Here are a few ways to steer your jewelry store planning to create a solid foundation for your busy holiday operations—
Organize Your Space to Maximize Productivity
Optimize your workspace
Organize in a way that works best for you. Assign each tool a designated space and label its location so you can easily spot when anything is out of place. For more suggestions on how to organize your bench, click here.
Tidy up!
Look over all the loose ends lingering around your store. Send your scrap to our Metal Clean Scrap program to generate cash, a Stuller credit, or a combination of both. Learn how to maximize your gold recovery returns here.
Declutter
Purge the old books and files you no longer need. You’ll be glad once the busy holiday season rolls around.
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If Business is Really Sluggish:
Use your downtime for painting, restorations, and store repair. Revamping your store’s appearance will make passersby take a second look! And jump-start your fall cleaning efforts. Here are a few pointers on how to freshen up your store.
Strategize – Begin Your Store Planning Now
Start with your business plan
If you don’t have a written plan in place, now’s the time to get one started. Let’s walk you through business planning fundamentals.
Map out your marketing campaigns
Arrange and execute photography/videography that will carry you through the next few months. Want a shortcut to professional photography? Join Stuller First®. Its low flat rate shipping gives you a very profitable advantage, and among its benefits, you get access to our Marketing Image Portal, a vast resource of professional photography. As always, our marketing materials are yours to share. If you want to shoot your own images, get picture perfect inspiration from @everandeverbridal, @theknotrings, and @oliveavejewelry on Instagram.
Plan an event
August and September are ideal months for customer events. Try a Rocks on the Rocks party or host your own Stackable Session to foster lasting customer relationships.
If Business is Really Sluggish:
Read a book. No really, read a book! Choose from the wide selection that can help strengthen your business practices. We love Malcolm Gladwell’s work, especially David and Goliath. The Brand Gap by Marty Neumeier is quite thought to provoke, and so is Competing Against Luck by
Situate Inventory for the Holiday Season
Clean your cases
As you and sales staff place and retrieve merchandise, your glass cases get smudged. Set up a routine, so your sale staff does this when they’re not working with customers. And be sure to shine the pieces that have sat in your cases all year.
Dare to design
Use CounterSketch® or Matrix® to create fresh new designs that will drive your holiday traffic.
Stock up!
It’s never too early to begin producing Christmas stock.
If Business is Really Sluggish:
What’s on your list for August jewelry store planning? We’d love to hear your feedback on this post. Let us know what you’re thinking in the comments below.
