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Sell With a Story: Moissanite

From the Stars: The History of Moissanite

In 1893, French chemist Henri Moissan was examining rock samples in Canyon Diablo, Arizona. Peering inside a meteor crater, he came across a bevy of sparkling stones and mistakenly identified them as diamonds.

They weren’t.

These crystals were silicon carbide — aka, Moissanite. And Moissan actually wasn’t the first person to encounter Moissanite.

Enter: Edward Acheson

American chemist Edward G. Acheson successfully created silicon carbide in a lab in 1891. He pioneered the Acheson process, a process used to create silicon carbide. Similarly to Henri Moissan, Acheson also had a slight blunder: he was attempting to synthesize diamonds but instead created blue crystals of silicon carbide.

It wouldn’t be until 1904 that Acheson and Moissan would realize they were looking at the same mineral.

And although Acheson was first to the silicon carbide punch, Moissanite was named in honor of Henri Moissan.

Moissanite Fine Jewelry Trends Rose Cut Gemstones

Why Choose Lab-Created Moissanite?

In its natural form, Moissanite remains exceptionally rare, coming only from meteorites that strike Earth’s upper mantle. In fact, after Moissan’s discovery, no natural Moissanite was found until 1958 — this time in Wyoming. It’s because of this rarity in nature that humans decided to grow them in a lab, making Moissanite available for everyone — for both industrial uses and for jewelry purposes.

When used in jewelry, lab-created Moissanite has unmatched brilliance that sparkles from across the room. Its attractive price point adds to its dazzling impact, making any jewelry dream a reality.

Here are a few reasons to choose lab-created Moissanite for your engagement ring, body jewelry, or fine fashion jewelry:

  • Lab-created Moissanite is affordable
    • Because scientists have perfected the growing process, lab-created Moissanite is incredibly affordable. Carat for carat, your customers can get a larger Moissanite at a significantly lower price than a diamond of the same size. For couples with a limited budget, this lets them get the center stone they want with no sacrifice on size, clarity, cut, or color.
  • Lab-created Moissanite lasts a lifetime
    • It’s a 9.25 on the Mohs Scale, which means Moissanite has a high tolerance to being scratched. It’s harder than even sapphire and ruby, which rank at 9. Moissanite is also exceptionally durable — or, in geological terminology, tough. This refers to the fact Moissanite doesn’t chip, break, or fracture easily.
  • Lab-created Moissanite has some serious sparkle — more than even diamonds!
    • With its double refraction and radiant rainbow fire, this lively, durable gem offers each customer the exciting opportunity to wear sparks of rainbow fire in earrings, rings, body chains, anklets, and more.
  • Nothing gets wasted in the growing process
    • Non-gem-quality Moissanite is used in computer chips and motherboards.

Why Choose Stuller for Lab-Created Moissanite?

When you buy lab-created Moissanite from Stuller, you get a variety of benefits. Here are five reasons why Stuller is your go-to supplier for any Moissanite need:

NEW: 5 fancy color options

In Stuller Lab-Created Moissanite™, you have five affordable, vibrant color options:

  • Fancy green
  • Fancy blue
  • Fancy yellow
  • Fancy brown
  • Black

Our colored lab-created Moissanite is never coated. The color you see is the color they were grown to be.

In-stock and ready to ship

With our inventory of over one million gemstones held on-site and ready to ship, you can choose a stone on our site today and have it in your hand tomorrow.

Sizes range from 1mm to 12.5mm

If you need a larger size, special cut, or anything else, our Special Order Services team is always ready to find it for you. With more than 10,000 gemstones procured each year, they know what it takes, where to go, and who to call to find exactly what you need.

Two luxurious brands

We offer two brands, both of which are eye clean, loupe clean, and affordable: Stuller Lab-Created Moissanite and Charles & Colvard.

  1. Stuller Lab-Created Moissanite™
  • Available in two color grades: DEF colorless and GH near-colorless
  • Best for customers who want to get maximum sparkle for their budget
  • Has a variety of fancy-colored options: blue, green, brown, yellow, and black
  1. Charles & Colvard Forever One® Moissanite
  • Available in two color grades: DEF colorless and GHI near-colorless
  • Best for customers who want the traditional name in lab-created Moissanite
  • Comes with a limited lifetime warranty
  • Available in Old European cuts

An abundance of shapes and cuts

Our selection has 14 shapes and even more cuts, including on-trend and classic options, such as rose-cut stones.

moissanite shapes

Ready to discover all lab-created Moissanite has to offer? Head over to our website today to get started!


Fascinated by all things gemstones? Check out our recent Sell With a Story blog posts!

All Things Green

Color Pairings That Pop

Aquamarine




Threadless Body Jewelry 101: Press Fit Posts Explained

The jewelry industry and the body piercing industry have much more in common than some may realize. While high-quality, hypoallergenic metals such as implant-grade titanium and surgical steel (and, unfortunately, low-quality nickel-based alloys) have dominated the industry, fine gold body jewelry has been on a sharp rise in recent years. If you thought all body jewelry was created equally, think again.

