catalog is a resource you can return to throughout the selling process.
ABOUT THE AUTHOR
Katelyn Meche
Director of Bridal
Katelyn has been in the wedding industry since the age of 17, having experience in many facets of a bride's special day. Since joining Stuller's merchandising team, she has used this early experience combined with an eye for style to play a pivotal role in steering product development and growth to meet our customers' needs.