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Feature Friday – Victor Valdez

The diamond cutting jeweler

My journey into and through the jewelry industry has been a long, yet fruitful one. I was born in Mexico and came to the United States with my parents when I was 12 years old. I served in the US Navy for four years and after, was lucky enough to become involved in the diamond business. I attended the American School of Diamond cutting in 1979 and worked for Helzberg Diamonds for five years.

storeI started Precision Diamonds in 1988. You see, I’m a diamond cutter by trade and wanted to call the store Precision Diamond Cutters, but decided to drop “cutters” and landed on Precision Diamonds. It was around this time that I was put in contact with Stuller as suggested by a colleague.

We’ve been in the business for 28 years this year. I manage the buying and selling of our diamonds, but we’re a full service jewelry store. Repairs are extremely important and for us. We’re pretty busy all year round with them. They seem to be a steady source of business for us. And last year, we were able to finally purchase a building of our own.

What really makes Precision Diamonds unique is that we TRULY treat our customers as family. Our customers often tell us how comfortable they are at our store and what great energy it has. I owe a large part of that to my amazing staff – my wife Candy, Lupita, Cruz, Bill, and our jeweler, Mo, who is also our nephew.

Technology has done great things for us. We’re able to do so much more business with CounterSketch® on our sales fFamily picloor and a laser welder in our shop. They’ve been a huge help!

My favorite part about being in this business is meeting new people and the couples getting married. It’s fun to watch their kids grow and watch them get married. And everyone becomes a part of the Precision Diamonds family.

I’ve recently become a proud father for the first time at 56. I’m now 59 and couldn’t be happier. I’m eager to see what the future has in store for us.


Victor Valdez

I'm the owner of Precision Diamonds in Reno, NV • I've been doing business with Stuller since 1988 • I became a father for the first time at 56 • My wife and son are my best friends • I enjoy cycling long distances • And have recently discovered a love for rock climbing