Just as all rings aren’t created equally, neither is body jewelry. As education grows awareness, so too does this golden opportunity. Precious metals command a far higher price point than both titanium and steel, which is great news for both retail jewelers AND body piercers.

Stuller is proud to expand our offerings in this area, starting with our new threadless Press Fit posts and backs made from 14-karat gold.

But to get this deep dive started, we need to start with some basic terminology and explain why threadless body jewelry is so great to begin with.

Stick around to the end for a free downloadable ear piercing chart you can print for your store, for personal reference, or for customers to take home.

Externally Threaded vs. Internally Threaded Jewelry

To help you understand Stuller’s new Press Fit body jewelry, it helps to know about the two other types of body jewelry: externally threaded and internally threaded.

View the chart below to see the difference in their construction:

Stuller

Many piercers consider externally threaded body jewelry unacceptable. They are often made from nickel-heavy “mystery metal” that can cause skin reactions — even in people who don’t typically react to nickel.

Externally threaded jewelry doesn’t smoothly pass through the piercing. When the jewelry is removed, the threads can cause trauma to the skin and let bacteria grow in the micro tears.

Internally threaded body jewelry, by contrast, is safe for all piercings. Since the threads are inside the post/barbell, the jewelry can harmlessly pass through the piercing. Stuller carries a modest assortment of internally threaded styles.

But there’s an equally safe alternative to internally threaded jewelry — one with some key advantages over internal threading — and Stuller is proud to add this type to our ever-growing assortment of findings. Enter Press Fit, Stuller’s new threadless body jewelry system.

“You just went over internally and externally threaded. Now you’re talking about threadLESS? What’s that?” you may ask. And I’m glad you did.

What is Threadless Body Jewelry?

Unlike externally and internally threaded styles, threadless body jewelry is exactly as the name implies: it has no threads at all.

These pieces are held together via tension created when the pin (sometimes called the post) is slightly bent and fully pressed into the tube back (in the body piercing industry, this part is typically called the post). Read on for an infographic that demonstrates how this works.

This unique construction offers an array of benefits for body piercings.

Why Choose Threadless Body Jewelry?

Threadless body jewelry’s key benefits are safety, security, comfort, and ease of changing up one’s look. Here’s are five reasons why you should choose this style:

  1. Threadless jewelry is safe for piercings. The post’s smooth, threadless construction provides a clean, harmless pass through any piercing.
  2. It keeps your jewelry secure and in place. Held by tension, threadless jewelry can’t accidentally fall out. It requires a bit of effort to remove, actually!
  3. Threadless jewelry is comfortable. No more is poking an issue. Because threadless styles have a disc back, the stud rests comfortably and flatly against the skin. In select piercings, such as the tragus, this means the wearer can keep using earphones.
  4. You can mix and match to explore your personal style. You have endless ways to mix and match a variety of decorative tops: ball ends, trims, diamonds, gemstones, and even dangles.
  5. Wearers need only one back for one piercing yet can have a variety of decorative ends. This lets them create a versatile, ready-to-wear collection.

How Does Threadless Body Jewelry Work?

While Press Fit posts and backs may seem complicated, they’re actually quite simple once you understand the fit. Using tension created when the two components are pressed together, threadless jewelry secures into place.

Unlike traditional friction-back studs — which you insert from the front of the piercing, starting with the earring’s post — threadless jewelry works in reverse. That is, you insert the Press Fit back from behind first, and then you insert the pin from the front.

How to Take Off Threadless Jewelry

Hold both ends of the jewelry, and pull them in opposite directions. You may need to add a slight twisting motion. And don’t do it over your bathroom sink without a plug — these pieces are tee-tiny, and you don’t want to lose your precious jewelry down the drain.

Press Fit Posts and Backs

The newest addition to our immense findings selection is this Press Fit system. You can buy just the back, just the post, or both*. Solder a tiny trim or stone setting onto the post for a look your customers can quickly mix and match.

press fit posts and backs

At the current time, we sell the posts and decorative ends separately.

Joining them together requires a smidge of soldering. These are not currently able to be ordered as a ready-to-wear style — but keep an eye on our site, as exciting things are coming for Press Fit!

Specs

  • Made in-house from SCS-certified 100% recycled metal
  • Back assembly is a 2.5mm struck disc with 18-gauge tubing
  • Available in 14-karat white, yellow, and rose gold
  • Two post lengths and four back lengths:
    • 4mm post fits the 5mm and 6mm back
    • 6mm post fits the 7mm and 8mm back

* Please note that at Stuller, we refer to the pin as the post, and the back is the tube + disc end component.

A Few Notes

First, know that Press Fit posts and backs are compatible only with each other. You cannot take a regular earring stud’s post and fit it inside a Press Fit tube. They will neither fit nor bend, unlike the Press Fit pin (post), which is ultra thin and moderately flexible.

