1

National Watch Day June 19th

National Watch Day Stuller

Since the rise of smart watches and smartphones, more people are wearing watches than ever! Stuller’s selection of watch bands can help bring watches back into style for you and your customers. Offer your clients multiple band options, replacement batteries, and even watch repair services in your store. Stuller also wants to help you add to your selection by offering 10% off all watch bands from June 18th – June 20th!

A Watch Band for Any Occasion

Stuller is happy to be able to offer you a wide variety of watch bands. With over 1,200 style possibilities based on sizing, materials, and colors, we’re confident that you’ll be able to create any styles your buyer wants. We offer watch bands in six different categories: exotic leather, genuine leather, metal, NATO®, performance, and smart watch bands.

The Brown Leather Saddle Padded Watch Band (11302181) is a leather option created with a water-resistant lining, steel nickel-free buckles, and reinforced lug and buckle end. Perfect for an everyday watch band as well as a modern twist on a timeless leather band.

We also offer bands that are compatible with multiple variations of smart watches. These options allow for complete customization of your favorite smart watch for whatever event or trade you may use it in. This band is the Stainless Metal Mesh Smart Watch Band (59-0143). We also offer smart watch bands in multiple different colors and materials like silicone and leather. 

Finally, I want to show off one of Stuller’s metal band options. Here we have the Stainless Multi-End Piece Link Band (59-0111); however, your client can customize it by choosing between various types of metals. With the adjustable links, you can also determine how fitted the band will be on your client. These classic bands are perfect for everyday wear as well as taking them out for special occasions. With multiple different metal options to choose from, you can pair it with anything.  

Learn About Watch Repairs

With the purchase of watch bands, Stuller also offers Renata and Energizer watch batteries and watch repair kits that you can purchase simultaneously. Ensure that you are always ready to help your client with any problem they may have with their products, whether they require a new battery or need adjustments for their watch. Not confident in your watch repair skills? We have you covered with our Watch Repair Educational books to help answer any questions you may have and assist you in repairing your client’s pieces. Stuller wants you to feel prepared when offering these services and products to your customers. 

Let us help you to grow your business by offering new products and services to your customers. And don’t forget about the 10% sale on all watch bands this weekend and shop the selection now! Make sure that your customers, as well as yourself, get to celebrate this holiday in a timely fashion. 

Words by Julianne Llewellyn, Staff Writer




Wedding Band Sales Tools for the Classic Jeweler

The classic wedding band is a time-honored tradition, appreciated as a steadfast symbol of one’s love. When it comes to style, there are infinite options that are influenced by lifestyle, design preferences, and emotional attachment. Once you have gotten to know your customer and what they are looking for, being familiar with the resources you have at your disposal will make the buying process easy and engaging. 

At Stuller, we try to make this process as easy as possible by providing a seamless user experience and options that can be integrated into your sales strategy. Using our band builderclassic wedding bands quick shop option on Stuller.com, and EverAndEver.com as an ever&ever® retail partner, you can help your customers create a wedding band unique to them and include them in the process. 

Band Builder

All of Stuller’s classic wedding bands use SCS-certified 100% recycled precious metals using gold, silver, platinum, and palladium. Combining cutting-edge computerized manufacturing and artistic design details, we create bands worthy of the lifetime of commitment they represent. 

The band builder is a tool available on Stuller.com where you and your customer can craft a wedding band that fits their exact specifications. Choose the profile, finger size, fit, design detail, width, weight, material, finish, and engraving to make a true one-of-a-kind piece. Save snapshots of different rings to compare while deciding.

Combine the online experience with an in-store experience using the Classic Wedding Band Selling System (653689). This selling system features 42 band prototypes, including 18 classic profiles, 10 special finishes, and 2 engraving options. Provide your customer with a complete custom purchasing experience.

