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Feature Friday – Heritage Jewelers

The military friendly business

“The closer you look, the better we look!” That’s Heritage Jewelers’ slogan, and it could not be more accurate. Heritage finds its niche as a veteran-owned store that caters to armed servicemen and women. The store reminds us that our military members are one of a kind and their jewelry should be too. Heritage exudes a unique combination of contemporary, big-city design with personable, hometown customer service.

Steve, Rose, and Ken Berti

Long recognized as an area leader in quality products and service, Heritage Jewelers has always served those who have served with deep military discounts and contributions to activities on and off nearby Fort Bragg and Pope Air Force Base.

The story of Heritage Jewelers begins more than 40 years ago when Steve Berti and his wife Rose established the store in the Westwood Shopping Center in Fayetteville, North Carolina. Prior to being a store owner, Steve served a 28-year career with the U. S. Army Special Forces. His military service included two tours in Vietnam, time with the 82nd Airborne Division, and time with Special Forces. He eventually retired as a Lieutenant Colonel. Steve paved the way in his industry and was one of the first to cater to the military with custom jewelry.

The Special Forces Ring

The Special Forces Ring

The 82nd Airborne Ring

The 82nd Airborne Ring

Steve designed The Special Forces Ring, for which he was granted a design patent by the United States Patent Office. This special ring was first cast in sterling sliver for affordability and then later in precious metals as the popularity grew. Since its inception, The Special Forces Ring has become the ring of choice for members of the Special Forces, both active and retired. A design patent was also granted for the 82nd Airborne Ring. In fact, Heritage Jewelers is especially proud of its participation in the annual U.S. Army 82nd Airborne Division’s All American Week, located at nearby Fort Bragg, which includes the presentation of a sterling silver 82nd Airborne Ring to the NCO of the Year and the Trooper of the Year.

As popularity grew for those unique items, customer demand increased for other types of military jewelry as well. Heritage has expanded its jewelry line to serve all branches with products such as earrings, pendants, and pilot’s wings. With its emphasis on custom-made military jewelry, Heritage Jewelers has established an outstanding reputation with the service members of the nearby Fort Bragg and Pope Air Force Base and their families.

heritage-logoSteve and Rose’s son, Ken, is now the president of the company and is responsible for all store operations. He and his knowledgeable staff have earned a reputation throughout the civilian and military community for their courteous, professional service. No request is too small, and no request too great. Ken and his staff are always eager to be of service. Heritage offers a wide range of diamond, gold, silver, precious and semi-precious jewelry as well as an array of unusual gift items. The jewelry service and repair department are second to none. Browse Heritage’s gallery of jewelry here.

Heritage Jewelers continues to grow and expand to meet the ever-changing demands for quality jewelry and service. Ken and his staff remain committed to providing the best to military servicemen and women along with the rest of the Fayetteville community.


Ken Berti

President of Heritage Jewelers, founded in 1974 • Heritage serves Fayetteville, NC and nearby Fort Bragg and Pope Air Force Base • The store specializes in military jewelry • Could operate an engraving machine by age eight • Ken's father Steve holds two design patents • Heritage presents its proprietary 82nd Airborne Ring to best of the best soldiers at Fort Bragg during All American Week