About the Author: Elizabeth Raffel

Elizabeth Raffel
Senior Copywriter, Marketing
I've been with Stuller since 2013 • Primarily read books on physics and other sciences • Was blown away by 'Breaking Bad' • I believe no woman can have too many boots or too much jewelry • Been writing professionally longer than I care to admit • Studied tailoring after college.

Elizabeth Raffel's Posts

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Moodlifting-Header

Elevate your mood with these jewelry trends

This year, life has thrown a wrench in our paths, and most of us have had our share of fears and anxieties nibbling away at our days. We try to stay positive, but this can prove challenging. How can we feel better and happier? Look no further than your fingers, read more…

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Lab-Grown Diamonds: Let’s be completely clear, Part 1

Transparency is key in maintaining integrity in the industry

As Lab-Grown Diamond (LGD) sales continue to grow with no end in sight, complete transparency — for you and us — has never been more important. None of us want to damage trust by selling a LGD as a Natural Diamond or a natural as a Lab-Grown diamond. LGDs are read more…

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Heidi Lowe’s Unexpected Good Fortune

Focusing on business and education during COVID-19

We feature Heidi Lowe in the new ftb on education, which is out now. During her 30 years as a jeweler in Rehoboth, Delaware, she has divided her time among custom jewelry for her clients, creating her own designs, and teaching jewelry classes both at her studio and universities. With read more…

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Doug Meadows Goes the Distance

The Atlanta store owner shares his story of training jewelers in Zambia

In late February 2019, Doug Meadows left the comfort of his Atlanta store far behind and traveled to Lusaka, Zambia. He’s there to teach a class of eager pupils, a group of young women ranging in age from 18 to 30. This was no ordinary class and not just because read more…

FTB-Education-2020-Blog-Dianna-Rae

Dianna Rae’s Creative Haven

Using educational experiences to build meaningful customer relationships

In 2014, Dianna Rae opened Dianna Rae Jewelry in Lafayette, Louisiana, and it soon became the city’s custom design mecca. Its custom made interior is an airy, light-filled space that exudes her welcoming presence. And the cases feature stunning custom designs by Dianna and the store’s other two designers. Custom Creation  read more…

Beyond the Glass Feature: Dana’s Goldsmithing

How Canadian jeweler Dana Smith rediscovered her passion after more than 25 years of business

Dana Smith of Dana’s Goldsmithing had a successful business and committed customers. Yet leading up to 2018, she faced a creative and business crisis that led her to reimagine her store. Why? Let’s take a look at her reasoning.   Realizing Her Vision Dana sat down to identify the core reasons read more…

Sell With a Story: Blue Zircon Gemstones

Learn more about Blue Zircon, one of December’s three blue birthstones

Blue Zircon combines a gorgeous teal color with fiery brilliance akin to diamonds. In fact, for centuries, people confused colorless zircon with diamond. Shop Blue Zircon gemstones on Stuller.com Deceptive Appearances However, diamonds aren’t the only thing zircon gets confused with. Many consumers think zircon is the same gemstone as read more…

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Sell With a Story: Citrine Gemstones

See what Elizabeth has to say about November's beautiful birthstone

Affordable and fashionable, Citrine’s warm yellow shades captivate the viewer. The color reminds us of aspen trees in the fall — a vivid orange-yellow so intense it takes your breath away. This is the brilliant, energizing shade of Citrine we love, as do many other fans of this mesmerizing gemstone. read more…

Sell With a Story: Pink Tourmaline Gemstones

The inspirational and aspirational qualities of October's birthstone

Make no mistake. Pink Tourmaline gemstones are honored to be October’s birthstone. But in all her beauty, grace, and style, she has far greater ambitions. No, she doesn’t want to rule the world. She does want to find her way into every woman’s jewelry chest. And her savvy plan begins read more…

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