About the Author: Emily Graffagnino

Emily Graffagnino
Senior Director of Fine Jewelry
I've been with Stuller since 2010 • Spending time in my rose beds makes me happy • I sing Don Williams songs too often and probably too loud • Every gift needs a bow • When in doubt, channel your inner Gene Kranz. "Work the problem, expect to succeed."

Emily Graffagnino's Posts

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upsell with watchbands repair blog header

Upsell With Watchbands to Bolster Your Bottom Line

Excite your customers with a new-looking watch at a 3x markup

This winter is shaping up to be pretty historic, with most of the country buried under heaps of snow and icy winds. But is your business suffering from the cold weather blues, too? If you are experiencing a slump in sales, don’t worry—we’ve got you covered. Your watch repair business may bring read more…

Merchandising Monday P&D

8 Ways to Spruce Up Your Window Displays

Give your windows the attention they deserve on this Merchandising Monday

You’re busy. We understand. And while you don’t have time to worry about everything, some details require your full attention. How you present yourself and your brand is one of the first things customers notice about your store. Your window displays give you an opportunity to make a great first read more…

The Poll Results Are In!

Visual merchandising tips for the holidays

You asked for it Our latest blog poll asked what you’d like to read about next and the results are in. Visual merchandising speaks to your customers without using words. It starts with capturing your customers’ senses from the moment they enter your store. When done right, it can be read more…

Why You Should Carry Jewelry Care Products

Tips from Stuller's Senior Visual Merchandising and Packaging Product Manager

As a senior product manager here at Stuller and a life-long lover of jewelry, I get lots of questions about cleaning and jewelry care products. One question that arises from jewelers most often: why should I carry a line of jewelry care products? Well, offering a jewelry care line is read more…

Roses are red…then gold

Offer your customers something that’s always in bloom

Ever since I could remember, I’ve loved gardening. Being outside on spring days, having my hands in dirt, and growing things have made me so happy. My grandparents grew figs, pecans, cucumbers, and tomatoes. Some of my fondest memories come from walking around their yard early in the morning and filling up read more…

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