A Stuller Ring Story: Brittany and Jacob

YOTW Brittney and Josh

Continuing our celebration of Stuller’s Year of the Wedding™, we are highlighting stunning rings and the Stuller associates who wear them.

There are so many exciting and heartwarming stories surrounding engagement rings (and rightly so!). But don’t forget that wedding bands for both the bride and the groom come with their own stories as well. When a couple finds or even creates the perfect matching bands to an engagement ring, they are filled with anticipation for their upcoming future. The next chapter of their lives is about to begin.

For Stuller graphic designer Brittany and her fiancé Jacob, they looked to Stuller to help them find the perfect matches to their engagement rings as they plan for their upcoming wedding. Let’s dive in to see true perfect pairings in both the rings and the couple.

Photo Credit: September Company | www.theseptemberco.com

A High School Sweetheart Story

Brittany and Jacob met back in high school in 2007. They both lived in Cut Off, Louisiana, and found their connection over MySpace. While their friendship grew over their high school years, the timing never really worked out. But love always finds a way for those who are meant to be and in 2010, they went to prom together and the rest is history.

For the next ten years, Brittany and Jacob’s relationship blossomed. They graduated high school and moved to Lafayette, Louisiana together for college. As they worked to establish themselves in their careers, they weren’t in any rush. But the time did eventually come for Jacob to make his move.

From “Prom-posal” to Proposal

As a Valentine’s Day gift in 2020, Brittany scheduled a home photoshoot with a friend who also worked at Stuller as a photographer. Jacob finally saw his opportunity. He gave the photographer a heads up that he planned to propose so she would be ready. While Brittany didn’t know for sure, she had a feeling Jacob would propose. Sure enough, at the end of the session Jacob got down on one knee and presented Brittany with a beautiful 14K rose gold ring set with a princess cut Morganite featuring an asymmetrical design. Of course, she accepted the proposal enthusiastically.

Photo Credit: LeeAnn B Stephan Photography | www.leeannbstephan.com

Perfect Pairings

Shortly after their proposal, the COVID-19 pandemic swept the country. Brittany and Jacob decided on a long engagement to give enough time for them to have a wedding without difficulties. The couple is set to be married in March 2022. While currently planning a wedding, one of the steps they have had to take is choose wedding bands to pair with their engagement rings following the wedding. They looked to Stuller for the solution.

Brittany’s engagement ring has an asymmetrical design so she was looking for a wedding band that can complement this modern style. She reached out to a friend from school in Stuller’s CAD/CAM department for assistance. He was able to help her design a band that fits perfectly against her engagement ring. Her band features a mirroring asymmetrical, open shank design set with accent diamonds. Her plan is to solder the band to her engagement ring after the wedding.

Jacob’s engagement ring is a thin 3 mm band. He intends on continuing to wear the ring after the wedding and wanted his wedding band to be something he can stack comfortably against the engagement ring. Using Stuller’s Band Builder, they created a simple 14K rose gold lightweight flat band with a 4 mm width (FIRL10.5:120:P). This band stacks perfectly with his engagement ring. This ring pairing makes for an excellent complement to Brittany’s stack.

A Bright Future Filled With Anticipation

Now that the couple has their wedding bands, they are even more excited for their upcoming nuptials. The coronavirus pandemic has made them wait even longer for their happily ever after, but if there is something Brittany and Jacob’s story has taught us it’s that finding the perfect match is worth the wait.

Photo Credit: September Company | www.theseptemberco.com

6 Tips to Secure Your Jewelry Business Today

Store and Cyber Security

According to the FBI and Jewelers’ Security Alliance, the jewelry industry loses more than $100 million each year to crime. You have put your heart and soul into your business. The work it has taken to start a business and build success is worth more than all the precious stones and metals in your inventory. This makes it more important to protect your business against burglary, theft, robbery, shoplifting, and scams. It is never the wrong time to think about the security of your business, stay up to date with the latest security threats in the industry, and prepare for any scenario. 

In-Store Security 

To help give insight for what jewelers with physical locations should consider, Stuller’s director of loss prevention Jay Hebert offered the following tips. 

Limit In-Case Value 

Prepare for smash and grab crimes by reducing the overall value of the items you have in your display cases. One way to do this is using prototypes, when possible, rather than live product to display. 

