For many, Stuller’s precision die-struck platinum findings are the perfect way to show off its extraordinary beauty and strength. We offer die-struck findings that include a selection of settings and shanks for the perfect rings as well as earring backs and posts. Platinum’s excellent qualities make it the ideal choice for jewelry. When you understand its qualities, offering platinum in your stores makes a lot of sense.
The durability and density of platinum means that it will weigh the same in 50 to even 100 years as it does today. This makes platinum an ideal family heirloom that future generations can treasure and enjoy for years to come.
With platinum, you never need to worry about plating your pieces. Its color won’t change over time. It’s the hallmark of authenticity. As a bonus, platinum is hypoallergenic. When you purchase platinum products made by Stuller, they come with the benefit of being certified by SCS Global Services for having 100% recycled materials.
Platinum provides maximum security for diamonds and gemstones. Whatever metal your customers are trying to choose between for a shank, suggesting a platinum head to secure their stone can be the best recommendation.
Finding Inspiration: Get Creative With Hinged Bails
Whether you’re creating a custom piece of jewelry or enhancing an existing piece, a topic of conversation many jewelers have with customers is about versatility. Perhaps the piece is versatile in style and goes with many different looks. Perhaps there is a feature in the piece that allows it to transform with different stylings. Regardless, proving the flexibility of a piece can oftentimes be an excellent selling point. Let’s talk about an easy way to add versatility to chains: hinged bails.
Finding Inspiration is a campaign to inspire the inner designer in every jeweler. We hope to spark a conversation among artisans within our community and share the creative work being done. Let’s dive into our next installment of this series and see everything you can accomplish with hinged bails.
Hinged Bails: Versatility with Style
From a functionality perspective, the hinged bail is great for jewelers and consumers of any experience level. With the hinge, there is no need for a bench jeweler or tools to easily utilize.
Varieties in size and ease of use make hinged bails perfect to work with any chain. For example, you can connect two chains together to create a more layered look, add charms and dangles for personalization, turn a necklace into a bracelet, and even use the bail as the necklace center.
Choose from our three hinged bail styles to suit your needs.
Have you thought of adding findings to your merchandising and sales strategy? When making the sale, unique features like a hinged bail can make it easier to start a conversation about a piece and add value. Talk to your customer about different things they can do with their jewelry using a hinged bail. Here are some of our suggestions.
Change up jewelry staples like the classic pearl strand to make trendy bracelets.
Connect chains and pearls together to add interesting combinations.
Connect two pearl strands together with pops of color for an eye-catching pairing.
By having examples of these fun ways to use hinged bails within your displays will inspire your customers and can lead to additional sales. Customers are looking to create unique stacks with their jewelry. Adding the hinged bail into their collection will give them options that help them stand out.
Share Your Inspiration
Inspire your customers with all the things they can do with hinged bails and make sure to share that inspiration on social media! Tag photos of your creative uses of hinged bails using #StullerFindings and @stullerinc. Stay inspired!
Enjoy recent features within our Finding Inspiration series.
Finding Inspiration: Piece by Piece™ and Petite Pavé
Where do you keep findings in your store? Traditionally, findings are kept in the back of the store and not something you’d show to a customer. But what if findings help you tell the full story?
As the building blocks of jewelry, findings are the perfect pieces you can use to sell customization. You can show your customers how to add a personal touch with jewelry made just for them using findings. Whether you have a bench jeweler or not, we make it easy to merchandise custom jewelry using findings with our popular selling systems.
Finding Inspiration is a campaign to inspire jewelers and artisans in our industry. Every day, we are inspired by the creativity of our customers. Today, we hope to inspire YOU to leverage findings as merchandise worthy of being placed front and center in your showroom.
Piece by Piece Selling System
Piece by Piece, Stuller’s interactive settings & shanks ring builder, allows the customer to mix and match popular setting and shank styles for a hands-on custom jewelry-making experience. We’ve recently expanded Piece by Piece to include four new fancy shape carat run-ups and two new shank modules. In total, your customers can create rings using 24 shanks and 60 settings ranging in various shapes and sizes.
