About the Author: Kristyn Shay

Kristyn Shay
Former Social Media Manager
Enthusiast of all forms of social media, but Instagram is my go-to • Avid reader of science fiction • Know more Harry Potter spells than I care to admit • Possibly the single largest contributor to Community Coffee’s annual revenue • Lover of camping, hiking and sleeping under the stars

Kristyn Shay's Posts

Shoppable Pinterst Posts Social Media Blog Header

A Step-By-Step Guide to Creating Shoppable Pinterest Posts

Expand your shoppable content to Pinterest— the latest adaptor of this new technology

Shoppable functionality has been dominating the social space. We all know it. But those highly-coveted product tags can be, well, difficult to obtain. . . Until now! In my first piece about shoppable posts, I wrote a step-by-step guide on creating shoppable content on Facebook and Instagram— two of the top three read more…

Halloween Costume Jewelry Social Media Blog Header

The Social Survey: Here are the Top 5 Halloween Costume Jewelry Accessories This Year

Learn what everyone will be wearing this year and how you can help!

It is officially the BEST time of year. The leaves are changing, Pumpkin Spice Lattes are back, flannel is acceptable work attire, and best of all, it’s less than 95 degrees at Stuller’s Lafayette, Louisiana headquarters. Ahhhh. That sweet, fleeting moment of fall where no one is talking about the bustle of read more…

Self-Purchasers on Pinterest Social Media Blog Header

How to Target Self-Purchasers on Pinterest

Don't forget about this large customer segment with overwhelming buying power

You know, we spend a whole lot of time talking about millennials. We’re constantly pondering questions like: How do we reach them? What messages do we use to target millennials? How in the world do we get them to buy more diamonds? By now, you’ve heard over and over that social media read more…

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What Mark Zuckerberg’s Bad Luck Means For Your Jewelry Business

Get the scoop on Facebook's fate just in time for Friday the 13th

It’s Friday the 13th—a day known for curses, bad omens, superstitions and… appearances before Congress? This year it is! The country — no, wait — the world is literally buzzing about the future of Facebook as CEO Mark Zuckerberg just wrapped up a two-day stint in the Congressional Hot Seat. read more…

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How to Get Love on Social Media

Platform specific tips to grow your social media community

I know what you’re thinking. With a headline about how to get love on social media, you’re probably thinking to yourself, “Wait, is Stuller about to give us dating tips?” Well, technically we could. We do often boast about our matchmaking skills, as a number of Stuller employees have met read more…

How to Adapt to Social Media Changes in 2018

Adjust your strategy as we gaze into the social future

The social media game is FAST. Updates roll out inconspicuously and all of a sudden what worked last week doesn’t anymore. So in order to keep up, businesses have to modify strategy at the drop of a hat. Well, except me.   As jewelers, you guys wear many hats. On any read more…

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An Intro to Instagram Advertising and Analytics

What to measure before you monetize

In Instagram For Beginners, a blog we produced just shy of Valentine’s Day 2017, I teased that I would dive deeper into Instagram strategy in a follow-up piece. As we approach the biggest selling season in our industry, I figure it’s about time to deliver on that promise. So, let’s read more…

Disney Villain Inspired Jewelry

Dare to be Dark with Disney Villain Inspired Jewelry

Stuller styles for those Disney evildoers you hate to love

We’re back again . . . and this time with a vengeance featuring Disney villain inspired jewelry.   There’s a chill in the air, pumpkin spice is literally everywhere, and Halloween is only days away. It’s the time of year where we celebrate all things fall and appreciate all things read more…

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A Disney Inspired Enchanted Engagement

A Stuller style for each of your favorite Disney ladies

One of my favorite things to do when I get to work each morning is to check out any new styles uploaded to Stuller.com overnight. (There really is something new almost that often.) So one morning as I sipped my coffee and ogled fresh bridal pieces, I stumbled across this read more…

Pinterest tips Blog Header

Keeping Things Pinteresting

How to make sure your Pinterest boards aren’t bored!

According to Pinterest, there are 10 billion recommendations served every day. 10 billion. That’s overwhelming. As members of the jewelry world, we know we have to maintain an active Pinterest presence to keep up. The platform lends itself well (arguably better than the rest) to our industry’s visual elements. But read more…

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