Quick Shop 

Suppose you need a different starting place to begin your ring building experience. We offer a quick shop option for our classic wedding bands at Stuller.com/ClassicWeddingBands where you can see width options in every style combination available side by side. Narrow down your search using the filters on the page or view the full selection. Once you select the ring with the desired profile, width, fit, size, metal quality, and/or finish, you are brought to the band builder where you are further able to customize the order. 

The quick shop view is a great place to start if you need to establish a starting place for your customer.

classic wedding band quick shop

ever&ever® Band Builder 

One of the benefits of being an ever&ever® retail partner is providing an interactive purchasing experience for your customer using EverAndEver.com — a consumer-facing brand website that allows consumers to access the full inventory. The band builder on EverAndEver.com has the same functionality as the Stuller band builder with access to suggested retail pricing. 

Encourage your customers to build their dream rings from the comfort of their own home and have the details sent directly to you using the Connect With a Retailer option. From there, you can order the ring with next-day delivery for all in-stock items. 

The Wedding Band of Their Dreams 

Wedding bands are pieces that people cherish for a lifetime. When quality manufacturing and custom design work together, you can provide a ring that is spectacular. By including your customer in the process, you can ensure the emotional value of the sale and rest assured that they have found the perfect ring of their dreams.




Create Something Unique with Custom Laser Cut Designs

Custom Stampings

With hundreds of different jewelry store options, setting yourself apart from the rest can make or break even the most successful jewelry business. Offering new products matters and it’s important if you want to be the go-to jeweler in your community.

This is especially true when it comes to smaller mom-and-pop stores or online only businesses. Stuller understands and has worked to implement technology to help.

Our in-house Custom Laser Cut Designs and engraving technology gives you the highest quality in laser cutting. This quick and precise service allows you to have the creativity to design a line of custom jewelry unique to your store and offer a personalized touch. With more than 250 metal and gage combinations of Stuller’s SCS-certified 100% recycled metals, the options of creativity are endless while taking the stress of manufacturing off your shoulders.

Our technology can help shape your vision into a reality. Whether it’s to monogram a pendant, design a custom piece to honor a loved one, or even a one-of-a-kind creation that no other person can replicate. We can custom cut your design out of our metal sheets. We stock multiple gauge sizes that are available in various metal qualities. We will even send off the pieces unpolished, allowing you to create the exact finish that any of your customers want. In addition, since there is no minimum on order requirements in gold or platinum, you can get your products with ease and on time.

Having your custom laser designs created is simple when you let Stuller do all of the heavy lifting for you. The process is easy:

  • Submit your designs through email.
  • Once your design is verified, we will send a quote to you within 2-3 business days.
  • After approval of the quote, a specific item number will be assigned to your design for easier ordering in the future.
  • Once the item number is created, you may begin placing orders.

Our collections are so extensive that you can even shop our stash of pre-merchandised stampings to use, cutting your design process in half. In addition, our team is happy to walk you through setup and pricings; that way, you can reorder that same design as many times as you want whenever you’re established in our system.

Using Stuller’s Custom Laser Cut Designs technology is a no-brainer when it comes to creating unique pieces for your store. Let us help you set yourself apart from your competition and design a meaningful, personalized, and unforgettable items for your customers. The opportunities are endless. What will you create?




Finding Inspiration: Piece by Piece™ and Petite Pavé

petite pavé dangles

Where do you keep findings in your store? Traditionally, findings are kept in the back of the store and not something you’d show to a customer. But what if findings help you tell the full story? 

As the building blocks of jewelry, findings are the perfect pieces you can use to sell customization. You can show your customers how to add a personal touch with jewelry made just for them using findings. Whether you have a bench jeweler or not, we make it easy to merchandise custom jewelry using findings with our popular selling systems. 

Finding Inspiration is a campaign to inspire jewelers and artisans in our industry. Every day, we are inspired by the creativity of our customers. Today, we hope to inspire YOU to leverage findings as merchandise worthy of being placed front and center in your showroom. 

