Use this as your shopping guide while visiting us at JCK.
The countdown is on! Team Stuller is packing our bags, finalizing our lists, and getting ready to head to Nevada for the biggest show of the year — JCK Las Vegas. There’s nothing like the energy of this event, and we can’t wait to see familiar faces, meet new ones, and show you everything we’ve been working on to bring your business to new heights.
From fresh jewelry styles and new in-case selling tools to exciting holiday sneak peeks and exclusive specials, we’re bringing it all with the goal of helping you find the next great adventure for your business.
Use this article as your guide on what’s to come and a shopping guide as you prepare for the show. You can find us at Booths 13089 and 52097. We hope to see you soon!
New Selling Solutions
In-case selling solutions are designed to fill your cases with prototype or live jewelry styles we are confident will sell quickly while keeping your investment minimal. Each style is backed by expert research and data. Our newest selling solutions reflect the latest trends, provide dependable essentials, and offer variety that can appeal to any customer.
- Expand the possibilities with your Piece by Piece® interactive settings and shanks builder with the Allure Expansion, which adds a selection of modern shank designs with elongated cushion, bezel, and hidden halo-style with accented prong solitaire settings.
- Explore the latest additions to ever&ever® — our all-inclusive in-case bridal program — in the Define, Refine, Veiled, and Inseparable enhancements featuring eye-catching customizable bridal designs.
- For those looking for a solid starting point for their bridal offering, look no further than the Essential Engagement Rings Selling Systems, which include must-have solitaire, accented, three-stone, and halo-style designs with a minimal in-case footprint.
- Designer Bridal is our collection of trending bridal designs that are the most sought-after in the industry. Explore the new Framed, Maximalist, Fanciful, and Banded assortments customers can’t wait to get their hands on.
- The new Modular Diamond Band Selling Systems offer you the chance to elevate how you present and sell eternity and anniversary bands with the ability to offer larger carat weight ranges, gallery design features, finger size options, milestone celebrations, and stone setting options.
- The new Solitaire Necklace Selling System helps you display this fine jewelry essential in a range of carat weights with a prototype solution and a small in-case footprint.
- Guide your customers in selecting and personalizing a true classic with the Signet Ring Selling System, complete with styles for both men and women.
- Offer something fresh to meet the needs of customers looking for something personalized with the Nameplate Selling System, featuring a selection of bestselling and trending fonts that easily sits on top of your case.
- Our collection of curated dangles and links — the latest addition to Petite Pavé — offers natural diamond-accented geometric shape designs.
- Create an interactive shopping experience with the new Diamond Selector Set to help customers visualize what different shapes and carat weights might look like for their center stone. Fun fact! You can customize your Diamond Selector Set with your business logo.
Early Holiday Preparation
The holiday selling season will be here before you know it and getting a head start will ensure complete success. We’ve curated assortments for you to explore that reflect this season’s most exciting styles that will make excellent gifts. Shop this section of our booth to make sure you have what your customers will be looking for this holiday season.
You can also place your order for custom-branded trend guides that let your valuable customers browse this year’s most popular jewelry styles.
Bridal 2025–2026, Our Newest Catalog
Stuller proudly offers one of the most comprehensive bridal offerings in the industry. The latest edition of our bridal catalog features more than 700 new styles, new lab-grown diamond pricing sections, enhanced educational tools, and expanded details. Stop by the Stuller booth to pick up your free copy.
Known-Origin Stone Selection
We prioritize supporting you in addressing the desires of today’s consumers, which includes diamond and gemstone options with a documented origin. Browse CanadaMark® Diamonds, Montana Sapphires, Oregon Sunstones, Greenland Rubies, Greenland Sapphires, and Mexican Fire Opals.
New Diamond Options
We’re expanding our diamond assortment with eye-catching additions that open up new possibilities for personalized design. The standout items are lab-grown diamond letters — uniquely cut diamonds shaped like the alphabet that can be added to custom pieces for a meaningful touch of personalization. Other additions include
- Octagon lab-grown diamonds with grading reports
- New shapes added to both our natural and lab-grown calibrated diamonds
- Sky blue and forest green color-enhanced diamond melee
- And more that support both creative freedom and trend-forward designs
Curated Colored Stone Selections
Embrace stunning color combinations with our curated gemstone selections inspired by seasonal trends. Whether your customers prefer soft pastels, vibrant saturations, or bold and bright palettes, these assortments will inspire you for your next custom piece.
Merchandising Enhancements
We’re making it easier than ever to elevate the shopping experience. This year, you’ll find every ring box option we offer represented in display walls and cases, so you can see and compare styles in person. We are also introducing new curated display sets that show off professional-grade merchandising techniques. And best of all, they are available to purchase to take the guesswork out of case setup.
Additions for the Bench
Get excited to explore all the latest tools and technology we are bringing to help your shop run smoothly. While looking around, be sure to check out these notable additions to our assortment.
- Our popular findings and components bench kits are now available in 10K in addition to the current 14K versions for even more versatility.
- Get hands-on with two excellent solutions for identifying natural vs. lab-grown diamonds and simulants. The De Beers DiamondProof Screener uses some of the most industry-trusted technology. The JTR REVEAL 2S Diamond Detector is an affordable option that allows the user the flexibility to either connect to a monitor in the store or download results to your phone — perfect for jewelers screening at multiple locations.
- Check out the eLUXE3D Platinum 3D Jewelry Scanner, designed to help jewelers expand their custom design and in-house manufacturing capabilities with powerful scanning features.
MatrixGold® 3.9 Update
The latest update for MatrixGold delivers performance enhancements that streamline your workflow. Stop by to see demonstrations of several new features, including
- A dynamic power toggle for greater control
- Quick command features for faster design flow
- Static surface prong tools to tackle complex surfaces
- Smarter mirroring and arraying capabilities
- Overall improvements to boost speed, reliability, and precision
Innovations With B&D Sales and Service
Visit B&D Sales and Service, a Stuller company, at booth 52097 to explore the latest innovations in laser welding and engraving as well as casting systems.
- Newest models from LaserStar Technologies— a recent addition to the B&D assortment
- Trusted quality and precision solutions from Siro-Lasertec
- The Orotig PT Cast, also available through Stuller, which is known for its superior platinum casting quality
The Knowledge Bar
Stop by the Knowledge Bar to upgrade your Stuller account and get access to our complete wholesale inventory. You’ll also get a walkthrough of our top business tools, including
- E-commerce solutions
- Stuller Showcase®, our free online quoting tool that allows you to use Stuller’s website as a digital product catalog set with your own markups
- Personalized support to help you streamline and grow your business
See You in Las Vegas!
We are beyond excited to connect with you at JCK Las Vegas and share everything we’ve been building to help your business thrive. Whether you’re looking for new styles, business tools, or bench support, our team is ready to help however we can. See you at the Stuller booth!
ABOUT THE AUTHOR
Taylor Dizor
Staff Writer
Taylor holds degrees in Political Science and Communication from the University of Louisiana at Lafayette as well as multiple certifications from GIA. His years in the wedding industry and love of fashion trends helps him write content for the on-trend and creative jeweler.