Stuller’s Year of the Wedding

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Wedding Band Sales Tools for the Classic Jeweler

How to create a custom wedding band shopping experience for your customers.

The classic wedding band is a time-honored tradition, appreciated as a steadfast symbol of one’s love. When it comes to style, there are infinite options that are influenced by lifestyle, design preferences, and emotional attachment. Once you have gotten to know your customer and what they are looking for, being familiar with the resources you have at your disposal will read more…

Introducing AXIS™ Wedding Bands

Learn all about Stuller's select line of machined wedding bands.

We are reaching the halfway point in Stuller’s Year of the Wedding™, but we are just getting started. Stuller is happy to launch a new select line of premium, machined wedding bands: AXIS™. Created with style and strength, AXIS wedding bands are perfect for men who embrace confidence and commitment. We are happy to bring this new product line to the read more…

Tie the Knot with ever&ever®

ever&ever® launches advertising campaign with The Knot.

If you look at this season’s issue of The Knot — one of the nation’s most prominent wedding industry publications — you will see a familiar brand showcasing pieces you know and love. We have recently begun an advertising partnership between The Knot and our comprehensive bridal selling solution ever&ever®.  “The Knot Magazine has strong consumer rapport read more…

Elevate Your Bridal Packaging This Wedding Season

Packaging and Displays 2021-2022 provides for expanded options for a booming wedding industry

When helping a customer create the perfect engagement moment, choosing the ring is just the beginning. Help them remember you forever with the perfect packaging as the finishing touch.  As the wedding industry comes back to life post-pandemic, you will want to be prepared. Offering the perfect packaging for your customers keeps your brand top of mind and read more…

A Stuller Ring Story: Paula and Keith

A beautiful, one-of-a-kind ring accompanies a second chance at love

Continuing our celebration of Stuller’s Year of the Wedding™, we are highlighting stunning engagement rings and the Stuller associates who wear them.  Every couple is different and so is their journey to “I do.” Sometimes a couple finds each other in the most unlikely of places and at a time when they least read more…

Meet Brittany Pata: The 2021 March Bridal Madness Champion

Get to know Brittany, the most junior member of Zachary Jeweler’s custom design team!

The 2021 winner of our annual March Bridal Madness contest is Brittany Pata, a custom jewelry designer at Zachary’s Jewelers in Annapolis, MD! I had the honor of speaking with Brittany and asking her some questions about her design journey, as well as her personal life! Learn more about Brittany read more…

Something Old, Something New: Repurposing Stones for Engagement Rings

Stuller solutions for helping your customers include family stones in their engagement rings

Everyone has heard of the adage “something old, something new, something borrowed, something blue” on a bride’s wedding day to bring good luck. Today we are going to focus on the first half of the saying so that your brides will feel special with a little something old and newly read more…

A Stuller Ring Story: Marci and Josh

Journey to a modern ring pairing with a nod to the bride's precious past.

Continuing our celebration of Stuller’s Year of the Wedding™, we are highlighting stunning engagement rings and the Stuller associates who wear them. Behind every ring is a unique story. The spark, the first date, meeting family members, the first trip together, the proposal. Everything from the moment you meet to read more…

Ring Pairings for the Perfect Match

Five ring pairings to fit five types of couples

Finding the perfect pair of rings can be a daunting task for any couple. With endless options, where do they even start? The input and guidance of a jeweler can never be replaced. Someone who gets to know them and steers them toward rings that fit perfectly together just like read more…

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