Sell With A Story

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Sell With a Story: Earth to Market™ Gemstones

Stones with a known origin are making waves in our industry

What Are Earth to Market™ Gems?  Stuller’s Earth to Market gemstones are gemstones of known origin, a significant initiative for us. We have undertaken it because it’s good for you, our customers, good for your customers who will increasingly want this information, and good for the industry.  Benefits of Earth to Market Gems  Help read more…

Sell With a Story: Moissanite

Learn all about the radiant wonder of lab-created Moissanite

From the Stars: The History of Moissanite In 1893, French chemist Henri Moissan was examining rock samples in Canyon Diablo, Arizona. Peering inside a meteor crater, he came across a bevy of sparkling stones and mistakenly identified them as diamonds. They weren’t. These crystals were silicon carbide — aka, Moissanite. read more…

Sell With a Story: All Things Green

Green gemstones to help you feel the luck of the Irish

Is it really March already? The calendar says so, and that can only mean we Northern Hemisphere dwellers will soon be welcoming in spring and packing up our winter wardrobes. But March means more than just spring — it also means St. Patrick’s Day is on the way! Wednesday, March read more…

Sell With a Story: Color Pairings That Pop

Check out these eye-catching color pairings

Think back to the stones that have dominated jewelry center pieces for years past. If you’re like many, you probably immediately thought of the big four stones: diamonds, sapphires, emeralds, and rubies. No one can deny their beauty, but as customers’ tastes evolved, beauty alone isn’t enough. They want something read more…

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Sell With a Story: Beyond the Yellow Brick Road

Explore the history of gold and beautiful gemstones that complement this precious metal

As a child watching The Wizard of Oz in years, I was too mesmerized by the wonder of Dorothy finding herself in a magical new world to take in all the details. Emerald City? That I understood. Ditto for her Ruby Slippers. But yellow bricks? Only years later, watching the read more…

The Big 3: Emerald, Ruby, and Sapphire Reign Supreme in the World of Gemstones

Unique stories about the three most iconic gemstones in our collection.

Year-round, Sapphires, Rubies, and Emeralds are the most sought-after gemstones. Treasured for their rich, brilliant hues, they have fascinated and bewitched all who lay eyes on them. Is it any wonder we designate them as the Big Three? And during the holiday season, the demand for these breathtaking stones grows read more…

Sell With a Story: Aquamarine

Aquamarine has long been considered a divisive stone; you either love them or love to hate them. With its unique color — non-replicable in nature — Aquamarine could be the enigma we all seek. Historical Background Adopted as March’s birthstone in 1912, Aquamarine has had varied uses throughout the centuries. read more…

Sell with a Story October 2020

Sell With a Story: Black Opal

Learn all about mysterious, moody black opal

A sunset, tropical waters, watercolor paintings, Holi color clouds, the galaxy. You might be asking, “What do these have in common?” If you have ever seen an opal, you likely already know. Considered one of the most colorful stones available within the industry, opals show many colors all in one read more…

Sell With a Story: Fancy Colored Sapphires

Explore up and coming and popular sapphire colors!

Did you know that Sapphire comes in every color of the rainbow, except red? Every. Single. Color. Plus a few. Fancy colored Sapphires are all the extraordinary colors outside of traditional blue, colorless, and black. Today, we are going to explore some of the up-and-coming colors as well as some read more…

Sell With a Story: Imperial Topaz

Discover what makes Imperial Topaz such a coveted stone

Topaz crystals are impressive. Some of the largest specimens can weigh hundreds of pounds. The largest faceted stone in the world just happens to be a Topaz: The El-Dorado Topaz weighs in at 31,000 carats (13.6 pounds) and is currently housed in Spain. Imperial topaz represents less than ½ of read more…

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