Install Alarm and Camera Systems 

One of the benefits to today’s security alarm and camera systems is that so many people have them in both commercial and residential locations. They are easily accessible and go a long way to preventing and catching criminal activity. For a directory of companies that specialize in helping retailers with in-store security, visit the Jewelers’ Security Alliance website

Create a Culture of Safe Business Practices 

By instituting various business practices, you can keep your employees and inventory safe. For example, always open and close with at least two people, limit and control traffic within your store, show one piece at a time to customers, do not take jewelry out of the case or outside without ample oversight. 

Thinking about all the “what-ifs” and potential scenarios can be scary. But keeping your business, employees, and inventory safe should be your #1 priority and there are resources out there to help make it easier. Visit the following websites to find solutions to your security needs.

Jewelers’ Security Alliance

Jewelers Mutual Group

“When it comes to store security, the most important thing you can do is pay attention and be aware at all times.”

Jay Hebert, Stuller Director of Loss Prevention

Cyber Security 

With many jewelry businesses operating online and having digital presences, it’s even more important to give attention to how you are protecting your business online. Tony Berry, Stuller’s executive director of information security, provides the following tips for businesses that need to take another look at their cyber security. 

Enable Multi-Factor Authentication 

Multi-factor authentication is a method of authenticating to an internet service (such as email, a website, or financial institution) that requires more than one method to provide your identity. For example, your username and password is the first method and a phone authenticator app is a second method. It’s a similar concept to using a PIN along with your debit card at the ATM. 

Beware of Phishing Emails 

Phishing emails are a type of social engineering where an attacker sends a fraudulent email designed to trick you into revealing sensitive information to the attacker or to deploy malicious software (ransomware or virus) on your PC. When receiving an email from an unknown source, be aware that financial institutions will not typically send emails containing links, emails written with a sense of urgency are a red flag, and emails with numerous grammatical errors and misspelled words can indicate fraud. When in doubt, contact the sender by alternate means to confirm authenticity. 

Enact Safe Username and Password Practices 

Your username and password are typically your first (or only) line of defense online. Use unique passwords for each iteration that use a combination of characters: lower and upper case characters, numbers, and special characters (!, @, #, $, etc.). Not only should you have passwords that are hard to guess, but you should also change them regularly, such as every 90 days. 

Looking at technological risks in running a business can be overwhelming, but there are resources out there to help businesses. Here are a couple of entities that exist to help make sure you and your business are safe online.

Cybersecurity & Infrastructure Security Agency

National Cybersecurity Center

Something New, Something Blue: Wedding Day Jewelry

When a couple comes to you for their wedding rings, they receive the most important piece of jewelry they will wear on their wedding day and the rest of their lives together. But are the wedding rings the only pieces of jewelry they will wear on their special day? Once you’ve taken care of the rings, spark additional conversations with the couple about wedding day jewelry. 

Never underestimate the power of the add-on sale. The process of working with a jeweler while picking out wedding rings fosters a relationship of trust between jeweler and customer. Leveraging this relationship can lead to additional sales and repeat customers. For a bride, you can provide a matching set of earrings, necklace, and bracelet that perfectly complement her ring. For a groom, help him stand out with personalized and engraved cuff links, signet rings, and tie bar. 

In celebration of Stuller’s Year of the Wedding™, we have pulled pieces that make for the perfect wedding day jewelry selection. Shop today at Stuller.com!

For the Bride 

A bride’s accessories are like the cherry on top. Ranging from simple to flashy, these are pieces she wears to feel confident. Learn her style preferences, understand her needs, and suggest pieces that she simply must have. And don’t forget to add something blue!


688757 72309 123093


651648 87521 653732


688759 87544 652481

For the Groom 

The groom will likely not be looking for wedding day jewelry in the same way as the bride. In fact, any additional pieces he wears on the wedding day will probably be gifted to him. Regardless, be sure to have a selection of pieces that appeal to the groom and promote the idea of personalization to make his special day one to remember.


CH493 CH26 CH955

Engravable Items

652584 5758 652578

Cuff Links and Tie Bars

86426 87262 86543

Your Wedding Partner 

You can shop even more options for day of wedding jewelry at Stuller.com/YearOfTheWedding

Don’t forget that we also have an assortment of images and videos ready for you to use in your social media marketing. Log in to the marketing asset library and show off beautiful pieces today! 

Product assortment provided by Pamala Flugence, Stuller Fine Jewelry Project Planner.