Second, Press Fit posts and backs can be worn only in piercings that use straight jewelry. We recommend wearing these in select piercings:

  • Ear lobes
  • Ear cartilage piercings (helix, forward helix, flat, tragus, anti-tragus, conch)
  • Nostrils
  • Lips

Consult with a professional piercer to learn about which gauge thicknesses and size posts are best for which piercings. Piercings are not one-size-fits-all since all bodies are different.

Can I Use Press Fit With Other Piercings?

Body piercings that use curved or circular jewelry — such as navels, daiths*, snugs, rooks, eyebrows, and such — are not suitable for Press Fit posts and backs.

Why? A straight bar used in a curved body piercing puts pressure on the piercing, and the piercing may heal improperly — or worse, the wearer’s body may slowly reject the piece. This can leave them with a nasty scar and potentially affect whether they can have that specific location repierced.

* Despite its spelling, daith is actually pronounced doth. It rhymes with cloth, trough, and cough!

Download This Free Ear Piercing Chart

Share the knowledge! With this chart, you can inspire customers to get their next piercing, or maybe even open them up to one they didn’t know was possible.

ear piercing types

Hand it out to customers when they buy a Press Fit post and back from you, or keep it near your Press Fit jewelry to show customers some options.

Note: If customers ask you where they should go to get a piercing, I recommend sending them to the Association of Professional Piercers (APP). This will help them locate a professional piercer who has passed the APP’s strict guidelines for membership.

My Experience

Personally, I’m a fan of the triple-forward helix and the double tragus, both of which I had at age 19. However, my craziest piercings were the three-stone vertical industrials I had in each ear. I was a body modification aficionado back in college and still retain a lot of fondness for piercings.

A huge part of the appeal for me was that piercings allowed me to explore my creativity and change up any look within seconds. At my piercing peak, I had 22 and was just getting into 14-karat gold for them.

Who knew I’d end up at Stuller someday and discover we’re the supplier to many of the fine body jewelry creators I adored back then?

Oh, and yes — I used threadless jewelry in most of my cartilage piercings back then. I can attest to how secure, safe, and comfortable these styles are. In fact, the first time I tried taking one out my tragus, I thought the pin was stuck in the post for good!

Ready to get some threadless jewelry of your own?

Shop Press Fit on Stuller.com today!




6 Symbols for Wedding Day Luck

Emotion plays a major role in buying jewelry. We see the beauty. We want it. Yet sometimes we need an extra impetus to buy — and often, that extra impetus means a story. For example, a customer may LIKE that hamsa pendant in your case, but they’ll LOVE it when you explain how the hamsa offers protection from the evil eye. And for customers getting married, warding off the evil eye and inviting good luck is sure to be top of mind.

Just in time for St. Patrick’s Day, we implore you to skip the rainbow and go for the gold with six sanguine symbols that’ll help fill each couple’s big day with fun and fortune.

1. Horseshoe Styles

Perhaps second only to four-leaf clovers, nothing goes hand-in-hand with St. Patrick’s Day quite like horseshoes. These good-luck charms even have significance to weddings. As one story goes, a ribbon-decorated horseshoe at a wedding will collect all of the day’s good luck. Talk about bringing new meaning to good vibes only.

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Show customers these horseshoe jewelry styles so they can invite their own good luck and happiness.

2. Lucky Ladybug Looks

Next time you look down and see a ladybug on your hand, don’t swat it away! Ladybugs are a sign of good luck. One legend even says that if a ladybug lands on you, the number of spots on it indicates how many years of good luck you’ll enjoy. Another tale says that the redder the bug, the better. Note: this does not apply to ladybug infestations. One or two bugs will suffice for good luck.

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As for jewelry? The more, the merrier! We offer petite ladybug trims and earrings at lovely price points.

3. Aquamarine Gemstones

Believed to represent marital harmony and ensure a long, happy marriage, aquamarine jewelry gives brides that “something blue” they may be searching for.

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Stuller offers loose aquamarine gemstones as well as jewelry set with aquamarine.

4. Wishbone Symbols

As the tradition goes, two people pull on each side of the wishbone. Whoever gets the longer piece is the lucky one. Wishbones represent both love and luck, making wishbone styles perfect for inviting good fortune on any couple’s big day.

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But please tell your customers not to break apart their jewelry. Our manufacturing experts infuse them with luck in our casting process, so they’re perfect and wear-ready from day one.

5. Evil Eye Jewelry

The evil eye is a ghoulish glare of a curse that is widely believed to cause misfortune, and it is typically cast upon someone when they’re unaware. Not what anyone wants on their wedding day! Fortunately for us all, warding off this curse is simple: wear evil eye jewelry so that the curse gets turned back at the caster.

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Stuller offers on-trend evil eye symbols as well as classic options, such as the Middle Eastern hamsa hand.

6. Fortunate Family Heirlooms

Family heirlooms hold a magic of their own — and incomparable sentimental value. “Something old” for the bride, anyone? If they are not into any traditional symbols of luck, let them know that a favored family heirloom will do more than get the job done. It also becomes part of their wedding story.

While your customers may be all set on this front, Stuller can help you with any special requests regarding heirlooms. Whether they want to set an heirloom stone in a new, completely custom design or they want to procure a special stone for grandma’s special setting, we can help.


