Driving Digital
Recent Posts
5 Rules to Leverage AI for Your Jewelry Business
Discover how to leverage AI to drive traffic to your jewelry store. Through Answer Engine Optimization (AEO), you can drive leads and sales.
Top Instagram Practices for Jewelry Businesses
Social media has become one of the most valuable tools for jewelry businesses to reach new audiences, strengthen customer relationships, and tell their brand story. Out of all the platforms, Instagram stands out as a visual showcase perfectly suited for jewelry. Make Your Profile Work for You Your Instagram profile
SEO and Digital Marketing for Jewelry Retailers
Facebook Twitter Linkedin My name is Hunter Trahan, and I am the senior digital marketing specialist at Stuller. I’ll be covering marketing tactics that are proven to drive more qualified leads to your store and website. With more than 14 years in digital marketing and nine years dedicated to helping jewelers
Stuller’s 2024–2025 Packaging & Displays Catalog: Nine Things to Know
A great way of maintaining customer interest well after their visit to your store is by investing in high-quality packaging and displays. We’re here to help ensure that your jewelry packaging embodies your brand and store’s unique personality, and prominently features your name.
A Guide to Local SEO and SEO Basics
When customers near you search for jewelry stores, they’re mostly finding Google Business pages. This is why I stress the importance of having a healthy local SEO presence to any storefront businesses. Here I’ll cover some basic and intermediate SEO topics. Some of this is easy enough for you to
A Brilliant Retrospective: Unveiling the Stunning Birthstone Trends of 2023
This year we highlighted our PD&D team’s incredible artistry in a series of monthly Instagram reels featuring birthstone trends. These time-lapse videos depict them creating magic behind-the-scenes in a visually engaging and dynamic way.
Findings Friday Part 4: Find Out How Stuller Makes It
Findings are crucial for a jeweler as they serve as the building blocks that bring a piece of jewelry together and ensure its durability, functionality, and aesthetic appeal. These small metal components connect different elements of jewelry and come in various materials, finishes, and styles — providing versatility and limitless
Findings Friday Part 3: Find Out How Stuller Makes It
Findings are essential for jewelers as they play a crucial role in the construction, assembly, and aesthetics of jewelry pieces. If you are familiar with the Stuller story, then you know that findings have had a very special place here since the early days when Matt Stuller drove the backroads
Proven Strategies for Jewelers Who Want to Create Engaging Content
Posting on social media can be overwhelming. One way to ensure you stay on top of posting consistently is to plan out your weekly or monthly post calendar. This is a great way to look at upcoming holidays, promotions, and trends to ensure there are no missed opportunities for your
Meet Katelynne Eslick: 2023 March Bridal Madness Winner
The 2023 winner of our annual March Bridal Madness contest is Katelynne Eslick, owner of Sugar Plum Fine Jewelry in Glendive, Montana. Katelynne is a third-generation jewelry store owner with a love for custom jewelry! Learn more about Katelynne and her inspiration for her winning design below.
Stuller’s 2023-2024 Bridal Catalog: Nine Things to Know
Explore all there is to enjoy in this latest edition of Stuller’s Bridal 2023-2024 catalog with new products, enhanced features, and more.
Get Ready for 2023 March Bridal Madness
Get excited for Stuller’s Annual March Bridal Madness contest! This is your chance to show off your favorite custom-designed engagement ring or wedding band. The grand prize is $1,000 Stuller account credit as well as a highlighted design feature on all of Stuller’s social platforms and a Stuller Blog feature.