Sell With A Story Archives

Sell With A Story

Jul 7 2021

Sell With a Story: Black Rose-Cut Diamonds

Black is Back — and Rose-Cut

Black diamonds are back in fashion. So are rose-cut stones. And when you put them together, you have a distinctive combination that lends itself to custom designs. Black rose-cut diamonds offer customers a look that stands out from the crowd as sophisticated, personal, and elegant. I’m all about big and sparkly, but not every customer feels that way. Many prefer a subtler, understated look that intrigues the eye. Also, women who lead active read more…

Gemstones To Inspire Your Vacation Dreams — Let’s Go!

Gemstones to fit your favorite vacation destinations

Pack your bags, load your car, and hit the road to head to the airport, and let’s take that much-needed time to de-stress and refresh. Let’s pretend, however briefly, that these past 16 months reside in the distant past — barely a flicker in our memories. We’ll make this summer read more…

By Elizabeth Raffel

Staff Writer

May 5 2021

Sell With a Story: Earth to Market™ Gemstones

Stones with a known origin are making waves in our industry

What Are Earth to Market™ Gems? Stuller’s Earth to Market gemstones are gemstones of known origin, a significant initiative for us. We have undertaken it because it’s good for you, our customers, good for your customers who will increasingly want this information, and good for the industry. Benefits of Earth to Market Gems Help read more…

By Sam Larson

Gemstones Director

Apr 5 2021

Sell With a Story: Moissanite

Learn all about the radiant wonder of lab-created Moissanite

From the Stars: The History of Moissanite In 1893, French chemist Henri Moissan was examining rock samples in Canyon Diablo, Arizona. Peering inside a meteor crater, he came across a bevy of sparkling stones and mistakenly identified them as diamonds. They weren’t. These crystals were silicon carbide — aka, Moissanite. read more…

By Alyson Keenze

Staff Writer

Mar 3 2021

Sell With a Story: All Things Green

Green gemstones to help you feel the luck of the Irish

Is it really March already? The calendar says so, and that can only mean we Northern Hemisphere dwellers will soon be welcoming in spring and packing up our winter wardrobes. But March means more than just spring — it also means St. Patrick’s Day is on the way! Wednesday, March read more…

By Sam Larson

Gemstones Director

Feb 3 2021

Sell With a Story: Color Pairings That Pop

Check out these eye-catching color pairings

Think back to the stones that have dominated jewelry center pieces for years past. If you’re like many, you probably immediately thought of the big four stones: diamonds, sapphires, emeralds, and rubies. No one can deny their beauty, but as customers’ tastes evolved, beauty alone isn’t enough. They want something read more…

By Sam Larson

Gemstones Director

Jan 6 2021

Sell With a Story: Beyond the Yellow Brick Road

Explore the history of gold and beautiful gemstones that complement this precious metal

As a child watching The Wizard of Oz in years, I was too mesmerized by the wonder of Dorothy finding herself in a magical new world to take in all the details. Emerald City? That I understood. Ditto for her Ruby Slippers. But yellow bricks? Only years later, watching the read more…

By Elizabeth Raffel

Staff Writer

Dec 10 2020

The Big 3: Emerald, Ruby, and Sapphire Reign Supreme in the World of Gemstones

Unique stories about the three most iconic gemstones in our collection.

Year-round, Sapphires, Rubies, and Emeralds are the most sought-after gemstones. Treasured for their rich, brilliant hues, they have fascinated and bewitched all who lay eyes on them. Is it any wonder we designate them as the Big Three? And during the holiday season, the demand for these breathtaking stones grows read more…

By Elizabeth Raffel

Staff Writer

Nov 6 2020

Sell With a Story: Aquamarine

Aquamarine has long been considered a divisive stone; you either love them or love to hate them. With its unique color — non-replicable in nature — Aquamarine could be the enigma we all seek. Historical Background Adopted as March’s birthstone in 1912, Aquamarine has had varied uses throughout the centuries. read more…

By Sam Larson

Gemstones Director

Oct 2 2020

Sell With a Story: Black Opal

Learn all about mysterious, moody black opal

A sunset, tropical waters, watercolor paintings, Holi color clouds, the galaxy. You might be asking, “What do these have in common?” If you have ever seen an opal, you likely already know. Considered one of the most colorful stones available within the industry, opals show many colors all in one read more…

By Sam Larson

Gemstones Director