If none of these symbols will do the trick for them, ask your customer instead what has brought them good fortune in the past. Maybe you’ll get to draw inspiration from their story and customize something unique and meaningful for their big day.

Learn the history of and why we celebrate St. Patrick’s Day in Saint Patrick and the Luck O’ the Irish.




How to Customize Bridal Jewelry With Modify a Style

As one of the top proposal dates of the year, Valentine’s Day is an important time of the year for the jewelry industry. With custom-designed jewelry only growing more popular, offering customization as one of your services is a guaranteed way to boost sales and build your reputation as your area’s go-to jeweler for all things custom.

But if you think you need to buy expensive equipment to offer customization, we have great news: Stuller’s Modify a Style service makes it easy for you to offer customized engagement rings to any customer. Available through our CAD/CAM Services team, Modify a Style is your solution to any custom request.

Start With the Basics

Your journey starts with a flexible 3C design on the Stuller website.

These designs, marked out with the light blue 3C badge, indicate that a specific style is a flexible 3C design. What this means is you can change the center stone shape, center stone size, ring size, and metal quality of that chosen style. Almost immediately, the on-screen render will update to reflect your changes.

For example, if you have a solitaire-style ring and want to change the center from a five-millimeter round diamond to a seven-millimeter round morganite, you can make the switch and rapidly get a new visual — right before your customer’s eyes.

But what if those options aren’t enough to achieve their dream ring? What if they need something a little extra special?

Enter: Modify a Style

When you want to customize a flexible 3C design beyond the options you see online, Stuller’s CAD/CAM Services can make those changes for you. With Modify a Style, you choose an existing style and request that our CAD/CAM team make the changes to your specifications. There are two ways to do this:

  1. Click Modify This Style beneath the product’s image on the left side of your screen.
  2. Grab the product’s SKU number and visit the Modify a Style form directly here.

Endless Possibilities

From needing a special setting for a customer’s unusual stone to wanting to change up the details on an existing flexible 3C design, the customization possibilities are truly endless with Modify a Style.

You’ll receive a quote and a render within 48 hours (two business days). Once we have your approval, our expert team of manufacturers and designers will get to work on your jewelry, working back and forth with you each step of the process until the ring is perfect.

Whether you want the final piece delivered to you set, unset, or semi-set and unfinished or perfectly polished, Stuller’s CAD/CAM Services work for you to make any bridal dream come true.

Other CAD/CAM Services

Journey of a Ring Jewelry CAD and Modeling Wax

In addition to Modify a Style, Stuller offers three other ways you can customize with our CAD/CAM experts:

  • Submit a Model lets you send in a resin or wax model. CAD/CAM Services will take care of the casting so that you don’t have to.
  • Submit a CAD Model lets you send in a render that Stuller will then grow as a wax or resin, then cast if you desire.
  • Submit a Sketch enables you to send in an image or drawing. Our design team will do the CAD work for you, and once approved, we can take care of manufacturing — from start to finish, all in one place.

Browse our flexible 3C bridal styles on Stuller.com.


Check out these blog posts that detail customization solutions Stuller offers.

How Stuller’s CAD/CAM Services Makes Custom More Efficient

Enhance Your Customer Experience Through Custom Solutions




The Durability Difference: Stuller Machined Bands

Stuller’s team of expert manufacturers strive to provide you with the resources you need to delight your customers. Modern consumers want wedding bands that will last a lifetime, and you can help by providing high-quality, well-made pieces.

In our bustling manufacturing facility down in Lafayette, Louisiana, we create machined bands: precisely made, durable rings that are worthy of being a family heirloom. You, the jeweler, will be at the very beginning of that everlasting love story.

How Are Machined Bands Made?

To create machined bands at Stuller, our team uses a process called cold drawing.

First, we take pipe that has been continuously cast and pass it through a series of dies that haven’t been preheated. Then we draw it down onto rods that help us maintain an approximate (but not exact) finger size.

In this die-reduction process, the operator starts with a larger die and slowly works it down, using multiple dies until they reach the near-finished finger size. Finally, the pipe is loaded into a CNC lathe, where it will be machined to the exact shape and finger size your customer needs.

The result? Heirloom-quality bands that are ready for finishing.

To learn more about our manufacturing process, head to our website!

Why Choose Machined Bands?

Since Stuller’s machined bands are cold drawn from pipe, they have a very different internal structure from cast bands, but it’s this different structure that makes them incredibly dense.

Cast pieces have a crystalline structure. When cold working to create machined bands, the material has a fibrous structure. This takes out internal defects, such as porosity, and makes it strong.

Most people, if they don’t have experience with making bands, won’t recognize the difference — but the difference is there. For instance, every cast piece of jewelry is prone to porosity. That’s never an issue with machined bands since they’re not cast to begin with.

Our Promise: Quality, Consistency, Durability

Consistency, durability, and precision are crucial when it comes to wedding bands. When you need a supplier who can get you high-quality bands made from SCS-certified 100% recycled metals, choose Stuller.

