The Sales Floor

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How Stuller’s CAD/CAM Services Makes Custom More Efficient

Whether it’s because you don’t have the equipment, the capacity, the know-how, or even just the desire, taking a jewelry design from your mind to something wearable can be immensely challenging. From sketch to CAD to model to cast piece and finishing, custom design is an intensive, all-hands-on-deck process. But read more…

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Pinterest Strategy: Back to the Basics

Tips on how to get your business started on Pinterest

Over the past few months, I’ve written about different tips, tricks, and strategies for social media marketing on Facebook and Instagram. However, one of the larger social platforms doesn’t get much love when there’s talk of social media marketing, and I’m here to change that! Pinterest is a “visual discovery read more…

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New Styles Added to Modern Brilliance® Collection

Bridal Pieces Added to Lab-grown Collection

First released last fall, Modern Brilliance® is a curated collection set exclusively with lab-grown diamonds.   The pieces include earrings, necklaces, rings, and bracelets and are available in 14K white, yellow, and rose gold. This summer, we are excited to include new additions to the collections.   We spoke with Product Manager read more…

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Peek Inside the 2020-2021 Packaging & Displays Catalog

New product, focus on custom imprinting part of new book

A great way to keep your customers engaged long after they’ve left the sales floor is through your packaging.  Make sure your packaging is a reflection of your brand and your store’s personality and has your name on it. Luckily, Packaging and Displays 2020–2021 has you covered! With new styles in read more…

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Lab-Grown Diamonds: Let’s be completely clear, Part 1

Transparency is key in maintaining integrity in the industry

As Lab-Grown Diamond (LGD) sales continue to grow with no end in sight, complete transparency — for you and us — has never been more important. None of us want to damage trust by selling a LGD as a Natural Diamond or a natural as a Lab-Grown diamond. LGDs are read more…

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Sell With a Story: Red, White, and Blue Stones

There are few color combinations as iconic to the United States of America as red, white, and blue. Creating a color collection as classic as little pinwheels this time of year is super easy with many gemstone options in a plethora of shades encompassing red, white, and blue. Below we read more…

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4 Special Occasions to Celebrate With Jewelry

Whether your customers are celebrating a 75-year anniversary, a best friend’s birthday, or any other milestone, we offer a selection of jewelry to help them memorialize the most heartwarming moments in life. Our Celebrate lookbook features options for all of those important reasons to mark an occasion — from birthdays read more…

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Celebrate Dad with these Father’s Day Gifts

Jewelry options for the top guy in your life

It’s always tough shopping for Father’s Day Gifts. What do you get for the guy that does it all? Has it all? Father’s day is the one day a year we get to give our dads the very best. Below are our favorite picks for the men in our lives. read more…

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Sell With a Story: Spectrolite

Let me introduce you to the dark and broody cousin of Moonstone. When Moonstone is Hairspray, Spectrolite is Phantom of the Opera. When Moonstone is a bright summer day, Spectrolite is a cold dark night lit up by the bewitching northern lights. Known as the transformation stone, Labradorite (according to read more…

Stuller Connect: What to expect from our Virtual Event

Virtual Event provides New Jewelry Offerings, Deals, and Giveaways

For the entire month of June, Stuller is bringing the trade show environment to you!  Stuller Connect is a virtual event that will offer new product launches, event specials, deals, giveaways, educational opportunities, and so much more.  Best of all, it’ll all be easily available and accessible on Stuller.com throughout June.    Here’s read more…

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