Charm School™ Collection: Because Confidence is Always in Style

Above all, 302® Fine Jewelry values women celebrating confidence, choice, and self-love. From concept to creation, each piece is made for women who want to share their story with the world. These award-winning styles provide a lasting expression of moments that define life’s chapters. We are very excited to launch a major new addition that helps bring your customers’ stories to life: the Charm School™ Collection.

Class is in Session

The Charm School Collection is an assortment of on-trend, modern-day charms that celebrate personalization and uniqueness. With so many options available, these charms provide infinite possibilities for customers to create a look unique to them.

“This collection really puts the wearer in the driver’s seat,” says Emily Graffagnino, Stuller’s senior director of fine jewelry. “Being able to curate their own look, their own story, and wear it for all the world to see.”

Getting your customer started is simple… and FUN! Start with one of the chains offered in the Utility Collection, either for a bracelet or necklace. Then mix and match with pieces in the Charm School Collection to have them look top of the class.

Designed With Your Customer in Mind

When we designed the Charm School Collection, our priorities were comfort and personalization. The bail used on all our charms are D-shaped with a flat back so that the charm is stable when it is worn and doesn’t roll around. All Charm School pieces easily mix, match, and layer with each other on a variety of bracelets and necklaces.

“We want your customers to feel comfortable and confident so that they wear these pieces every day,” says Emily Bute, Stuller’s executive director of product design and development.

A+ Styles

From birthstone and symbolic to initial and engravable, let’s take a closer look at these chic and trending pieces.

Birthstone Charms

We offer three different birthstone charm options that are incredibly versatile and pair well with any charm combination. There are multiple price point options as well with the inclusion of natural and lab-grown gemstones.

“Whether you buy it for yourself or gift it to someone else, you can really cherish these pieces and pass them on for generations to come,” says Taylor Beadle, fine jewelry product manager.

88002 87769 87768

Religious and Symbolic Charms

We offer multiple charms that help commemorate the spirituality and religious convictions of women. These ideals serve as the foundation of what matters most to the wearer. These pieces provide an opportunity to display these values in unique and beautiful ways.

“This expression and celebration of bigger ideas and values really unites us all as women on a deeper level, no matter our race, age, or status,” says Alisse Gregson, fine jewelry senior product manager.

88009 2002021 2000998

Personalized and Engravable Charms

One of the best features of the Charm School Collection is the level of personalization you can incorporate into a piece. Initial charms and letter slides allow you to put words, names, and initials on any chain bracelet or necklace. Engrave initials onto a dog tag or heart charm as a reminder to keep someone close. Word charms, such as our “happy” and “mama” charms, also hold special meaning.

“Having a hand in what you wear and what your jewelry says allows women to feel empowered and more personal with what they wear,” says Kristen Ber with the 302 Fine Jewelry team.

688823 88006 87758

Partner With Us

Not a 302 Fine Jewelry retail partner? Not a problem. Partner with us today by making a one-time buy in of $2,500 in 302 Fine Jewelry pieces. In return, you receive styles your customers want, high-quality marketing support, and lightning-fast delivery. Learn more about the benefits of being a retail partner at Stuller.com/302FineJewelry.

A Stuller Ring Story: Robert and Derek

Year of the Wedding - Rob & Derrick

Continuing our celebration of Stuller’s Year of the Wedding™, we are highlighting stunning rings and the Stuller associates who wear them.

Love happens in its own time and rarely when we expect. Sometimes there’s a movie-quality meet-cute and other times it develops among friends. Either way, love is something distinct to every couple and something to celebrate.

For Stuller employees, Robert and Derek, their story evolved over several years and is as unique as the bands they’ve chosen for themselves. Let’s look at their journey, their rings, and the story that brought them here.

exchanging rings

The Perfect Combo

Robert and Derek both came to Lafayette from out of town to be closer to family. Robert began working at Raising Canes — a staple fast food restaurant in Louisiana — where he met Derek in 2011. They worked together for a while without saying a word to each other. Eventually, their mutual work friends helped spark a connection that led to more.

Derek took Robert on their first date to the movies in celebration of his birthday. While they don’t remember the movie they saw all these years later, Robert’s most distinct memory is that they were running late to the movie. Derek’s major pet peeve is running late so Robert was amused by watching him stress over being late to the movie previews.