Piece by Piece Selling System 

Piece by Piece, Stuller’s interactive settings & shanks ring builder, allows the customer to mix and match popular setting and shank styles for a hands-on custom jewelry-making experience. We’ve recently expanded Piece by Piece to include four new fancy shape carat run-ups and two new shank modules. In total, your customers can create rings using 24 shanks and 60 settings ranging in various shapes and sizes. 

Display in high traffic areas where customers will instantly notice and want to interact. Placing bridal jewelry near your Piece by Piece selling system is a great way to encourage your customers to build their own engagement ring. Want to save time or don’t have a bench jeweler? We can assemble the pieces together by adding a head to your desired shank. 

Learn more at Stuller.com/PieceByPiece.

Petite Pavé Dangle Collection 

Pair our new magnetic charm and dangle display (61-1010) with our Petite Pavé collection to create custom displays. Incorporate personalization when creating custom pieces with initial, number, family, and symbol dangles made with 14K white, yellow, and rose gold dangles. Build your own display that fits up to 28 dangles from 48 available dangles. Petite Pavé dangles are perfect for creating a price point-friendly personalization options in your store. 

Place your display near hoops, split rings, and threader chains to show easy ways customers can mix and match to create their own personalized earrings, bracelets, and necklaces. Merchandise using birthstones, letters, and symbols to create cohesive displays that appeal to your customers. 

Learn more at Stuller.com/PetitePave.

Your Personalization Partner 

Stuller stands as your partner in customizable jewelry. Whether it’s through one of our selling systems or services, we want to make sure you have everything you need. If there is something we can do to assist, contact our customer support specialists at 800-877-7777. 

Learn more about jeweler and sales services we offer at Stuller.com/Services

We hope you have been inspired by our suggestions on how to merchandise findings and sell customization. Already have Piece by Piece and Petite Pavé in your store? Share how you use these selling systems by tagging us and using #StullerFindings on social media.


Catch up on our recent Finding Inspiration series posts:

Custom Jewelry Made With Trims

A Custom Designed Mother’s Pendant

Modified Shanks and Settings




New Packaging and Displays Leave A Lasting Impression

For jewelry professionals, one of the biggest challenges is standing out from the competition. Most places have numerous different stores and sellers, so the obvious first step is to find ways to stand out. Two things that could make an immediate impact are the in-store experience and brand recognition. Stuller’s Packaging and Display team is always looking for the latest eye-catching designs to draw customers in. They have also perfected the packaging process to make sure your customers leave with a smile and remember you for years (and possibly generations) to come.

Shop The Brochure Now

Packaging and Displays 2021-2022 brochure started shipping earlier this month and features all of the latest in-case displays as well as boxes, bags, wrapping paper, and more.

It also details the personalization options to put your logo on bags and inboxes with our custom imprinting service. After more than 50 years in business, Stuller has transformed the way jewelry professionals grow their businesses. Packaging and Display selection literally helps you put a ‘bow on top’.

CLICK HERE to see the digital version of the brochure on Stuller.com.

Stunning In-Store Displays

As a product manager with Stuller’s Packaging and Display team, I’m in constant contact with vendors and customers around the world to offer useful packaging and display options. In the first video of our Facebook Learning Series, seen below, we talk about the different ways your in-store case can be arranged to highlight your inventory. Our Case by Case® selection will help you create displays that are unique to you and your own story. Her tips will also help with giving customers the most options and allowing you to make additional sales. Shop Displays now on Stuller.com.



Using Props To Make Product Pop

Sales of bridal, men’s bands, and day-of jewelry have been high as the world opens up post-COVID. At Stuller, we’ve been celebrating the Year of the Wedding since January and that excitement can extend to your store. Using simple props from your local craft store or common items you already have in your store can make all the difference. In video two of our Facebook Learning Series, we show you how to use simple flower bouquets to help wedding jewelry stand out. This is also the perfect way to group related products for a single event such as an upcoming wedding.



