Are In-Case Jewelry Selling Solutions Worth the Investment?
In short, yes. But why?
Choosing the right styles that will sell, investing your money where it makes the most sense, creating the right setup, and having solutions to every customer’s needs — there are many decisions that go into having a successful showcase within your jewelry store. These types of decisions can be stressful because each decision comes with a risk. So how do we go about minimizing the risk and maximizing the reward in the retail jewelry space?
In-case jewelry selling solutions by Stuller are designed with all the considerations jewelry store owners must keep in mind. There are solutions that span a range of styles offered in stores — customizable engagement rings, personalized jewelry, classic line bracelets, and more.
But before exploring the different solutions available, let’s first understand why an investment like this makes sense.
What Are the Benefits of Selling Solutions?
Curated Selection
With so many different possibilities to fill your cases, the challenge is choosing what you can be sure will sell. Selling solutions are merchandised with styles that are backed by data and research. We trust they will sell, and you can feel confident in the longevity of their appeal.
Minimal Investment
Having product in the case always comes with some form of risk, either financial or security. There are several selling solutions by Stuller that contain prototype pieces, which makes for a lighter financial burden. It also reduces your risk of loss when it comes to security. Even the selling solutions with live product provide you with a bulk discount, making it more affordable to purchase a selling solution than each style individually.
Rapid Delivery
Prototype selling solutions might raise concern of customers not being able to walk out of the store with their desired purchase that day. However, we work hard to keep these styles in stock and ready to ship with immediate fulfillment. That means your order will leave us and start making its way to you the same day you place it.
Customization Potential
We are in a time within the jewelry industry where customers want a piece that’s just for them. They may see a style in the case, but they want to make an adjustment. Many of the pieces represented in our selling solutions offer some form of customization. For example, desired stones or stone shapes can be set in certain styles for small touches of personalization. Combining these solutions with the customization power of Stuller.com has made selling customization from the case easier than ever.
What’s the Difference Between a Live and Prototype Selling Solution?
Live jewelry selling solutions help sell those best-selling, classic styles that are sure to sell quickly, such as stud earrings, line bracelets, hoop earrings, huggie earrings, and chain. These essentials not only leave the cases fast, but they also are easily replaced for another customer to purchase. If you’re going to have live product in the case for customers to take with them that day, these selling solutions have identified the styles with the greatest likelihood of making that happen.
Prototype selling solutions are made with high-quality metal alloy pieces set with cubic zirconium. They allow you to offer a wide selection of jewelry designs and types that customers can try on for themselves without the additional risks associated with having that much live product. They are also perfect for showing off bridal designs with large stones or trending styles you want to introduce. When placing an order for the live piece, you can expect rapid delivery.
Top Selling Solutions to Prepare for the Holiday Season
With the holidays quickly approaching, now is the time to step it up and bring something new to your cases. Click through each of the following selling solutions to learn more about what they can offer your store.
The Key to Sales Success
Real success in the retail jewelry space comes down to smart investments and solid connections with your customers. Selling solutions provide excellent opportunities to maximize your success. Explore the full range of solutions that Stuller offers and watch your profits soar.
ABOUT THE AUTHOR
Taylor Dizor
Staff Writer
Taylor holds degrees in Political Science and Communication from the University of Louisiana at Lafayette as well as multiple certifications from GIA. His years in the wedding industry and love of fashion trends helps him write content for the on-trend and creative jeweler.