We are in a special time of year as the holidays approach! As jewelers, we know that one thing the holidays bring are those memorable proposals that help us end one year and start another. Whether the planning is months in advance or a little last minute, you can still offer your customers a personalized solution for a one-of-a-kind engagement ring. Let’s talk about flexible 3C engagement ring designs.
What is 3C?
Our 3C engagement ring styles give you the opportunity to choose the design your customer wants, change the center stone shape and size as well as the metal quality and color, and create the ring of their dreams. For example, let’s say your customer loves the design on one of our new 3C accented engagement ring mountings (124782), but their dream ring has a square-shape center stone. Incorporating that design preference is as easy as a click of a button!
Whether you are creating the ring side-by-side with your customer using CounterSketch® or using the 3C builder experience on Stuller.com, it’s incredibly simple to personalize an engagement ring to your customers’ specifications. Let’s take a look at the process.
How Does It Work?
When you select any product that has a flexible 3C design, you will automatically be given all the options to personalize the piece. Starting with the center stone, you have your choice of round and fancy shape centers at different sizes. For metal quality and color, you have the full range of Stuller’s precious metal offerings. Once you choose the finger size, the mounting is complete.
From this point, you can order the unset mounting or we can set the center and accents stones for you. You have access to Stuller’s entire natural and lab-grown diamond and gemstone assortment when selecting your center and accent stones. This will appeal to the fashion-forward couples looking for a colored center stone as well as those couples looking for the perfect classic diamond.
After the stones have been selected, you have the option to add a laser engraving to the inside of the ring. We provide a selection of fonts and colors to leave that perfect personalized sentiment. Encourage your customers to put a date, name, or short memorable phrase to make this ring a true one-of-a-kind.
Finally, each 3C engagement ring comes with the option of purchasing the matching wedding band that complements the ring’s design.
With all these steps complete, you’re finished! Your customers’ ring is being created with the same speed and quality you have come to expect from Stuller for more than 50 years.
This Season’s Newest Styles
Now that you are familiar with how to personalize flexible 3C designs, let’s take a look at the newest engagement ring styles to join our 3C collection. Our bridal team is consistently adding new designs to our assortment so be sure to check often for the latest styles.
All 3C products on Stuller.com and the latest issue of our bridal catalog are marked with a 3C badge.
ever&ever®: A 3C In-Case Bridal Solution
If you enjoy the flexibility and style of 3C designs, then consider becoming an ever&ever® retail partner. ever&ever® is a complete bridal program featuring high-quality, customizable prototype rings — each a flexible 3C design. With this program, you have the ability to provide your customer with a complete customizable shopping experience. Take the capabilities of your ever&ever® 3C designs to the next level with CounterSketch, an intuitive 3D design software that provides access to endless customizable styles and manufacturing options. All retail partners also receive robust marketing support, including high-quality images and videos, social media content, and national advertising campaigns.
Learn more about becoming an ever&ever® retail partner at Stuller.com/EverandEver.