About the Author: Kristyn Shay

Kristyn Shay
Former Social Media Manager
Enthusiast of all forms of social media, but Instagram is my go-to • Avid reader of science fiction • Know more Harry Potter spells than I care to admit • Possibly the single largest contributor to Community Coffee’s annual revenue • Lover of camping, hiking and sleeping under the stars

Kristyn Shay's Posts


2020 Social Media Strategy in Three Easy Steps

Ramp up your social media efforts with this New Year’s resolution

Are you searching for a New Year’s resolution? And I don’t mean the standard options most people opt for this time of year. I’m talking about one that will help grow your business! (HINT: No gym membership required.) Do I have your attention yet? Keep reading.   Here are the facts read more…

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How to Use Facebook Insights to Inform Your Social Strategy

4 simple steps to determine what and when to post using Facebook insights

Social media plays an imperative role in almost any company’s success. However, as most are finding out, it goes beyond just posting photos of products and responding to customers online. Having an effective social media presence takes time. And time is money, am I right? So, let’s make sure we’re using social read more…

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Instagram Algorithm Decoded: How Instagram Prioritizes Content

Understanding Instagram's algorithm and how to use it to your advantage

Once upon a time, Instagram (and all other social channels, for that matter) showed you content from the accounts you followed in reverse chronological order. Those were the good old days, am I right? Wrong! Do you know how hard it was for potential customers to find you on social before read more…

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3 Summer Social Media Suggestions to Improve Your Strategy

A simple guide to turning your summer downtime into social showtime

Hello sweet, sweet summertime.   Well, if by sweet you mean slooooow, then we’re on the same page. Summertime in the jewelry industry is infamous for its seasonal slowdown. So, if your spring cleaning didn’t happen because you were buried in Mother’s Day business— it’ll happen this summer. And what read more…

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Meet Katelynne Eslick: The 2019 March Bridal Madness Champion

A quick Q&A with the grand champion of our annual bridal design competition

The 2019 March Bridal Madness Champion is Katelynne Eslick, owner and operator of Sugar Plum Jewelry Co. in Glendive, Montana   Hi Katelynne. Congrats on your well-earned title of 2019 March Bridal Madness Champion. Can you tell us a little about yourself and your store?  I grew up in a tiny Montana town. I’m read more…

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OPEN UP for a Week’s Worth of Mother’s Day Social Media Posts

Count down to May 12th with these ready-to-share social posts

We are just a few short weeks away from one of jewelry’s BIGGEST holidays— Mother’s Day! Yep, it turns out molding and shaping the humans of the future is kind of a big deal. Moms kiss all the ouchies, pack all the lunches, read all the bedtime stories, and you read more…

Blog Header Beyond the Glass Shoppable Facebook and Instagram Posts

A Step-by-Step Guide to Creating Shoppable Instagram and Facebook Posts

Use your social media to draw customers to your doors while closing a few more sales

Social media boasts prime real estate for spreading brand awareness and engaging with your customer base. And while social media works ’round the clock to connect with your audience, sometimes it’s difficult to quantify the impact. Luckily, it’s now easier than ever to create transactions on social media using shoppable Instagram read more…

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7 Valentine’s Day Social Media Posts to Power Your Marketing Efforts

Count down to February 14th with these ready-to-share social posts

Valentine’s Day is quickly approaching, and we know you are feeling the heat. You are closing deals left and right, squeezing in last minute personalization orders, and making husbands into heroes everywhere! BUT in the midst of all the madness, is your social media presence suffering? It’s okay. You can read more…

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Cool Tricks & Tools for Social Media Jewelry Photography

Apps, tools, and techniques to make your jewelry pop on social media

Raise your hand if you’re trying to succeed in the social space with nothing but a smartphone. 🙋‍♀️ If your hand went up, this blog post is for you! Welcome to Social Media Jewelry Photography— a quick guide to using your smartphone (and a few cool tools) to capture stunning read more…

Vow to Keep These 3 Important Social Media Resolutions in 2019

Ramp up your social media efforts by pledging to improve in these three areas

We know, we know– this is your busiest time of year. You don’t even have time for a full eight hours of sleep, much less the opportunity to read a blog post about improving your social media strategy in the new year . . . PRO TIP: Bookmark this post read more…

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