From beginning to end — from melting the first gold bar to applying the final polish and sending the ring off for next-day delivery — our experts monitor each step of the process to ensure each wedding band you sell is worthy of the lifetime commitment it represents.


Learn more about wedding bands and different ways to position these products by checking out some of our other blogs.

Wedding Bands: Don’t Forget the Guys

Shop Unique Men’s Wedding Bands for the Groom

Contemporary Metal Bands: Trending and Here to Stay




Ultimate Gray + Illuminating: Colors of the Year

“A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.”

— Pantone® Color Institute

Color of the Year 2021: Ultimate Gray + Illuminating

In December, the color aficionados at the Pantone® Color Institute announced not one — but two — picks for Color of the Year: Ultimate Gray + Illuminating.

As we emerge from a one-of-a-kind year and enter one shrouded in uncertainty, Ultimate Gray + Illuminating provides the traits we all need. The former symbolizes resilience and stability. The latter offers hopefulness and gratitude.

Practical but at the same time optimistic, the union of Ultimate Gray + Illuminating is one of strength and positivity. Such qualities will see us through these challenging times while keeping us focused on the brighter future to come.

Gemstone Inspiration

In the coming year, expect Ultimate Gray + Illuminatingto be everywhere: runway fashion, appliances, interior design, and more. You name it, they’ll be there! 

One way you can get with the trend is by designing jewelry or merchandising your cases with gemstones that represent Ultimate Gray + Illuminating. These are some of our favorites:

Yellow Sapphire

Durable, classic, stunning: three words that best sum up sapphire. We offer yellow sapphire in our calibrated collection and in Stuller Notable Gems™. With their Illuminating-yellow color, Stuller’s yellow sapphire is the sunshine we need to remain in high spirits all year.

Chatham Gemstones with Pantone Yellow Sapphire

Yellow Garnet

Although most associated with red, garnet comes in every color of the rainbow. This is great news for Pantone’s Illuminating because Stuller offers matched pairs of yellow garnet in Stuller Notable Gems. And since these luminous beauties are all untreated, their Illuminating-yellow shine is completely au naturel!

Gray Spinel

With a cool, mysterious hue, gray spinel is the Ultimate Gray gemstone we all need as a reminder to stay calm and collected during turbulent times. We offer gray spinel in our calibrated collection and in Stuller Notable Gems.

Speckled Quartz

In addition to being a great representative of Ultimate Gray, Stuller’s speckled quartz has a traceable origin, offering peace of mind to you and your customers. After being mined and cut in Idar-Oberstein, Germany, these stones arrive at our headquarters in Lafayette, Louisiana. You can find speckled quartz in our Earth to Market™ assortment.

Sell with a Story Speckled Quartz Variety

Browse our full range of Color of the Year-inspired gemstones and discover complementary gemstone combinations here.

As people look for energy, clarity, and hope, these colors capture feelings of thoughtfulness with the promise of something sunny and friendly. With jewelry and gemstones inspired by Ultimate Gray + Illuminating, your customers can take these good vibes with them wherever they go.




Everything to Never Forget: Valentine’s Day 2021

Despite last year feeling like it was put on fast forward and everything in our lives changed at triple speed, one thing hasn’t changed: our collective desire to show, share, and celebrate love. And what better way to do that than with beautiful jewelry for Valentine’s Day?

From on-trend looks to classic styles that transcend time, Stuller is your partner for the designated day of love. For your customers, this celebration should be memorable and beautiful. For you, it should be effortless.

Huggies and Kisses

Huggies make for a sweet and stylish Valentine’s Day gift. We offer them in a range of metal qualities, sizes, and styles, including these ultra-popular huggies that feature a dangling letter:

Shop Now: 87230:1162:P, 87230:1099:P

Combining the personalization trend with huggies? We love it — and so do shoppers!

Stacked With Affection

A set of stackable rings is a gift your customers will treasure forever, and we’re proud to stock a selection that hits on all the classic looks and major trends. 

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Whether your customers are celebrating a new milestone together or just another great Valentine’s Day with the one they love most, there’s a stylish stackable for everyone.

I + U = <3

Personalization remains as popular as ever, but it’s taken on a new meaning and level of importance in the past year as individuals seek things that are comfortable and familiar. With initials, birthstones, and hearts, you can help couples tell their love story in a meaningful, heartfelt way.

Shop Now: 124545:101:P, 52256:104:P

Cutoff Dates

Custom imprinting is a great way to leave a lasting impression with each customer. If you’re interested in this service, keep in mind a few points: 

  • Our lead time is 15–20 business days for repeat custom imprinting customers.
  • There is an additional wait of seven business days for new customers to get samples. The standard lead time starts upon approval of the samples.
  • These times exclude custom-imprinted jewelry cleaner, cloths, euro totes, and kraft totes.

Our cutoff dates for personalized jewelry are as follows:

  • Monogram: January 31, 2021
  • Engraving and Stone Setting: February 3, 2021
  • Engraving Only: February 8, 2021

You can shop the full Valentine’s Day assortment online or view our interactive Valentine’s Day gift guideEverything to Never Forget.