Don’t Forget The Extras

When you sell an engagement ring or wedding bands, it’s important to send your customer off with everything they need to store, transport, and care for their jewelry. Stuller has you covered. From ring cleaner to travel pouches and boxes, these gifts could even be a perfect wedding party gift. Shop accessories now on Stuller.com.

SHOP NOW SHOP NOW

Don’t miss our next Facebook Learning Series. Like the Stuller page on Facebook now.




Submit-a-Sketch: A Stuller Customization Solution

Some of you have visited our facility here in Lafayette, Louisiana. The manufacturing plant alone measures one-third of a mile. Inside this massive structure, we have many large rooms/working areas, and one of these belongs to our CAD Team.

With low lights and quiet voices, the designers spread throughout the room work on their three computer screens. I like to think of our CAD room as an incubator for your business. Throughout the day, the team receives your designs in a variety of forms: a sketch, design file, resin or wax, or instructions to modify modified 3C design, and transform it into whatever you request, whether it’s complete manufacturing or a resin you can cast.

As custom design continues to drive the jewelry industry, it can power your growth. Our CAD/CAM Services help you achieve your goals. Customers have told us using these services is equal to adding several members to their team.

Submit-a-Sketch

Submit-a-Sketch is one of our most popular options, continuing to grow at a remarkable pace. It lets you upload a sketch or image and, in two to five days, we get back to you with a render and quote for customer approval.

The beauty of it is, you work very closely with a CAD team member to achieve exactly what your customer wants. And once you receive your customer’s approval, we can handle the manufacturing with expert finishing, stone setting, and polishing, then send it to you ready for your customer.

Track Your Projects

When you submit your sketch or image, you can easily track its progress through our CAD/CAM process by going to the My Projects tab. Depending on what stage the project is at, you can resubmit it with an edit. Be sure to follow the resubmission by updating your designer at CAD/CAM’s direct line 800-527-5057.

Text Notifications

You can also organize your custom jobs and view quotes on your smartphone by signing up to get status updates by text. Go to your My Profile tab on the CAD/CAM page and update your preferences.

Your Customization Partners

For Submit-a-Sketch or any of our other services, the CAD/CAM team is here to help no matter the level you require — whether it’s designing, prototyping, casting, setting, or finishing. We work with you every step of the way, going back and forth until your vision becomes a reality.

From start to finish, you can trust in our expertise and quality.


Want to learn more about Stuller’s CAD/CAM Services and what customization services we offer? Check out these recent blog posts.

How Stuller’s CAD/CAM Services Makes Custom More Efficient

How to Customize Bridal Jewelry With Modify a Style




Sell Online With The Help of Gemvision Custom Designs

Do you know that eCommerce has grown by 15% year- over year? In the jewelry industry, that number is even higher- 23%. We keep those stats in mind day after day at Gemvision. And because our main purpose is to help jewelers on the digital age, we keep working on providing as many tools as we can to make things even easier for our customers.   

For many years, our customers have been looking to provide the best experience to the end consumer, but what happens when these end consumers want to buy online?  Our duty is to offer solutions to these challenges. Jewelers needs tools to create jewelry from sketched and at the same time show all these creations on their online channels.

The answer… MatrixGold

With MatrixGold, you can create any design from sketches and now with the new update released this month, we have made major strides on digital renders. You can read a list of improvements available now and one of the highlights is the new batch render feature.

The new Batch Render is a new tool that allows you to load all the models that you want to render. You can apply materials, environments and select what views do you want to render. Once all these settings are applied, you just need to click the button “render” and MatrixGold will do everything else by itself. 

MatrixGold will do all the combinations between models, materials and views and will save them to your computer. The extra step of waiting for the renders to be finished until launching the next one is no more. MatrixGold will do it for you.  

