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Heather Fontenot

diamond grading report
Diamonds & Gemstones
Heather Fontenot

The Essentials of Diamonds With Grading Reports

What is the most valuable asset in the jewelry industry? I’ll give you a hint. It doesn’t sparkle and it can’t even be bought. The answer is trust and reliability. Given today’s competitive retail landscape, this is paramount for jewelers looking to build lasting relationships with customers. 

 

As purveyors and sellers of precious stones and beautiful jewelry that can carry a lot of significance, offering products that come with a guarantee of quality is a necessity. One of the most effective ways to do this is by selling diamonds with a grading report. 

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4Cs of diamond color
Diamonds & Gemstones
Heather Fontenot

What You Need to Know About Diamond Color

In the mesmerizing world of diamonds, every subtle nuance plays a crucial role in their beauty and value. Among these factors, which we call the 4Cs of Diamonds, color holds a special significance in determining the value of these popular gemstones. It’s vital to have a basic understanding of diamond color when selling to your customers as this attaches greater personal value to the sale.

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Diamonds & Gemstones
Heather Fontenot

Sell With a Story: Gemstone Care and Jewelry Maintenance

Jewelry is more than a simple fashion statement. These are pieces with cherished emotional value. Whether it’s a simple everyday style or a prized heirloom, jewelry matters to us. Proper care and cleaning of the gemstones they hold is essential to maintain their beauty and longevity. However, it is important to know which methods are safe for the specific gemstone in each piece so that you don’t risk damage.

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lucky gemstones
Sell With A Story
Heather Fontenot

Sell With a Story: Lucky Gemstones

Are your customers feeling the luck of the Irish? As St. Patrick’s Day gets ever closer, let’s get in the spirit by talking about the special meanings behind gemstones that gives them a little luck. Throughout history, gemstones have always carried significance to the wearer. Some are believed to provide protection while others inspire lasting love. Many believe birthstones and zodiac gemstones bring luck, confidence, power, and prosperity to the wearer.

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color of the year viva magenta gemstones
Diamonds & Gemstones
Heather Fontenot

Introducing the 2023 Color of the Year: Viva Magenta

As we know, entering a new year welcomes endless possibilities — a fresh start, exciting opportunities, and the courage to boldly reinvent our mindsets and environment. What better way to celebrate than with the latest announcement from the Pantone® Color Institute on the 2023 Color of the Year?

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SWAS Black Rose Cut Diamonds
Diamonds & Gemstones
Heather Fontenot

Sell With a Story: Black Rose-Cut Diamonds

Black diamonds are back in fashion. So are rose-cut stones. And when you put them together, you have a distinctive combination that lends itself to custom designs. Black rose-cut diamonds offer customers a look that stands out from the

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Diamonds & Gemstones
Heather Fontenot

Specialty Diamonds for Fashionistas

Amplify sophistication with chic, trendy specialty diamonds, the new darling of fashionistas and organic connoisseurs. Do these two groups agree on anything? Definitely — on

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