Peek Inside the 2020-2021 Packaging & Displays Catalog

A great way to keep your customers engaged long after they’ve left the sales floor is through your packaging.  Make sure your packaging is a reflection of your brand and your store’s personality and has your name on it.

Luckily, Packaging and Displays 2020–2021 has you covered! With new styles in complementary colors and finishes, this release makes it easier than ever for you to build your brand, seal a lasting first impression, and enhance the beauty of your jewelry.


In this newest installment, we began the catalog with our custom imprinting section. This helps you keep your brand top of mind through different processes including hot foil stamping and digital imprinting.  As you browse the section, look for the icons below to indicate those processes.

Packaging-and-Displays-Catalog-2020-Hot-Stamping-Badge-Logo Packaging-and-Displays-Catalog-2020-Digital-Imprinting-Badge-Logo
Foil Stamping Icon Digital Imprinting Icon

For more on our custom imprinting services, check out our services page on  You can also watch the video below.

That’s not all you can expect to find in our new catalog.  We’ve highlighted our new products within the book with “New” badges.  The badge will be an easy indicator to look for new products as well as new colors/styles within existing collections.

Don’t have a logo or brand? Let us help you make one by using example templates. Check out our Custom Imprinting page for details.

Build your brand by using the provided logo templates.  Plus, we’ve made Case by Case® its own section.  The customized, made-to-order display program allows you to put together your own display combinations that inspire sales.


There is no better option than a gold-trimmed rose to promise someone a love that endures.  In our new catalog, you’ll find an array of new 24-karat gold-trimmed roses along with beauties that colorfully represent each birth month. 


Plus, enter to win our catalog contest!

This year has been challenging, but now is the time to create a vision for building your business back up.

Through the end of July, use your old Stuller packaging and displays catalog to create a vision board that represents what you want for your business for the rest of 2020. Once you submit a photo or video of your board to our Facebook or Instagram, you’ll be entered for a chance to win a $250 Stuller account credit. You can view the contest details and rules here.   

We wish you great success with Packaging and Displays 2020–2021!

How do you plan on utilizing our new Packaging and Displays catalog? Let us know in the comments below!

Stuller Connect: What to expect from our Virtual Event

For the entire month of June, Stuller is bringing the trade show environment to you!  Stuller Connect is a virtual event that will offer new product launches, event specials, deals, giveaways, educational opportunities, and so much more.  Best of all, it’ll all be easily available and accessible on throughout June. 

Here’s a peek into what you can expect:

Modern Brilliance®

This collection features a variety of both essential fashion and on-trend styles set exclusively with Lab-Grown Diamonds.  Modern Brilliance now has even more–with recently added bridal and jewelry styles your customers are sure to love.
Modern Brilliance Lab-Grown Jewelry Blog Social Share

Expanded Options for Findings

Our assortment of findings is available in more sizes, shapes, and qualities than ever.  For an added benefit, take advantage of Digital Goldsmith™ to offer simple, quick setting and shank configurations.  Pair with our best selling Magnetic Ring Builder to quickly match settings and shanks. 
Click the video below to learn more.

Stuller Diamonds®

Stuller continues to provide the ultimate in diamond confidence, quality, and selection.  During Stuller Connect, discover unique diamonds for your designs, including specialty colors, salt and pepper stones, and more.

Stuller Gemstones™

Each stone has a unique story.  Through our newest assortment of Earth to Market™ gemstones, discover with the country of origin details you can pass on to your customer.  
Plus, our Notable Gems™ assortment is expanding. Check out our newest additions during Stuller Connect.
You can learn more about our Notable Gems assortment through our Sell with a Story series.



Looking to elevate your custom offering by adding or upgrading software?  Take advantage of up to 20% discounts on CounterSketch and MatrixGold. Plus, you’ll receive discounts on educational items with purchase.  


Stuller Exclusive Tools 

Looking to add or replace items in your shop?  Check out our selection of tools items only available through Stuller, including Diamond Sellers and the new Gemax Microscope.

New Packaging and Displays

Now is the perfect time to refresh your cases or consider new ring boxes and totes.   Our new offering of packaging and displays are sure to inspire.  
Take a look at the video below to see how Stuller’s Custom Imprinting Services works to ensure you leave a lasting impression. 

Event Specials

Stuller Connect will offer show specials in every product category.  Take advantage for steals on selling systems, laser welders, and Charles & Colvard® Moissanite.  Limited quantities are available, so act fast! 


Learning and Lagniappe

Ask live questions and learn something new in our virtual learning series all month on our Facebook Page.  Topics range from bridal photography to driving web traffic.

Also check out our Video Center as our bench experts show you how our tools work and how they can benefit you.

Virtual Appointments

Starting June 1, you can sign up to schedule a virtual session on a variety of topics, from jewelry and tools to software and services.  Simply fill out the form on and a Stuller expert will contact you to schedule.

…and much more!

Each week, Stuller Connect will add fresh content that benefits you. Keep an eye out on and our social media pages all month for new featured items and giveaways we’ll be offering. 

