Join us in commemorating a legacy of service, community, and the little things.
In 1970, a young entrepreneur named Matt Stuller began a journey that would transform the jewelry industry with a single purpose — offer an unmatched selection of quality products, expert and friendly service, and experiences that are easy, fast, and reliable. What started as a one-man operation delivering findings to local jewelers along the gulf coast has grown into one of the most trusted names in the business, serving tens of thousands of customers across the globe with innovation and heart.
This year, we celebrate 55 years of Stuller: a milestone that honors not just the passage of time, but the people, values, and vision that have shaped our story. From pioneering technology and expanding our capabilities to fostering a culture of excellence, Stuller’s journey is one of resilience that couldn’t be possible without our loyal customers and world-class team.
As we reflect on our past and look toward the future, we invite you to join us in celebrating the legacy we’ve built together and the bright path ahead.
The Spark That Started It All
Matt Stuller was born in Lafayette, Louisiana, and from a young age, he was drawn to craftsmanship and service. As a junior in high school, he took an afterschool job with a local jeweler — an experience that quickly evolved from part-time work into a passion for jewelry as well as those who provided cherished pieces that last. By his senior year, Matt had launched his own business from a corner office in his father’s orthodontic suite.
At just 19 years old, Matt developed his first wholesale line of findings and began traveling across Louisiana, Mississippi, and Arkansas, building relationships with jewelers and listening closely to their needs. He quickly recognized a major gap in the industry: slow delivery times and inconsistent service were holding jewelers back. Inspired by the values he learned as an Eagle Scout — integrity, preparedness, and service — Matt built his business around a simple but powerful philosophy: deliver quality merchandise with exceptional service — and do it fast.
Armed with determination and a trunk full of findings in his Nissan 240Z, Matt hit the road. He wasn’t just selling products. He was building trust. That spirit of entrepreneurial grit and customer-first thinking laid the foundation for what would become Stuller, a company rooted in reliability, innovation, and care.
Milestones Through the Years
As time passed, one word can be used to describe Stuller’s journey: growth. Expansions and new adventures weave an exciting story with service consistently at the foundation. Let’s take a look at hallmark moments that helped get us to where we are today.
1972 | Toll-Free Ordering
In the early days, Stuller introduced toll-free ordering — one of the first in the industry to do so — to make it easier and more affordable for jewelers to get what they needed. This simple yet impactful move helped strengthen customer relationships and streamline the ordering process.
1982 | Next-Day Delivery
Stuller revolutionized service expectations in the industry by offering next-day delivery. This commitment to speed and reliability became a cornerstone of our promise to support jewelers with just-in-time inventory.
1988 | The Beginning of Product and Service Expansion
The addition of diamonds and gemstones to our inventory in the 1980s marked a major turning point in our product offering. It allowed us to become a more comprehensive resource for jewelers, supporting everything from design to delivery and leading the way to further expansion in the future.
1998 | Launch of Stuller.com
With the launch of Stuller.com, we brought our full catalog and services online, empowering jewelers to browse, order, and manage their business anytime, anywhere. It was a bold step into the digital age that continues to evolve today.
2001 | Growth of Global Headquarters
Our headquarters in Lafayette, Louisiana, has grown to more than 600,000 square feet, reflecting decades of investment and development. This space supports everything from manufacturing and fulfillment to customer care and technology development.
2009 | Gemvision Acquisition
By acquiring Gemvision, we brought powerful design technology and CAD solutions into the Stuller suite. This move strengthened our ability to support custom jewelry creation and digital design workflows.
2012 | Launch of Customizable 3C Designs
The introduction of 3C customizable mountings gave jewelers a new level of flexibility and control. With this tool, they can tailor mountings by choosing the center stone size, shape, and type as well as metal quality and color all with the click of a button on Stuller.com.
2017 | B&D Sales and Service Acquisition
Acquiring B&D Sales and Service expanded our capabilities in tools and equipment. It allowed us to better serve bench jewelers and repair professionals with specialty laser equipment and experienced service skills.
2018 | Strategic Service Agreement With GIA®
Stuller entered into a strategic service arrangement with GIA (Gemological Institute of America), which is a separate entity from Stuller while being housed at our global headquarters. It’s staffed by GIA specialists who use GIA’s proprietary technology to perform their work. This arrangement has underscored our commitment to transparency, trust, and quality.
