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Seasonal Spruce Up: Packaging and Displays Help To Set The Stage

The holiday selling season is kicking off! With the beginning of a new season, it’s always a good idea to examine your business and think about what could use a fresh look. Every little detail contributes to your customers’ overall shopping experience, and you want to leave them with a good impression. Have you given a thought to your packaging and displays?

Having the most on-trend pieces and providing custom styles is only the beginning to holiday success. Don’t forget about the finishing touches that add a little something extra. Let’s dive into three types of products you can use to spruce up your customers’ shopping experience ahead of the holidays.

Put the Focus on What’s Trending

Are you showcasing the hottest trends with displays that show off their style effectively? We have a few new additions just in time for the holidays that will highlight your on-trend earrings, necklaces, and rings perfect for stacking.

Imagine your customer comes in wanting to build their perfect ear stack. The Magnetic Ear Stack Element (61-9915:100020:T) is the display for the job. Showcase your most on-trend studs and hoops by mixing and matching up to eight pieces, and then allow your customers to have fun moving pieces around until they create the stack they love! This display is available in black, moon glow, or palladium.

The Brushed Leatherette Necklace/Pendant Stand (61-9893:100001:T) displays your most popular pieces for on-trend necklace layering. Available in black, moon glow, or palladium, this new display provides 10 slits to hold both chain and necklaces with pendants.

The Velvet Continuous Ring Tray with Kickstand (61-9994:300001:T) features a soft and smooth fabric — available in gray or pink — that stands out in your cases. It is the perfect complement for stylish rings you merchandise together to demonstrate stackable rings your customers simply must have.

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Shop our entire assortment of display components.

Package the Present Perfectly

Whether a gift or self-purchase, nothing complements the perfect piece quite like packaging that is either sleek and stylish or provides a pop of color. From boxes to pouches, explore our variety of new and bestselling packaging options.

Our new Luxe Leatherette Pouch with Pendant Pad (61-0099:100003:T) is a stylish way to keep chains and necklaces with pendants safe — even while travelling! Coming in two different sizes, choose between black, ivory, navy, and paradiso colors. Your customers will want to hang onto this chic pouch long after the purchase has been made!

The ring box within our Eva Collection (61-0007:600000:T) features matching soft-suede material on both the interior and exterior. This modern option is perfect for those holiday proposals and comes in black, blue, burgundy, dove gray, gray, green, ivory, pink, lavender, and sea glass.

For a more traditional design, the velvet ring box in our Madison Collection (61-0059:300000:T) provides a classic, yet elevated option. Choose between navy, olive, rust, silver, and teal color options — each shines in that iconic Instagram ring photo.

61-0099:100003:T 61-0007:600000:T 61-0059:300000:T
Shop our entire assortment of packaging components.

Wrap It All Up

With the piece ready to go out the door, don’t forget the finishing touch: gift wrap. Totes, tissues, and wrapping paper are a great way to send your brand off with your customer as well as provide an additional service for a memorable experience. We are confident that this added touch will go a long way with your customers.

Our new Shimmer Paper Tote (61-0096:100001:T) can fit with any brand during any season. This elevated and sophisticated tote gives a sense of luxury. With multiple sizes available in black, blue, and ivory, you can make every purchase feel like a special occasion.

Pair any neutral colored tote with a pop of color using sheets of tissue, such as our new Hunter Green Tissue (61-9920:100000:T). Its rich color and high quality will add the slightest touch of holiday spirit with class.

Finally, if you are looking for seasonal touches for this festive time of year, look no further than our Glistening Pine Gift Wrap (61-0577:100000:T). The holiday-themed pattern will fill your customers with the joy of the season, and they will be grateful for one less gift to wrap!

61-0096:100001:T 61-9920:100000:T 61-0577:100000:T
Shop our entire assortment of gift-wrapping solutions.

Stock Up Now

Many of these new and popular packaging, display, and gift-wrapping solutions are currently in-stock. Receive everything you need to be successful this holiday season with rapid delivery and the highest quality customer service. Shop in-stock products today at Stuller.com or call 800-877-7777.




National Watch Day June 19th

National Watch Day Stuller

Since the rise of smart watches and smartphones, more people are wearing watches than ever! Stuller’s selection of watch bands can help bring watches back into style for you and your customers. Offer your clients multiple band options, replacement batteries, and even watch repair services in your store. Stuller also wants to help you add to your selection by offering 10% off all watch bands from June 18th – June 20th!

A Watch Band for Any Occasion

Stuller is happy to be able to offer you a wide variety of watch bands. With over 1,200 style possibilities based on sizing, materials, and colors, we’re confident that you’ll be able to create any styles your buyer wants. We offer watch bands in six different categories: exotic leather, genuine leather, metal, NATO®, performance, and smart watch bands.

The Brown Leather Saddle Padded Watch Band (11302181) is a leather option created with a water-resistant lining, steel nickel-free buckles, and reinforced lug and buckle end. Perfect for an everyday watch band as well as a modern twist on a timeless leather band.

We also offer bands that are compatible with multiple variations of smart watches. These options allow for complete customization of your favorite smart watch for whatever event or trade you may use it in. This band is the Stainless Metal Mesh Smart Watch Band (59-0143). We also offer smart watch bands in multiple different colors and materials like silicone and leather. 

Finally, I want to show off one of Stuller’s metal band options. Here we have the Stainless Multi-End Piece Link Band (59-0111); however, your client can customize it by choosing between various types of metals. With the adjustable links, you can also determine how fitted the band will be on your client. These classic bands are perfect for everyday wear as well as taking them out for special occasions. With multiple different metal options to choose from, you can pair it with anything.  