Their first date was on June 15, which became a significant date for both of them. To this day, it is the date they celebrate their anniversary and the date they chose to get married years after. Before we get to those details, let’s talk about the rings.

Interesting and Unique

These are the qualities Robert and Derek were looking for when they chose their rings. Looking at both of their bands, you can tell there are special features that carry special meaning.


Derek is a fan of unusual materials and preferred inlay styles seen in the contemporary metal bands. The original ring he chose was a black titanium coin-edge band with a dark wood inlay (51955). However, after a few years, Derek chose to upgrade his ring to a tungsten band with a meteorite and wood inlay (TAR51920). As a fan of sci-fi, Derek was really attracted to the idea of having meteorite and other interesting materials incorporated into his wedding band.

Robert also enjoys an inlay style with interesting materials but preferred a classic path as opposed to contemporary. He chose a 14K yellow gold band with square channel-set Alexandrite (123133). The channel-set stones gave him the inlay style he liked, but in a classic metal option. Being that Robert was born in June, he always loved his birthstone, Alexandrite. Along with it being his birth month, anniversary month, and Pride month, he felt that the stone perfectly represented the significance of the time.

On the inside of Robert’s band is an engraving of their anniversary in Roman numerals as a further reminder of a day he holds close.

Redefining Tradition

Over time, Robert and Derek moved from the fast-food industry to the jewelry industry with jobs at Stuller. Robert currently works as a product manager in the findings and metals department and Derek works in tools and central supply operations.

For the first few years of their relationships, they spoke casually about the future, but nothing substantial as they could not get married in Louisiana at the time. In June 2015, those conversations began to become more serious with the nation-wide recognition of same-sex marriage. In January 2018, they decided to get married on their upcoming anniversary on June 15, 2018.

While the decision was a big one, there was no elaborate proposal that set the gears in motion. “We discussed it like grown-ups, and it was very boring,” Robert jokes. Neither had ever expected a big proposal throughout their relationship so it really came down to simply a conversation of finally being ready for the next step.

When it came to rings, they took their rings into their own hands. “Getting what we wanted was more important than the surprise,” they explained. With there being no real tradition to follow, Robert and Derek are perfectly happy setting their own traditions.

They enjoyed an intimate wedding celebration surrounded by friends and family. Stuller photography studio coordinator and close friend Carson Webb even officiated the ceremony. It was the perfect day, and they wouldn’t have it any other way.

Celebrating Unique Tastes

Just as there are many types of love, there are different types of preferences when it comes to wedding bands. From simple to extravagant, Stuller offers a variety of options like the ones Robert and Derek chose. Explore our men’s wedding band selection on our website and help your customers celebrate their one-of-a-kind love.

Wedding Band Sales Tools for the Classic Jeweler

The classic wedding band is a time-honored tradition, appreciated as a steadfast symbol of one’s love. When it comes to style, there are infinite options that are influenced by lifestyle, design preferences, and emotional attachment. Once you have gotten to know your customer and what they are looking for, being familiar with the resources you have at your disposal will make the buying process easy and engaging. 

At Stuller, we try to make this process as easy as possible by providing a seamless user experience and options that can be integrated into your sales strategy. Using our band builderclassic wedding bands quick shop option on Stuller.com, and EverAndEver.com as an ever&ever® retail partner, you can help your customers create a wedding band unique to them and include them in the process. 

Band Builder

All of Stuller’s classic wedding bands use SCS-certified 100% recycled precious metals using gold, silver, platinum, and palladium. Combining cutting-edge computerized manufacturing and artistic design details, we create bands worthy of the lifetime of commitment they represent. 

The band builder is a tool available on Stuller.com where you and your customer can craft a wedding band that fits their exact specifications. Choose the profile, finger size, fit, design detail, width, weight, material, finish, and engraving to make a true one-of-a-kind piece. Save snapshots of different rings to compare while deciding.

Combine the online experience with an in-store experience using the Classic Wedding Band Selling System (653689). This selling system features 42 band prototypes, including 18 classic profiles, 10 special finishes, and 2 engraving options. Provide your customer with a complete custom purchasing experience.

Quick Shop 

Suppose you need a different starting place to begin your ring building experience. We offer a quick shop option for our classic wedding bands at Stuller.com/ClassicWeddingBands where you can see width options in every style combination available side by side. Narrow down your search using the filters on the page or view the full selection. Once you select the ring with the desired profile, width, fit, size, metal quality, and/or finish, you are brought to the band builder where you are further able to customize the order. 

