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My Ever&Ever™ experience

Matt Fehring of MF Diamonds talks about how Ever&Ever works for him

My business is fairly new (started in December of 2013). Before opening my doors, I had never worked in a jewelry store, or anywhere else in the jewelry world for that matter. It was new, exciting, and of course, scary. I had never owned a business before either, and it seemed like an uphill journey. My small city has six other jewelry stores besides my own. I knew that in order to make it, I had to somehow be different. That’s when I discovered Stuller and what they had to offer.

My first major purchase was a CounterSketch® license. I knew that embracing technology would set me apart from the competition and drive clients to my store. They wanted a new jewelry buying experience, exactly what CounterSketch offered. It worked! The response was phenomenal and people were excited. The only downside was there was no opportunity to see the jewelry in person and try on pieces before purchasing them. Luckily for me, Stuller had just the solution — Ever&Ever™.

12717938_10153955836762152_5070448301283316698_nI purchased the Ever&Ever collection to allow my clients to get a feel for what they loved before making such an important purchase. I love that the collection has a brand and that it stands out. I can show my clients the Facebook or Instagram pages and see the excitement in their faces. I have my collection displayed on top of my showcase. As soon as you walk in, it’s the first thing you see. Everyone is drawn to take out the pieces and try them on. They love it.

Pairing Ever&Ever with CounterSketch was one of the best decisions I could have made. And I’ve never looked back. Closing sales is easier now that customers have something to try on first. I had one client wear the sample during the entire design session. She didn’t want to take it off.

About a month ago, I displayed the Ever&Ever collection at a bridal fair in my area. It was the first one I had ever done, so I had no clue what to expect. The results were outstanding. I had many people (too many to count) stop by and try on pieces. Some even stopped by our booth more than once. It was a fantastic experience, and I can hardly wait to show off the collection at the next one.

Ever&Ever has changed the way my store does business and has changed the jewelry buying experience for my area. With so many customizable options and such a great price, you can’t go wrong.

Do you own Ever&Ever? How has it helped your bridal sales? Tell us in the comment section below.


Matt Fehring

I opened MF Diamonds in 2013 • Born and raised in Wisconsin • Finishing my Graduate Gemologist degree at GIA • Batman is love, Batman is life • Have more diamond tweezers than I know what to do with • Networking is my key to success • There’s no such thing as too much pizza.