Next-Day Delivery

This year’s big day falls on a Sunday, so the importance of getting your shopping done early is heavier. But with our next-day delivery on a massive in-stock inventory, we’ll make sure you have what you need just in time for early and last-minute shoppers alike.

With Stuller by your side, you’ll easily and quickly get the perfect gift for each customer and their special someone.

Shopping tip: On Stuller.com product pages, click Ready to Ship to see only in-stock products.

Cheers to the season of love!




Stuller Celebrates America Recycles Day 2020

Since the 1960s, the United States has vastly improved efforts to recycle more. Recycling doesn’t just save space in landfills. Among many other benefits, it also saves energy, eliminates the demand for virgin materials, and reduces ocean pollution. But although we’ve made significant strides in the fight against waste, we still have a great distance to go.

The good news is that each of us can do our part to help, starting with today: America Recycles Day.

A Greener, Cleaner World

In 1997, the National Recycling Coalition established November 15 as America Recycles Day. This is the only nationally recognized day dedicated to promoting and celebrating recycling in the United States. As to why we should all care, the numbers speak for themselves:

  • In 2017, 267.8 million tons of waste were generated in the United States. Only 94.2 million tons of that amount were recycled or composted.
  • Containers and packaging made up 29.9% of that waste — more than 80 million tons.
  • Durable goods (products that don’t need to be purchased often) made up 21%, and nondurable goods (products that require frequent purchasing) made up 19%.

Source: Environmental Protection Agency

Now, each year, we celebrate all things recycling: how to do so properly, how to commit to it, and how to take the #BeRecycled pledge. This pledge is built on three things all of us can do:

  1. Learn what materials are collected for recycling in your community.
  2. Act within the next month to reduce your waste, recycle more, and buy products made with recycled content.
  3. Encourage at least one friend or family member to take the pledge, too.

From small everyday habits to large lifestyle changes, everyone can do something to make the world a tidier place.

Sustainability at Stuller

Stuller takes sustainability, ethics, and transparency seriously. You can read more in-depth about our efforts on the Stuller website.

From the recycled precious metals we offer you to the batteries and bulbs used in our daily operations, recycling is a priority at our corporate headquarters.

One change we made was installing water refilling stations for associates. We did this because more than 60 million plastic water bottles flood American waterways and landfills.* And that’s not each year. That’s each day!

Watch the video below to see the other things we do to uphold our commitment to ethical sourcing and environmental sustainability.

What You Can Do

The easiest way to observe America Recycles Day is to be mindful of what you throw away and to commit to recycling more. Here are some low-effort ways you can get started:

  • Take the Keep America Beautiful #BeRecycled pledge, then spread awareness on social media with #AmericaRecyclesDay.
  • Learn what is and isn’t recyclable. The EPA has a list that outlines common recyclables.
  • Educate your customers about recycling old jewelry and how they can reuse stones and metal in a new piece.
  • Donate unwanted clothing and household textiles.
  • Bring your own bag to the store, or decline a bag if you can.
  • Take part in a recycling event or community cleanup in your area.
  • Buy recycled goods when you can.

Whether you’re at home or at work, you can do your part to reduce, reuse, and recycle — and to leave the future a little greener for future generations.

*Down the Drain: Plastic Water Bottles Should No Longer Be a Wasted Resource


Learn more about Stuller’s commitment to sustainability in a blog we published earlier this year on Earth Day.

Earth Day 2020 and Stuller’s Commitment to Sustainability




Cursed Diamonds and Gemstones: All That Glitters Isn’t Gold

Last year, we covered gemstone superstitions — and that blog post has been trending online ever since. This year, just in time for the scariest day of the year, we’re going to dive into the fearsome folklore surrounding some (in)famous and cursed diamonds and gemstones.

Sinister Beauty: The Hope Diamond

No list of spooky stones is complete without the Hope Diamond. Known for its exceptional size, color, and history, the Hope Diamond is a hugely impressive stone.

Oh, and it’s cursed. Allegedly.

When Harry Winston donated the diamond to the Smithsonian Museum, many thought the country was doomed. Some individuals even urged President Eisenhower to reject the gift. How could such a remarkable diamond have such dark energy?

Well, it’s what Marie Antoinette was wearing when she was beheaded. And it was reportedly stolen from a statue of the Hindu goddess Sita. The origins of the curse vary, but people agree on one thing: that it is one cursed diamond. Take these examples of the rumored peril that has come to people who have been in possession of the Hope Diamond:

  • After stealing the diamond from Sita’s statue, the thief is said to have been killed by wild dogs.
  • Sultan Abdul Hamid of Turkey lost his throne.
  • Collector Philip Henry Hope’s family went broke, requiring the stone be sold to recoup losses, and his grandson died completely broke.
  • Evalyn Walsh McLean lost two of her children, and her husband was later committed to an asylum.

That’s just a sampling of tales, and while most are flat-out lies and the curse is exaggerated, who wants to take a chance? Best to leave it at the Smithsonian.