The quick shop view is a great place to start if you need to establish a starting place for your customer.

classic wedding band quick shop

ever&ever® Band Builder 

One of the benefits of being an ever&ever® retail partner is providing an interactive purchasing experience for your customer using EverAndEver.com — a consumer-facing brand website that allows consumers to access the full inventory. The band builder on EverAndEver.com has the same functionality as the Stuller band builder with access to suggested retail pricing. 

Encourage your customers to build their dream rings from the comfort of their own home and have the details sent directly to you using the Connect With a Retailer option. From there, you can order the ring with next-day delivery for all in-stock items. 

The Wedding Band of Their Dreams 

Wedding bands are pieces that people cherish for a lifetime. When quality manufacturing and custom design work together, you can provide a ring that is spectacular. By including your customer in the process, you can ensure the emotional value of the sale and rest assured that they have found the perfect ring of their dreams.

Introducing AXIS™ Wedding Bands

We are reaching the halfway point in Stuller’s Year of the Wedding™, but we are just getting started. Stuller is happy to launch a new select line of premium, machined wedding bands: AXIS™. Created with style and strength, AXIS wedding bands are perfect for men who embrace confidence and commitment. We are happy to bring this new product line to the market as more and more consumers are looking for options in high-quality wedding bands. 

“While all Stuller wedding bands are created with quality in mind, AXIS is special not only because of the machine creation, but also because of the striking designs and textures that stand out as works of art,” says Stuller wedding bands product manager Nicole McWhorter. 

Shop Axis Wedding Bands.

Built to Last 

There are two traits that set AXIS wedding bands apart from other rings: durability and precision. These machined bands are cold drawn, which creates a tighter grain structure than their cast counterparts. The cold drawing process eliminates internal defects like porosity and fortifies the structure of the ring, making rings that are best suited for day-to-day wear. 

Once the ring blank is made, it is machined to the exact shape, size, and design needed. This allows each ring to be made to order with complete consistency every time, providing you with the quality you can depend on. 

AXIS wedding bands

Manufactured for Style

McWhorter believes AXIS also provides jewelers with the opportunity to incorporate education into the selling process. “AXIS is a valuable tool for jewelers to educate the consumers about the process of machine bands and how this process provides them with the purchase of a lifetime,” she says. 

Let’s take a deeper look into the manufacturing process to better understand how these bands achieve this level of quality, beginning with the cold drawing process. The pipes used in these bands are continuously cast and passed through a series of dies that have not been preheated. From there, the pipes are drawn down onto rods that maintain a near finger size. Finally, the ring blanks are machined down to your exact size, shape, and design needs.

AXIS wedding bands

All AXIS bands are manufactured in our Lafayette, Louisiana facility, which means you can expect your order in-hand quickly. Made with SCS-certified 100% recycled metals, you have a wide range of options when it comes to metal quality and color. Enjoy quality with the convenience of choice. 

An Heirloom Worth Cherishing 

These superior quality wedding bands take everything you love about a classic band and add a touch of modern elegance. Confident and bold men will proudly wear this statement ring with pride as a symbol of his commitment for years to come. 

Learn more about AXIS wedding bands at Stuller.com/AXIS.

A Stuller Ring Story: Michael, Jacob, and Michael

Continuing our celebration of Stuller’s Year of the Wedding™, we are highlighting stunning engagement rings and the Stuller associates who wear them.

There is something special about a custom designed engagement ring. Infusing personal touches into a ring —an inscription, design detail, or birthstone — creates a piece that is truly one-of-a-kind and something that comes from the heart.

Three members of our Product Design & Development CAD team gave special attention and care to creating their wives’ rings. Filled with significance and unique features you’d expect from designers, these rings symbolize their lasting love.

These are Michael, Jacob, and Michael’s ring stories.

Michael Bartlett

For CAD design manager Michael Bartlett, his wife Alexis is the strongest person he knows. Both originally from New Orleans, they met in 2006 in the aftermath of Hurricane Katrina. Over the course of their relationship, Michael feels they grew together through incredibly significant times in their lives that helped them know and understand each other. He wanted the ring he made for Alexis to reflect that journey.

His goal for the ring was to make something she would never have to take off. A teacher at the time and active with her hands, he wanted Alexis to be able to wear the ring everywhere and not have to worry about it.