Batch Render In Action

These renders can be posted online for you to sell without spending a penny to have them made for display. This makes eCommerce easy and allows you to create one-of-a-kind pieces for your one-of-a-kind customers.


Find more online now at gemvision.com




How to Customize Bridal Jewelry With Modify a Style

As one of the top proposal dates of the year, Valentine’s Day is an important time of the year for the jewelry industry. With custom-designed jewelry only growing more popular, offering customization as one of your services is a guaranteed way to boost sales and build your reputation as your area’s go-to jeweler for all things custom.

But if you think you need to buy expensive equipment to offer customization, we have great news: Stuller’s Modify a Style service makes it easy for you to offer customized engagement rings to any customer. Available through our CAD/CAM Services team, Modify a Style is your solution to any custom request.

Start With the Basics

Your journey starts with a flexible 3C design on the Stuller website.

These designs, marked out with the light blue 3C badge, indicate that a specific style is a flexible 3C design. What this means is you can change the center stone shape, center stone size, ring size, and metal quality of that chosen style. Almost immediately, the on-screen render will update to reflect your changes.

For example, if you have a solitaire-style ring and want to change the center from a five-millimeter round diamond to a seven-millimeter round morganite, you can make the switch and rapidly get a new visual — right before your customer’s eyes.

But what if those options aren’t enough to achieve their dream ring? What if they need something a little extra special?

Enter: Modify a Style

When you want to customize a flexible 3C design beyond the options you see online, Stuller’s CAD/CAM Services can make those changes for you. With Modify a Style, you choose an existing style and request that our CAD/CAM team make the changes to your specifications. There are two ways to do this:

  1. Click Modify This Style beneath the product’s image on the left side of your screen.
  2. Grab the product’s SKU number and visit the Modify a Style form directly here.

Endless Possibilities

From needing a special setting for a customer’s unusual stone to wanting to change up the details on an existing flexible 3C design, the customization possibilities are truly endless with Modify a Style.

You’ll receive a quote and a render within 48 hours (two business days). Once we have your approval, our expert team of manufacturers and designers will get to work on your jewelry, working back and forth with you each step of the process until the ring is perfect.

Whether you want the final piece delivered to you set, unset, or semi-set and unfinished or perfectly polished, Stuller’s CAD/CAM Services work for you to make any bridal dream come true.

Other CAD/CAM Services

Journey of a Ring Jewelry CAD and Modeling Wax

In addition to Modify a Style, Stuller offers three other ways you can customize with our CAD/CAM experts:

  • Submit a Model lets you send in a resin or wax model. CAD/CAM Services will take care of the casting so that you don’t have to.
  • Submit a CAD Model lets you send in a render that Stuller will then grow as a wax or resin, then cast if you desire.
  • Submit a Sketch enables you to send in an image or drawing. Our design team will do the CAD work for you, and once approved, we can take care of manufacturing — from start to finish, all in one place.

Browse our flexible 3C bridal styles on Stuller.com.


Check out these blog posts that detail customization solutions Stuller offers.

How Stuller’s CAD/CAM Services Makes Custom More Efficient

Enhance Your Customer Experience Through Custom Solutions




Customization is the Key to Holiday Sales Success

The holiday selling season is here!

It’s likely your busiest time of year, and we want to help you create one-of-a-kind gifts for your best customers. At Gemvision, we offer two major CAD software options to design custom jewelry.

Explore Endless Options: MatrixGold®

This powerful CAD software lets you design models from scratch and explore the full depth of your creativity. If you can envision a shape, you can bring it to life. The only limit is your imagination.

MatrixGold helps you in two other big ways:

  • You get the weight, dimensions, and stone report on the final piece, which reduces haggling and helps you work within your customer’s budget.
  • You can create realistic renders and animations of the piece to WOW your customer. These renders and animations are also great for using in your social media marketing, on your website, and in your design portfolio.

