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Guide to Easy Jewelry Customization on Stuller.com

easy jewelry customization

Create unique pieces for your customers with a click of a button.

Within the jewelry industry, customization is key to business growth and connecting your customers to exactly what they want. It goes without saying that the topic of customization has only grown over the years. In fact, Market Reports World forecasts the custom jewelry market to grow by millions of dollars before the end of the decade.

However, as consumer interest in customization grows, jewelers are looking for solutions to meet the rising demand. Do these questions sound familiar?

  • How can I easily introduce customization into my store?
  • What kind of customization options are my customers looking for? Can I achieve that simply?
  • How can I get these pieces quickly?

As the market evolves, we at Stuller work hard to adapt to it and provide you with the tools you need to succeed. Check out these quick and easy tools on Stuller.com that allow you to provide customization to your customers — saving you time, energy, and resources in the process.

Flexible 3C Designs

In 1995, Stuller introduced customization with the ability for jewelers to choose a stone to place in a complementary setting. Since then, we have evolved to a vast assortment of mountings that allow you to choose the center stone type, shape, and size as well as the metal quality and color. This results in millions of options available to explore.

 

These flexible 3C designs place customization control in your own hands. We then create the piece requested and send it with rapid delivery.

Custom Stone Size

Setting a stone with unique proportions in a standard mounting head can bring certain challenges at the bench and take precious time. The new Custom Stone Size feature on select 3C solitaire mountings allows you to specify the setting dimensions you need for the stone, add the mounting to your cart, and check out in a matter of seconds. This saves you time in receiving your customized mounting and at the bench when setting your stone. Additionally, you can use this feature to adjust the mounting to fit a stone from Stuller’s inventory.

Shank Accent Stones

Imagine a scenario where a customer falls in love with a simple solitaire ring. They love the style, but they wish there was a little something extra to draw the eye. Without changing the overall design of the ring or having to create a completely customized design, you can simply add accent stones to the shank on Stuller.com.

 

We are working on a growing number of engagement rings with the ability to add or remove shank accent stones — keeping the process as seamless and simple as possible. Try it out now with this trending engagement ring style.

Stone Setting

Did you know that Stuller offers nearly 10,000 different mounting styles? Did you also know that we will set any mounting with your choice of stone from our vast inventory of loose diamonds and gemstones? In fact, we have an in-stock inventory of more than one million stones for you to choose from with both natural and lab-grown options available. You can easily browse compatible stones in the shopping experience on Stuller.com and find exactly what you need.

Band Builder

Stuller’s Band Builder is your digital, in-store tool that customers can use to personalize and create one-of-a-kind wedding bands. Featuring more than 2.6 million style variations, Band Builder allows for customization of size, fit, metal quality, color, and unique details such as engraving — all supported by real-time rendering.

Add a Head, Clasp, or Chain

Our goal with Stuller.com is to make it easier to get what you need while saving you time. We have added tools over the years that help you complete your piece with fewer steps along the way.

For example, the Add a Head to a Shank feature allows you to finish a ring once you’ve found a shank with only a few clicks. With a comprehensive filter system, you can browse through more than 1,000 settings to complete the ring and we’ll handle the assembly for you.

Add a Clasp allows you to turn any amount of custom-length chain into a completed necklace or bracelet by adding your choice of clasp.

Add a Chain applies the same principle to select finished pendants, charms, and dangles.

Engraving

A special touch to add to the unique nature of your customer’s jewelry could include personalized features, such as engraving a name, signature, phrase, or date into the piece. With several options available for fonts and colors, as well as the ability to submit a handwritten message or drawing, adding an engraving can make any piece one of a kind.

Customization in Your Hands

Standing out in today’s market takes equal parts creativity and strategy. When you use the customization tools on Stuller.com, you are using both to build the foundation for a business that lasts and appeals to every customer.

Customization Solutions That Fit Every Business

Explore the full spectrum of resources that make custom jewelry manufacturing with Stuller easy, dependable, personal, and high quality.

ABOUT THE AUTHOR

Alex Stuller

Senior Director of Customization