The ring he created was a 14K white gold split shank bypass with a faux tension-set center. This securely holds the natural diamond center and ensures the ring doesn’t get caught during everyday use. To accent the diamond, he used channel-set sapphires because he knew she loved blue accent stones that were used in a former Stuller bridal line. Looking at the ring design, their beginning is represented with the shape of a hurricane and the functionality shows their ability to withstand anything together.

With such a beautiful and meaningful ring, the proposal had to be unique and significant as well. While the details of the proposal are something Michael and Alexis share privately with themselves, Michael did mention it involved thousands of glow-in-the-dark stars and one held the ring.

With the help of an old mentor and the Stuller model department, Michael was able to design the perfect ring for Alexis — one that has withstood everything during their more than 10 years of marriage. Michael and Alexis are now living their happily ever after with their two daughters.

Jacob Wright

Senior CAD designer Jacob Wright met his wife Emily at a friend’s wedding. While sparks flew during their first date, the timing wasn’t right because they lived in different cities and Emily was focused on law school. Two years passed before the two reconnected and pursued a relationship.

Knowing that ideal timing played another significant role in their relationship when it came to the proposal. Jacob had been waiting for the right time to pop the question, but nothing felt right once he finished the ring. That is, until Christmas Eve in 2018 where there came a moment in between family events, and he proposed in front of their Christmas tree for the perfect holiday proposal. Emily was surprised, delighted, and happily accepted.

Jacob and Emily had always enjoyed talking about jewelry together, so it was easy to know what she would want from an engagement ring. He designed a vintage-inspired, 14K yellow gold ring with a 14K white gold setting that holds a lab-grown oval shape diamond set east-west. Marquise diamonds set on either side of the center stone add to the overall shape of the center. The ring is complete with French-set diamond accents.

Jacob completed the ring with the help of the stone setting and model departments here at Stuller. Jacob and Emily are now enjoying their second year of marriage with a beautifully designed ring and the memories it represents.

Michael Gauthier

Associate CAD designer Michael Gauthier met his wife Layna over 10 years ago through mutual friends on her birthday. In this decade, they experienced many milestones together and made unique memories. As a fan of symbolism, Michael made sure to incorporate some of their shared moments into the design of Layna’s ring.

Michael spent more than a year working on the ring design until the perfect design was made. There are a few features in the design that make this ring extra special for Layna. The first is the use of infinity symbols on either side of the shank. The first piece of jewelry Michael ever gave Layna was an infinity ring. When she graduated college, he also designed her graduation ring with this symbol incorporated in the gallery. The infinity symbols represent those past pieces of jewelry as memorable moments they shared together.

The second feature is truly hidden. Underneath the center stone is a bezel-set Aquamarine (his birthstone) that sits flush against her finger. This stone is to symbolize that he is always with her.

The ring itself features a 14K rose gold inner band holding his birthstone which is embraced by a 14K white gold exterior band representing the bond between husband and wife. A stunning oval-shape Moissanite sits at the center circled by round and marquise diamond accents.

Michael proudly completed the design and modeling of this ring himself. He proposed in Antelope Canyon while road-tripping through Arizona. They now add a new milestone to their lives as parents to their 4-month-old son Briggs. A second band is in the works including Briggs’ birthstone that will match the existing band and create a double-sided set of bands for the engagement.

The Takeaway

There are a few thoughts that can be taken from the stories of these three designers. Primarily, you can never go wrong by putting your heart into the ring you give to the one you love most. From simple to intricate, uniquely designed rings are cherished and treasured for a lifetime carrying special meaning. However, the ultimate lesson to be learned is that if you marry a CAD designer, you can expect a stunning ring that will melt your heart where you can give the most enthusiastic “Yes!”

Tie the Knot with ever&ever®

If you look at this season’s issue of The Knot — one of the nation’s most prominent wedding industry publications — you will see a familiar brand showcasing pieces you know and love. We have recently begun an advertising partnership between The Knot and our comprehensive bridal selling solution ever&ever®. 

“The Knot Magazine has strong consumer rapport and a substantial footprint in the wedding industry,” says Randi Bourg, Stuller’s director of marketing strategy and operations. “Couple that with Stuller’s constant drive to deliver the best in product assortment and quality and you have a natural partnership that makes perfect sense.” 

You can expect to see the ever&ever® brand continue to make an appearance within this publication throughout the rest of 2021, introducing a unique advertising opportunity for our ever&ever® retail partners. 