Men, Beware: The Koh-i-Noor

If you’re going to wear the 105.6-carat Koh-i-Noor Diamond, you better not be a man.

As the curse goes, “He who owns this diamond will own the world but will also know all its misfortunes. Only God or woman can wear it with impunity.” But those threatening words haven’t swayed people from wearing the Koh-i-Noor.

Believed to have been mined in India’s Kollur Mine in the twelfth century, the Koh-i-Noor has a long, bloody history. Here is but a sample of the misfortunes that have befallen the Koh-i-Noor’s owners:

  • Mughal emperor Babur lost his son to exile.
  • A later ruler, Shah Jahan, famous for building the Taj Mahal, spent the end of his days in prison — imprisoned by his own son, Aurangzeb.
  • Nadir Shah was assassinated.
  • Each of Nadir Shah’s successors were dethroned.

After centuries of poisonings, assassinations, civil wars, and invasions, the Koh-i-Noor eventually ended up with the British monarchy, where it sits today among the British Crown Jewels. However, this is not without controversy — the Indian government would like its diamond returned.

The Regent Diamond

The 140.64-carat Regent Diamond has a cruel, bloody history. Most known for decorating Napoleon Bonaparte’s sword, the Regent Diamond was stolen from India’s now-defunct Kollur Mine.

A slave hid the diamond in an open wound in his leg, then boarded a ship bound for Europe. The ship’s captain learned of the diamond and its whereabouts, so he murdered the slave. Afterward, the captain sold the diamond to an Indian merchant, and thus the curse began.

When the Crown Jewels of France were stolen in 1792, the Regent Diamond was among them. Napoleon got the stone in 1801, and Marie Antoinette had it later. And we all know what happened to her and Louis XVI.

Today, the Regent Diamond is displayed at the Louvre.

There are more cursed diamonds out there: the Sancy Diamond, the Taylor-Burton Diamond, and many more. But if you thought gemstones were safe, think again.

The Great Impostor: The Black Prince’s Ruby

Why impostor? Well, the Black Prince’s Ruby isn’t a ruby. Weighing in at a whopping 170 carats, it’s an irregularly cut cabochon spinel — and despite its impostor status, the Black Prince’s Ruby holds a position of high regard. Today, it’s set in the center of the Imperial State Crown of England.

Believed to have been mined in Badakhshan (today known as Tajikistan), the Black Prince’s Ruby first appears on record in the fourteenth century. Don Pedro the Cruel, ruler of Seville, Spain, plundered the gem from the Moors.

Then the Black Prince himself, Edward of Woodstock, had the stone, where it acquired its name. King Henry V had the gem next, having it set in his battle helmet beside real rubies, truly making this red spinel an impostor.

When King Charles I committed treason, he lost more than the stone, and the Black Prince’s Ruby passed from the British royal line to an unknown buyer. Charles II regained the stone later, but Colonel Thomas Blood nearly succeeded in stealing it during a 1671 heist.

The Delhi Purple Sapphire

The purported powers of sapphire include enlightenment, peace, and healing, yet devastation and despair have awaited all who’ve dared cross the Delhi Purple Sapphire.

Perhaps, that’s because there’s another impostor among us. But rather than a spinel masquerading as a ruby, this time, it’s an amethyst. No wonder the owners of the Delhi Purple Sapphire didn’t get to enjoy any of sapphire’s magical powers — they never had one to begin with!

Looted from the Temple of Indra during the Indian Mutiny of 1857, the Delhi Purple Sapphire is a gem allegedly cursed through thievery, by the Hindu god of war and weather. When the amethyst was taken from the temple, the ancient deity cast a curse upon the stone.

Afterward, the Delhi Purple Sapphire ended up in England, where it spelled trouble for all who owned it, from financial ruin to health problems galore, bad luck, and more.

Author Edward Heron-Allen sealed the gemstone inside a box and had it locked in a bank vault. Later, he gifted the stone to the Natural History Museum, with one stipulation: the box not be opened until three years after his death.

The Perilous Pearl: La Peregrina

La Peregrina, Spanish for “The Wanderer,” is a 50.56-carat pearl that originated from the Panama coastline in the sixteenth century. The then-administrator of the Panama colony gifted the pearl to Philip II, who subsequently gifted it to Queen Mary I of England.

Is Queen Mary I’s name familiar? If so, you may know her for her reign of terror that earned her the moniker Bloody Mary. She was rarely seen without La Peregrina — especially at executions. No doubt this pear-shaped pearl absorbed vile, violent energy.

The curse of La Peregrina is purported to be that of ruining the love lives of all who wear it:

  • King Philip II lived abroad for most of his marriage to Queen Mary I.
  • After Mary’s death, Philip proposed to her sister, who refused him.
  • Centuries later, Richard Burton purchased the stone for Elizabeth Taylor—who had seven marriages throughout her life. Richard was two of those.

As of 2011, La Peregrina belongs to an anonymous collector, who paid a whopping $11 million for the stone.