What are you hoping to find during Stuller Connect? Let us know in the comments below!


Earth Day 2020 and Stuller’s Commitment to Sustainability

As Stuller celebrates 50 years in the industry, another huge milestone is being celebrated: Earth Day, created 50 years ago today. Since that day in 1970, nearly 200 countries have joined the continuing effort to protect the environment through education and grassroots activism.   

Take a look at the first ever Earth Day celebrations:

Today marks the perfect time to look back on our history and the numerous milestones we’ve achieved. Among them, we’re proud to have earned the Responsible Jewellery Council (RJC) Certification in 2019. 

Responsible Jewelry Council Member Logo

RJC certifies fine jewelry manufacturers for responsible ethical, social, and environmental practices throughout all operations. And just like other RJC members, Stuller commits to implementing continuous improvement processes to increase performance and achieve higher standards.

Read more about our RJC certification.


We are also proud to use 100% recycled materials in our manufacturing processes and are certified by SCS Global Services. According to the SCS website, “SCS is accredited to conduct RJC Code of Practices and Chain-of-Custody verification assessments.”   

SCS Recycled ContentSCS certification ensures recycled metals are used while conflict metals and other questionable materials are avoided. Stuller is honored to be a user and supplier of certified 100% recycled fine gold, fine silver, palladium, and platinum. Learn more about RJC, SCS, and Stuller’s commitment to ethical sourcing and fair trade practices.

Read more about Stuller’s efforts to be a certified recycled metals source.


At Stuller, we are committed to ethical sourcing and environmental sustainability in all aspects of our operations. Aside from using and offering recycled metals, we adhere to strict guidelines when it comes to sourcing diamonds and gemstones.  Gemstone Experience on Social Share

Stuller uses several practices to ensure the integrity of the gemstones we purchase, and we believe in creating an open dialogue about gemstone sourcing to be as transparent and trustworthy as possible. We work with trusted partners, visit our suppliers and cutters overseas to ensure proper procedures are being followed, and transparently disclose any treatment our stones have undergone.

When it comes to Stuller Diamonds™, we commit to upholding the highest ethical standards in the diamond industry through our membership with the Diamond Manufacturers and Importers Association of America (DMIA). SWAS Diamond History Social Share

We are committed to selling conflict-free, ethically sourced diamonds, and all rough and polished natural mined diamonds sold by Stuller comply with the Kimberly Process.

Learn more about our diamond and gemstone sourcing here.


Our efforts go beyond the jewelry industry. We are also environmentally conscious throughout all of our facilities. Check out the video below to learn more about how we do our part within Stuller’s headquarters.

Since 1970, Stuller has worked hard to advance the jewelry industry by keeping sight of our main focus: jewelers. As we look to the next 50 years, and another 50 years of celebrating Earth Day, we will continue to look for ways to offer an even deeper impact to sustainability and environmental consciousness. 

How do you plan on celebrating Earth Day this year? Let us know in the comments below!

Introducing Classic Blue: Pantone® 2020 Color of the Year

Classic Blue: 2020 Color of the Year

Last week, the color aficionados at the Pantone® Color Institute announced Classic Blue — a timeless, enduring hue — as the 2020 Color of the Year. This tranquil shade is suggestive of our desire for a dependable and stable foundation as we cross into an exciting new decade.

As a naturally restful color, Classic Blue brings a sense of peace and tranquility, soothing the body, mind, and spirit. Its reflective blue tone fosters resilience and boosts concentration and clarity in the viewer. Going into 2020, could there be a better shade?

As technology continues to dominate our world, it’s easy to see why we seek a reprieve from it all. We gravitate toward colors that offer comfort, protection, and honesty — all qualities Classic Blue provides.

Classic in Application

Classic Blue is a self-assured blue hue — simple yet elegant. The shade complements color mixes throughout the spectrum yet, at the same time, makes a strong statement on its own. Classic Blue takes on distinct appearances when applied to different materials, finishes, and textures, from shimmering metallics, lustrous sheens, and high-tech materials to handcrafted mixes and more fragile fabrics.

Blue Knows No Bounds

Because of its tradition and elegance, Classic Blue pairs well with many shades throughout the color spectrum. Pair with warm, peachy gemstones for a calming effect. Incorporate sparkle and shimmer for added sophistication. Add a hint of neon or even Living Coral, the 2019 Color of the Year, into your color palette for added enchantment.


Complementary Classic Blue Gems

Blue Sapphire

Blue Sapphire gemstones set the standard by which other blue stones are measured. As one of the “big three” precious stones, Sapphire’s breathtaking blues have captured our imagination and inspired designs. Within blue, there are many variations from lighter to darker shades, and some with a hint of grey.

Ancient lore tells us that blue sapphire brought spiritual enlightenment, inner peace, wisdom, insight, and the discernment to choose what’s right. It is September’s birthstone and celebrates the 45th wedding anniversary. For more about Sapphires, check out our Sell with a Story post.