Crafted For Everlasting Love 

The advertisement itself features a stunning image of a popular accented halo-style engagement ring (124443) with matching band (124444). These rings are accompanied by a half round stepped edge wedding band (HRE8.5).

124443 124444 HRE8.5

While all of our ever&ever® designs complement any metal quality, we kicked off this campaign highlighting the durability and strength of rings made with platinum in collaboration with our partnership with Platinum Guild International. 

Senior director of bridal Alex Stuller explains the demand for platinum. “Platinum is naturally white and will never fade or change color over time. It’s naturally hypoallergenic, has a weighty feel, and holds diamonds and gemstones more securely than any other metal. People appreciate platinum due to its strength and rarity, which makes its value long-lasting,” Stuller explains. 

She further describes platinum as a metal that is perfect to be passed down through generations. “Even if you’re unsure about everything else in life you know platinum is going to last forever,” she said. “We take this precious metal and make it into an heirloom.” 

How does this benefit our retail partners? 

This advertising campaign provides several benefits to our ever&ever® retail partners. Primarily, the greatest benefit is the increased brand awareness. 

“Exposure in publications like The Knot develop brand awareness and desire. These advertisements put ever&ever® in the spotlight and drive foot traffic into ever&ever® retailers. We create demand through these publications and our retail partners take it to the finish line to make the bride and groom’s dreams come true,” says Stuller. 

In anticipation of increased demand for this brand, we are supplying our retail partners with marketing materials to help display the connection between their inventory and the major wedding publication feature. Retail partners can access these digital and print materials on the Marketing Asset Library

Create Your Own Story 

ever&ever® celebrates every bride and groom taking control of their narrative by building the rings of their dreams. Our retail partners play a key role in helping them tell that story. 

You can shop the advertised styles and more on our website right now. Start building your customers’ dream rings at Stuller.com/ShopEverAndEver

Finding Inspiration: Custom Jewelry Made With Trims

Sparks of creativity can result in beautiful pieces of jewelry that customers will enjoy for years to come. But customized pieces do not have to be extravagant or sizable. Sometimes the most unique pieces are simply the tiniest displays of personalization. Have you thought of creating your own line of personalized jewelry made using trims? Let’s explore this concept in this month’s edition of Finding Inspiration.

Finding Inspiration is a campaign to inspire the inner designer in every jeweler and provide a spark of creativity in artisans throughout the jewelry industry. We are always amazed at the phenomenal work that Stuller customers do with our findings and want to share that creativity with our community. Let’s dive into the world of trims and how they can be used to craft a line of jewelry.

Trims: Variety Provides Options

These versatile findings provide many options when considering developing a line of jewelry. They can be soldered to various other findings — such as shanks, jump rings, bails, and posts — to create rings, pendants, earrings, bracelets, and more! Stuller offers a wide variety of trims to give you options. Browse hundreds of our trims on Stuller.com and start creating today!

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From Trims to Fine Jewelry

Members of our fine jewelry and findings teams often collaborate to develop new pieces to offer our customers.

“Findings is a never-ending puzzle,” says Emily Hargroder, Findings Product Manager. “It’s all about having the perfect connecting pieces to fill the gaps. Our team is always talking to customers and studying finished jewelry pieces to discover what findings are missing in our line. Our job is to create components that make designing as easy as possible for our jewelers.”

See how our teams came together to combine trims with other findings to create popular pieces of fine jewelry.

Custom Laser Cut Designs Program

Can’t find the trim you’re looking for in our product line? Create your own laser cut trims using our Custom Laser Cut Designs Program! This is a quick, consistent service that provides you with the perfect way to explore your creativity, create a line of jewelry unique to your store, or offer personalization. Get started designing today by emailing CustomLaserDesigns@Stuller.com or call 800-877-7777, ext. 3631.

Share Your Inspiration

Have you thought of a line of earrings, bracelets, necklaces, or rings you want to develop? Share it with us on social media! We are always looking to see great pieces of creativity made using our findings. If you want a chance to be featured in an upcoming edition of Finding Inspiration, post your piece(s) online using the hashtag #stullerfindings and tagging us @stullerinc.

Check out our recent Finding Inspiration blog posts for more design pieces with Stuller findings.

A Custom Designed Mother’s Pendant

Modified Shanks and Settings

Personalization With Petite Pavé