2019 | RJC Certification
Achieving the Responsible Jewellery Council (RJC) Certification affirmed our dedication to ethical sourcing, sustainability, and responsible business practices. It’s a reflection of our values and our role as a leader in the industry.
2025 | 55th Anniversary
This year, we celebrate 55 years of serving the jewelry industry with passion and purpose. It’s a moment to honor our past, thank our people, and look ahead to the future we’re building together.
Hear From the Voices of Stuller
“I cannot be more excited about the giving and loving nature of our associates here at Stuller. Our employees are what make us great. I love their energy. I love their excitement about making a difference in people’s lives.”
Matt Stuller
Founder and Executive Chairman
“Having seen Stuller grow and evolve over the decades, something that’s remained constant is the pride and passion committed to the products we make and sell. A day that will forever stand out to me is the day Matt came into the modeling department and told us he had an idea for us to set stones into our mountings and begin selling finished jewelry. We didn’t even have stone setters in the building, but it was mind-blowing to me how Matt had a vision and we all worked together to make it a reality.”
Mike Melvin
R&D Associate Process Engineer, 43 Years With Stuller
“One significant impact I’ve observed during my time at Stuller is the evolution of our Bridge events. These events showcase how we continuously adapt to the changing jewelry industry while maintaining a strong commitment to our customers. Despite the industry’s volatility, we remain dedicated to providing exceptional service and lasting value with every experience.
It is an honor to work for a company that values every experience of each customer and their employees. Growing my career alongside Stuller means aligning my professional development with a company that continually evolves, values excellence, and invests in the success of its people. Ultimately working here at Stuller has shaped me into the individual I want everyone to remember me as.”
Alex Williams
Senior Metal Fabrication Manager, 12 Years With Stuller
“What has impressed me most about our company’s culture is the way our teams consistently come together to ensure every customer receives the best possible experience. We truly embody a customer-first mindset, aligning our efforts so that we’re all rowing in the same direction toward that shared goal.
What excites me most about Stuller’s future is the investment we’re making in innovative tools and technologies that will continue to move us forward. In a market that evolves daily, our commitment to staying ahead — rather than getting stuck in old ways — sets us apart. I’m confident that with the talented teams we have here, we’ll continue to build on that momentum and shape the future of our industry.”
Hannah Johnson
Digital Marketing Manager, 2 Years With Stuller
The Heart of Stuller: Culture and Community
At Stuller, our culture is the foundation of everything we do. It’s shaped by the people who bring their creativity, energy, and commitment to work each day as well as the values that have guided us for 55 years. We believe in serving with integrity, growing with purpose, and giving back with heart.
Mission, Vision, Purpose
We exist to serve jewelry professionals through an unmatched selection of quality products, expert and friendly service, and the fastest delivery — making our customers the hero.
We are powered by our employees, their creativity, their energy, and their commitment to creating exceptional experiences.
That spirit of service doesn’t stop at our doors. Through Stuller Cares, our charitable giving program, we empower our team to support the causes that matter most to them. Whether it’s through fundraising, volunteering, or company-matched payroll deductions, our team actively contributes to local organizations, including
- Parish Proud
- Acadiana Animal Aid
- Miles Perret Cancer Services
- Maddie’s Footprints
- Healing House
The purpose of Stuller Cares is to give our associates a voice in choosing which organizations to support and to make it easy for them to get involved in meaningful ways. This past year, employee contributions combined with Stuller-matched donations exceeded $100,000, reflecting the generosity and compassion of our team.
As we celebrate 55 years, we’re proud not only of what we’ve built but of how we continue to build up our community.
Staying Rooted While Looking Ahead
As we celebrate 55 years, we remain deeply connected to the foundation that brought us here: a commitment to quality, service, and innovation. While we are always looking ahead — embracing new technologies, expanding our capabilities, and finding better ways to serve jewelry professionals — we never lose sight of the values that have defined us since day one.
Our promise is simple: to continue delivering the same exceptional quality and friendly service the jewelry industry has come to expect from Stuller for more than five decades. That promise will guide us into the future.
To our customers and employees, thank you. Your dedication, loyalty, and trust have shaped our story and made these 55 years possible. Here’s to the memories we’ve created together and the bright future we’ll build side by side.
ABOUT THE AUTHOR
Taylor Dizor
Staff Writer
Taylor holds degrees in Political Science and Communication from the University of Louisiana at Lafayette as well as multiple certifications from GIA. His years in the wedding industry and love of fashion trends helps him write content for the on-trend and creative jeweler.