The Stolen Sapphire: The Star of India

As the world’s largest gem-quality blue star sapphire, the 563-carat Star of India is quite the coveted gemstone. So coveted, in fact, that on October 29, 1964, three thieves broke into the American Museum of Natural History in New York. They raided the gem hall, making off with millions of dollars’ worth of stolen gemstones — including the Star of India.

As the story goes, the display’s alarm batteries were dead. And the ill fortune went even further:

  • There was no security guard.
  • The windows were open.
  • The stone wasn’t even insured.

The thieves climbed in through the window and made off like the bandits they were.

Luckily, the Star of India was recovered not long after in the most unusual of places: a bus station locker in Miami, Florida. Not all the gemstones stolen with it were nearly as fortunate, however. Today, the Star of India is back at the American Museum of Natural History.

Hopefully, they’ve hired someone to regularly check the alarm system.

What’s the Verdict?

Are these stones truly cursed? We reached out to countless clairvoyants for confirmation, but they refuse to go on the record with a definitive answer.

But these tales do have some things in common: the stones were acquired through less-than-honorable means or have a bloody history. Perhaps, then, the curse is nothing more than a cautionary tale: don’t take what isn’t yours, and treat everyone with the kindness with which you want to be treated.

Certified Curse-Free Stones

We’re not daring enough to own any sinister stones — but we are daring enough to stock one of the industry’s largest diamond and gemstone selections. We offer more than 70 types of gemstones and diamonds in every size, shape, and color imaginable.

And don’t worry — we certify that all Stuller Diamonds™ and Stuller Gemstones™ were legitimately acquired and are thus curse free.


Enjoyed learning about the world’s most cursed diamonds and gemstones? Read our previous Halloween-themed posts regarding gemstone and jewelry superstitions.

5 Gemstone Superstitions and How to Use Them to Sell More Stones

6 Jewelry Superstitions and How to Use them to Your Advantage




#302onYou: Jewelry Gifts for the Holidays

As you gear up for the demands of the holidays, Stuller is here for you. With our in-stock product assortment, next-day delivery, services, and resources, we’re doing all we can to keep this selling season merry and bright for you.

One of those resources is this week’s installment of our Holiday Learning Series. Let’s dive into week two!



#302onYou: Gifts for the Holidays

Holiday shopping may look a little different this year, but there’s at least one thing that remains true: people ARE buying jewelry — for themselves, for their family, and for their friends. In a year like this, success has a new level of importance.

And, we have just what you need to achieve that success.

fine jewelry

Meet 302® Fine Jewelry

This consumer-facing line of fine jewelry contains the fashion styles your customers want. With an average wholesale price of $250 and collections that hit on major industry trends, these pieces are holiday movers that will put you and your customers in the holiday spirit.

302 Fine Jewelry

Shine in Style

In times of uncertainty, we look to things that bring us comfort and a sense of security. For jewelry, that means easy, everyday styles they can wear for years to come. The Essentials Collection contains some of these classic looks.

yellow gold stackable ring

Within this collection, we’re seeing some styles moving particularly quickly:

  • Gold hoops are a staple style that make for an easy add-on sale. Since the current trend is to wear multiples for an #EarParty, we offer hoops up to 30 millimeters.
  • Stackable rings are still ALL the rage — especially dainty, minimalist rings. And one thing is extra certain: customers want a lot of them. The more, the merrier!
  • Gemstones are hotter than ever. Micro-bezel studs are popular for stacking up the ear, and dome rings are great when worn alone or as the focal point of a stack.

Another collection that makes for fantastic holiday gifts is Modern Brilliance®. Customers still want diamonds, and with Modern Brilliance, they can get on-trend and classic designs set exclusively with lab-grown diamonds.

302 Fine Jewelry - Modern Brilliance
lab-grown diamonds

Discover all the collections of 302 Fine Jewelry on Stuller.com

Partner With 302

We do all we can to drive consumers to our brand partners and create opportunities for them to sell.

  • In September, 302 Fine Jewelry made its fashion debut in three major fashion magazines: Harper’s Bazaar, Elle, and Marie Claire.
  • At 302FineJewelry.com, customers can browse the collections, discover their next favorite look, and then find a 302 retailer to purchase those styles from.
  • Partners have exclusive access to marketing materials that make selling a breeze: inspirational photography and videos, a calendar with ready-to-go social media posts, and more.
  • With the branded hashtag #302onYou, customers can find you on social media.

Extended Holiday Hours

The holidays can bring a lot of stress, so we’re here to take some of that stress away. When you’re in a holiday quandary, we’re here to help.

Our customer experience team is currently available from 8:00 a.m. to 7:00 p.m. Central. On the Saturdays leading up to Christmas Eve, we’ll be here for you from 10:00 a.m. to 4:00 p.m. Central.


For a more in-depth look at 302 Fine Jewelry, watch Senior Director of Fine Jewelry Emily Graffagnino’s presentation during our Facebook Live Holiday Learning Series — and join us next week to find holiday inspiration with Findings Director Alissa Talbot!

Additional Reading

Designing Your Holiday Experience

3 Reasons to Partner With 302 Fine Jewelry