Display in high traffic areas where customers will instantly notice and want to interact. Placing bridal jewelry near your Piece by Piece selling system is a great way to encourage your customers to build their own engagement ring. Want to save time or don’t have a bench jeweler? We can assemble the pieces together by adding a head to your desired shank.
Pair our new magnetic charm and dangle display (61-1010) with our Petite Pavé collection to create custom displays. Incorporate personalization when creating custom pieces with initial, number, family, and symbol dangles made with 14K white, yellow, and rose gold dangles. Build your own display that fits up to 28 dangles from 48 available dangles. Petite Pavé dangles are perfect for creating a price point-friendly personalization options in your store.
Place your display near hoops, split rings, and threader chains to show easy ways customers can mix and match to create their own personalized earrings, bracelets, and necklaces. Merchandise using birthstones, letters, and symbols to create cohesive displays that appeal to your customers.
Stuller stands as your partner in customizable jewelry. Whether it’s through one of our selling systems or services, we want to make sure you have everything you need. If there is something we can do to assist, contact our customer support specialists at 800-877-7777.
We hope you have been inspired by our suggestions on how to merchandise findings and sell customization. Already have Piece by Piece and Petite Pavé in your store? Share how you use these selling systems by tagging us and using #StullerFindings on social media.
Catch up on our recent Finding Inspiration series posts:
As a jeweler, one of the most important things you can do is provide your customer with a piece that is unique and catered to their specific style. As we kick off Stuller’s March Bridal Madness, we wanted to spark your inspiration with how we have curated our findings collections to include modifications on similar styles so you can find exactly what you need for your customer. Customization is key when creating one-of-a-kind engagement rings. Giving your customer that customization factor is made so much easier when you have options.
Finding Inspiration seeks inspire the designer in every jeweler and connects the pieces that bring out the creativity in artisans and designers throughout the jewelry industry. We want to help you create unique and personalized pieces for your customer using Stuller findings. By looking at the variations within our shanks and settings, you are one step away from building your own branded line of engagement rings.
Modifications of a Simple Shank
What do we mean when talking about these modifications and variations within the findings line? Let’s begin with a simple diamond accented peg shank (SH447). There is so much you can do with this ring, such as adding a preferred setting and pairing it with the perfect band. But before we look at those finishing touches, decide if that shank is what you want.
If you like the simple and classic design of the accented shank, but are looking for a different profile or detail, there are options. The findings line carries variations of this design in rope (SH861), milgrain (SH858), knife edge (SH859), flat (SH870), and half-round (SH810). We are making it easy for jewelers to offer customization by developing product with the same geometry but slight design modifications to fit different customers’ wants and needs.
Modifications of a Simple Setting
Now that you’ve thought about what kind of shank you want to start with, consider what settings fit the design preferences of your customer. Just like the shanks, we are expanding upon our best-selling settings to include more shapes, sizes, and new design elements.
Keeping with a simple design, begin with a sculptural-inspired peg setting (28487). We have developed other settings based on this sculptural design to include a claw prong version (29228), a version with a gallery rail (2000475), a claw prong and gallery rail version (2000340), and a version with an accented gallery rail (2000365).
By mixing and matching these styles, you can not only create a personalized piece, but potentially your own branded line of engagement rings! There is so much more you can do with findings to modify similar styles and create something new. Get started at Stuller.com/Findings!
Piece by Piece™
If you’re interested in bringing your customer into the customization process, Stuller offers the perfect prototype selling system for you to integrate in your business. Piece by Piece – formerly referred to as the Magnetic Ring Builder – is Stuller’s interactive settings and shanks ring builder. Help your customer build their ring using magnetic settings and shanks that easily create the perfect match. Expansions to Piece by Piece are coming soon in April 2021 to provide even more combinations and options.
We want to be your resource and partner for all your customization needs. From providing you with the materials you need to tools that serve, you can count on us to help you make every piece something your customer will cherish.
Share Your Inspiration
We are inspired by the community of craftsmen, designers, bench jewelers, and artisans that help build the jewelry industry. Your creativity is worth sharing and we want to help. Share on social media how you have used Stuller findings to craft unique solutions and one-of-a-kind pieces for your customers. Be sure to tag us on Instagram @stullerinc and use the hashtag #stullerfindings for your change to be featured in a future edition of Finding Inspiration.