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Category: Sell With A Story

Diamonds & Gemstones
Sam Larson

Sell With a Story: Moissanite

There’s nothing better than giving your customers the perfect piece of jewelry that they have always dreamed of. Whether it’s a one-of-a-kind engagement ring or a pair

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Main Articles
Sam Larson

A New Twist on Pearl Jewelry

For lustrous elegance, a timeless pearl strand — or three — holds a coveted spot in many women’s jewelry wardrobes. Pearls take you to the

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SWAS Black Rose Cut Diamonds
Diamonds & Gemstones
Heather Fontenot

Sell With a Story: Black Rose-Cut Diamonds

Black diamonds are back in fashion. So are rose-cut stones. And when you put them together, you have a distinctive combination that lends itself to custom designs. Black rose-cut diamonds offer customers a look that stands out from the

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Diamonds & Gemstones
Alyson Keenze

Sell With a Story: Moissanite

From the Stars: The History of Moissanite In 1893, French chemist Henri Moissan was examining rock samples in Canyon Diablo, Arizona. Peering inside a meteor

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