Create an Experience: CounterSketch®

We know that any retailer wants to offer as many models as they can, but it’s impossible to stock all the options that customers may be looking for. With CounterSketch, you get hundreds of library designs that are ready to show to your customer and to be modified to their needs.

  • CounterSketch is perfect for inviting customers into the customization process. Whether they’re at your side or joining you remotely, they can watch you design their piece. You can make their requested changes with just a few clicks, and the design will update right before their eyes.
  • In CounterSketch, you can use and assemble freehand parts to create one-of-a-kind designs.
  • Once the design is done, you submit it to the team at Stuller. Our CAD/CAM Services handles the manufacturing and will deliver the piece to you at the manufacturing level you need: finished or unfinished, and set, semi-set, or unset.

Better Together

Do you want to create your own designs and have them ready and in stock? Bring MatrixGold and CounterSketch together for your business!

You can design in MatrixGold and then import those designs to CounterSketch. Once you have them in CounterSketch, it’s easy to show all your designs to your customers.

From there, you can show your designs from any perspective, change materials, make realistic renders, price them, and send them to Stuller for manufacturing. While we do the heavy lifting, you can keep serving your customers.

Watch one of our designers use MatrixGold and CounterSketch to create a pair of intricate earrings:


At Gemvision, we offer all the tools you need to make your customers feel like the most important person in the world. You can proudly advertise that you can make custom-designed jewelry to be delivered in time for the holiday season. Offer them nothing less than the best with CounterSketch and MatrixGold.

Happy selling!


For more information about MatrixGold, CounterSketch, and how they can benefit your business, take a look at these recent blog posts.

Details on MatrixGold’s Newest Software Updates

Take a Look Inside the July 2020 CounterSketch Update

Confidence Sells, So Know Your Software




Take a Look Inside the July 2020 CounterSketch Update

CounterSketch Software Blog Header

2020 has been an overwhelming year with lots of change that has forced us to learn how to approach familiar tasks in very different ways. Like building relationships with your customers when you can only see their eyes because a mask obscures the rest of their face. However, I hear from most of our users that you are improvising and learning new ways to solidify your relationships and add value.

CounterSketch has always sought to help the consumer visualize the finished custom design and provide an experience that allows the consumer to be involved in creating one of a kind pieces of jewelry.

The 2020 CounterSketch update continues on a theme of simplifying and improving the user experience without diminishing the consumer’s engagement or excitement.

We are excited to hear how these new features impact your ability to use CounterSketch.

Updated User Interface

CounterSketch is even easier to navigate; you can find what you are looking for and apply filters seamlessly. The fresh look gives you a smoother, more cohesive interaction with the software, fewer clicks, and better results.

Lab-Grown Diamonds

Now, you can shop Stuller’s entire inventory of large and melee lab-grown diamonds to add to your custom CounterSketch designs. You are providing a diamond alternative and another price point for your customer to consider.

Render Previews

Render previews allow you to review a draft of your render before completing the entire render to ensure that you have selected the best options for your render. Now, you can see what you are going to render without waiting for the render to complete so you can make adjustments and save time.

Standardized Render sizes for Social Media

Choose the platform where you plan to share your render, and CoutnerSketch will automatically update the size and resolution for the image for that platform, ensuring that it looks impressive on your social page.

Updated Order Screen

The updated order screen helps you see what information still needs to be completed so that you can submit your orders quickly without reviewing options you may not need. We have also enhanced our communication with Stuller’s API for faster pricing.

Curated Collections

Added in March, this feature allows you to merchandise the CounterSketch library so that it reflects your customers and their taste. Create a personalized tile on the CounterSketch start screen to highlight your brand. Behind the tile with your logo, select styles that are prevalent in your business. Never before has it been so easy to adapt CounterSketch to your business.

With lots to see and learn, be sure to take advantage of the CounterSketch playlists on our Gemvision Corp YouTube channel.


Which CounterSketch updates are you most excited about? Let us know in the comments below!