Chatham Gemstones with Pantone Blue Sapphire


Mysterious and beautiful, this violet-blue stone is strongly pleochroic. When the dark blue side faces up, Iolite resembles Sapphire, offering customers a less costly substitute for September’s birthstone and other jewelry. Iolite enhances intuition and mental clarity while stimulating creativity and curiosity. Learn more about Iolite here.


Discovered in Tanzania in 1967, some shade variations of Tanzanite closely resemble Cornflower-Blue Sapphire. The stone is said to raise consciousness, awaken our hearts, elevate moods, and guide its wearer toward their true calling in life. The gem sways in color and is most commonly brilliant blue with a purple tinge, though it ranges from indigo to violet to lilac to periwinkle. Find more about famous tanzanite here.

2018 color of the year tanzanite gemstones

Contrast Classic Blue with These Colors

Mozambique Garnet

A warm red hue plays politely with Classic Blue as a reflection of tastes and colors of SWAS Garnet Gemstones Group Shotnature. Consider Mozambique Garnet, thought to cure depression, encourage good dreams, and promote love.



Amethyst Uses and Benefits GemstonesFor a more untraditional and unexpected pairing with Pantone’s Classic Blue, utilize Amethyst’s rich purple shade. Amethyst is equally gorgeous in white, yellow, or rose gold, symbolizing royalty, passion, and dreaminess.


What are your thoughts on the new and intriguing 2020 color of the year? Let us know in the comments below! And if you’d like to share your stunning jewelry featuring Blue Sapphire, Iolite, or Tanzanite, tag us on FacebookInstagramPinterest using #HowIStuller!

Video to Social Media Strategy Blog Header

Social Trends: Using Video in Your Social Media Strategy

Haven’t you heard? Social media is one of the best ways to spread the word about your business. Did you know adding video to your social media strategy is an easy and effective way to push your advertising a step further? Videos are THE social media staple right now. They can draw more traffic to your store and ultimately, more sales.

Video in Your Social Media Strategy Laptop

Here are a few stats and easy tips on how to weave top-notch video in your social media strategy.


Globally, YouTube is consumers’ leading source of video content at 83%, BUT Facebook is not far behind at 67% (HubSpot)

More than half of our population watches videos online every day. So, it makes sense that YouTube is the go-to for video viewing.

How to Increase Video Engagement

If you want more people to watch your videos, increasing engagement is pivotal. Likes and comments will help your videos rank higher in a YouTube search. Social media groups are a great way to get likes, comments, and shares. You’ll also receive more exposure and thus, a higher rank on a YouTube and Google search, by posting to multiple social media platforms like LinkedIn and Facebook.

How to Attract Viewership

To increase the number of views your videos attract, create relevant video titles with important keywords featuring trending topics.  Find more YouTube SEO tips here.


Speaking of Facebook, 8 billion average daily views and 100 million hours of video are watched every day on the platform (Sprout Social) 

According to Facebook, more than 3.5 billion live broadcasts have been created since their launch three years ago. That’s huge!

Go Live on Facebook

Live video has exploded on Facebook. It has proven to be effective— generating nearly six times more interactions than regular Facebook videos.

Promote Your Facebook Live Events

While live videos unfold in the moment, promoting your broadcast beforehand is a simple way to get more customers watching. Post the date, time, and what to expect during your live video many days in advance. This will help build anticipation and inform your followers when to tune in.

Plan Ahead for Facebook Live Broadcasts

What exactly should you broadcast live on Facebook?

  • Preview an in-store event to boost attendance.
  • Demonstrate bench techniques for a behind-the-scenes look at your workshop.
  • Showcase new arrivals or holiday specials ahead of a busy season.
  • Discuss jewelry trends.
  • Offer a Q&A where customers can submit jewelry related questions.

The possibilities are endless! You’ll not only offer a unique glimpse into your store, but you’re also encouraging customer engagement. Learn more about leveraging Facebook Live here.


Consumers are 64% more likely to make a purchase after watching branded social videos  (

The key here is to reel in your viewers and keep them hooked.

How to Make Engaging Videos

Did you know 45% of people who watch the first three seconds of a video will continue for at least 30 more seconds? So, it’s extremely important to hook viewers from the start with something that piques their interest or catches them off guard.

  • Show your audience how you create a piece of jewelry.
  • Create a testimonial that encourages your customers’ purchasing decisions.
  • Ask your top customers to share their experience in your store.

All of these allow you to create engaging video in your social media strategy while keeping your audience entertained.

How to Lead Your Audience to Your Website

Hopefully, your viewer has stayed through the end of the video, where a clear Call to Action (CTA) will urge them to act. Make sure your CTA is straightforward: tell your audience what you want them to do, like “shop” or “order.” It’s also important to create a reason for the action. For example, give a motivating incentive like saving money, being on top of trends, or supporting a local business. Find more tips on creating an impactful video in your social media strategy here.


Instagram Advertising iPad social media

Keeping these tactics in mind, you’ll soon be the talk of the town with impactful video in your social media strategy.