Learn About Watch Repairs

With the purchase of watch bands, Stuller also offers Renata and Energizer watch batteries and watch repair kits that you can purchase simultaneously. Ensure that you are always ready to help your client with any problem they may have with their products, whether they require a new battery or need adjustments for their watch. Not confident in your watch repair skills? We have you covered with our Watch Repair Educational books to help answer any questions you may have and assist you in repairing your client’s pieces. Stuller wants you to feel prepared when offering these services and products to your customers. 

Let us help you to grow your business by offering new products and services to your customers. And don’t forget about the 10% sale on all watch bands this weekend and shop the selection now! Make sure that your customers, as well as yourself, get to celebrate this holiday in a timely fashion. 

Words by Julianne Llewellyn, Staff Writer




New Packaging and Displays Leave A Lasting Impression

For jewelry professionals, one of the biggest challenges is standing out from the competition. Most places have numerous different stores and sellers, so the obvious first step is to find ways to stand out. Two things that could make an immediate impact are the in-store experience and brand recognition. Stuller’s Packaging and Display team is always looking for the latest eye-catching designs to draw customers in. They have also perfected the packaging process to make sure your customers leave with a smile and remember you for years (and possibly generations) to come.

Shop The Brochure Now

Packaging and Displays 2021-2022 brochure started shipping earlier this month and features all of the latest in-case displays as well as boxes, bags, wrapping paper, and more.

It also details the personalization options to put your logo on bags and inboxes with our custom imprinting service. After more than 50 years in business, Stuller has transformed the way jewelry professionals grow their businesses. Packaging and Display selection literally helps you put a ‘bow on top’.

CLICK HERE to see the digital version of the brochure on Stuller.com.

Stunning In-Store Displays

As a product manager with Stuller’s Packaging and Display team, I’m in constant contact with vendors and customers around the world to offer useful packaging and display options. In the first video of our Facebook Learning Series, seen below, we talk about the different ways your in-store case can be arranged to highlight your inventory. Our Case by Case® selection will help you create displays that are unique to you and your own story. Her tips will also help with giving customers the most options and allowing you to make additional sales. Shop Displays now on Stuller.com.



Using Props To Make Product Pop

Sales of bridal, men’s bands, and day-of jewelry have been high as the world opens up post-COVID. At Stuller, we’ve been celebrating the Year of the Wedding since January and that excitement can extend to your store. Using simple props from your local craft store or common items you already have in your store can make all the difference. In video two of our Facebook Learning Series, we show you how to use simple flower bouquets to help wedding jewelry stand out. This is also the perfect way to group related products for a single event such as an upcoming wedding.



Don’t Forget The Extras

When you sell an engagement ring or wedding bands, it’s important to send your customer off with everything they need to store, transport, and care for their jewelry. Stuller has you covered. From ring cleaner to travel pouches and boxes, these gifts could even be a perfect wedding party gift. Shop accessories now on Stuller.com.

SHOP NOW SHOP NOW

Don’t miss our next Facebook Learning Series. Like the Stuller page on Facebook now.




Elevate Your Bridal Packaging This Wedding Season

packaging and displays brochure

When helping a customer create the perfect engagement moment, choosing the ring is just the beginning. Help them remember you forever with the perfect packaging as the finishing touch. 

As the wedding industry comes back to life post-pandemic, you will want to be prepared. Offering the perfect packaging for your customers keeps your brand top of mind and provides a complete solution for their engagement ring purchase. The newly released Packaging and Displays 2021-2022 brochure is your resource for taking your packaging efforts to the next level and giving a bride that extra special something. 

View the new Packaging and Displays 2021-2022 brochure today!

Merchandised Collections 

Forming a cohesive brand for your jewelry business does not have to be stressful or overwhelming. It can be as simple as coordinating your packaging to reflect your logo and colors. Providing a variety will guarantee that you will stand out against your competition. 

If you browse through the pages of Packaging and Displays 2021-2022, you will notice that we have merchandised our new and existing collections together. We did this to show how different collections can be combined in a cohesive manner and make your brand pop. For example, when you start with our new Walnut Wood Collection, pairing it with the dark green offerings in our popular Eva Collection will create an elevated packaging ensemble for your customers to choose from. 

New collections that are joining our bestselling favorites include: 

Walnut Wood Collection Parker Collection
LED Collection Madison Collection

One to Give, One to Keep 

Ring boxes are packaging pieces that are long treasured and help keep a bride’s most precious possession safe forever. But, standard ring boxes are sometimes hard to hide in a pocket before a surprise proposal. 

Our solution is our mini-engagement ring box (61-1120). This low-profile box is an easy upsell and easily fits into any pocket until the big moment. Available in an array of standard neutral color options, mini-engagement ring boxes fit perfectly with any of our packaging collections to support your brand. 

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Build Your Brand 

Do not pass up the opportunity to make sure your customers walk away with a physical reminder of you. Stuller’s Custom Imprinting Service makes your brand a part of their story.

Use hot foil stamping or digital imprinting to customize your packaging options by adding your logo. Choose the color, placement, and quantity of the items at an accessible price point well-worth the investment. To see what imprinting options are available with each collection, look for the hot foil stamping and digital imprinting icons in both the brochure and on Stuller.com. 

custom imprinted packaging

The Perfect Takeaway 

Ring boxes and jewelry packaging are not the only upsell options you will find in Packaging and Displays 2021-2022. Pouches, travel cases, jewelry clutches, and jewelry cleaner make for excellent gifts for bridesmaids and mother of the bride. Each of these pieces also comes with additional opportunities to incorporate your logo and branding so your business continues to stay top of mind. 

By incorporating these options with the various collections provided in Packaging and Displays 2021-2022, you will provide your customers with a comprehensive and holistic shopping experience as they make the journey from “Will you?” to “I do!”