Get a first look at the latest selling systems, trend-driven collection, and tools we're bringing to this year's JCK show.
JCK Las Vegas is almost here — and we’re bringing more than just new products. This year’s showcase is focused on helping you sell smarter, design faster, and stay ahead of what your customers will want next.
Today, we’ll be giving you a first look at what you can expect to see from Stuller. Use this article as your guide on what’s to come as you prepare for the show. You can find us at booths 13089 and 52097.
Selling Systems
We’re bringing more than 20 new and expanded selling systems to JCK Las Vegas, making this the perfect opportunity to explore one of our largest assortments yet. Designed to help simplify customization and improve the in-store experience, these systems give you the tools to better visualize, present, and sell jewelry directly at the counter.
In this area of our booth, you’ll be able to browse the full assortment, visualize how these systems can fit into your showcase, and explore new ways to streamline the customer experience. Be sure to connect with our merchandising experts to learn more about the products or find the right solutions for your business.
Bridal Selling System Highlights
- Designer Bridal – Offer elevated, trend-driven styles that help you stand out and capture customers looking for something beyond the traditional. Our two new selling systems — Longing and Unbound — feature a curated assortment of semi-set rings featuring trending head styles, refined details, and a range of center stone shapes.
- Stackable Anniversary Bands – Encourage repeat purchases and milestone gifting with styles designed to layer and grow over time, including coordinating band styles designed to nest, stack, and mix.
- Contemporary Metal Wedding Bands – Explore a selection of alternative metal and modern gold bands featuring unique finishes, profiles, and detailing to appeal to today’s style-conscious owner.
Findings Selling System Highlights
- Piece by Piece® Core 2.0 – This updated Piece by Piece foundation features top-performing settings and shanks already proven in-store — organized to help you quickly present, build, and quote custom rings.
- New Component Selling Systems – Merchandised selling systems of interchangeable parts — such as necklace centers and chains or hoop earrings and dangles — allow you to design finished pieces in real time.
- Adjustable Shank Selling System – Use this working display featuring fully finished rings built with adjustable shanks to demonstrate how sizing flexibility works while opening the door for remounting older rings.
Fine Jewelry Selling System Highlights
- Gemstone Fashion – Explore selling systems featuring new birthstone styles, sterling silver necklaces, and trending bezel-style settings designed to bring fresh color and personalization into your assortment.
- Family Fashion – Discover a refreshed take on family jewelry with updated classic and modern styles and a new birthstone stackable ring collection perfect for layering and meaningful gifting.
- Diamond Fashion – Add new brilliance to your showcases with a stunning diamond cross selling system and a new lightweight line bracelet selling system designed to bring elevated diamond looks into everyday wear.
Bridal
Every year bridal trends continue to evolve, and JCK Las Vegas is the perfect opportunity to discover what today’s couples are looking for. Our 2026 bridal trends area will highlight this year’s hottest design aesthetics identified by our merchandising experts, featuring everything from elongated shapes and layered bridal stacks to vintage-inspired details, bold metalwork, and personalized design elements.
Visit the bridal area to explore these trends in person, compare styles side by side, and better understand how bridal preferences are shifting across the industry.
Jewelry
If you’re looking for what’s new in jewelry, make sure stop by our jewelry section of the booth to see all the exciting new pieces we’ve added to our collection. Be sure to visit our brand-new charm bar where you can mix and match an expanded assortment of charms and chains to create meaningful, trend-forward looks in real time.
You’ll also be able to explore our enhanced demi-fine jewelry selection, featuring even more styles designed to make fashionable jewelry more attainable. This is the perfect chance to experience the collection in person, discover fresh merchandising opportunities, and find styles that resonate with today’s customers.
Gemstones
At JCK Las Vegas, you’ll have the opportunity to explore one of our most expansive gemstone assortments —including our Notable Gems®, a unique, hand-selection collection— in person, making it easier to discover unique stones and visualize complete custom designs firsthand. Here you can also experience our Signature Red gemstones, where you can truly appreciate the depth and richness of the vibrant red hues we stock. If you find the perfect gemstone while browsing but aren’t sure if it’ll fit in your mountings, our experts can help you customize a mounting to fit the stone — allowing you to keep the beauty and integrity of the stone intact.
Diamonds
From perfectly matched pairs to bold center stones and vibrantly colored diamonds, our diamonds area is the ideal place to experience our diamond assortment in person. Seeing these diamonds firsthand will allow you to better view the size, brilliance, and color while exploring new possibilities for your inventory and designs.
Be sure to spend time viewing our colored diamond selection where you can explore the impressive range of hues available and learn more about the growing trends that are inspiring more colorful pieces.
Tools
If you’re looking to explore the latest in jewelry technology and bench additions, plan to spend some time in our tools area at JCK Las Vegas. From engraving and casting to stone inspection and manufacturing technology, we’ll be showcasing a wide range of tools designed to help your store run smoothly.
If engraving is on your radar, be sure to ask about taking the SLC Mini Laser Engraver and the Best Built Omni-Mill for a test drive so you can experience their capabilities firsthand. We’ll also be featuring the latest in casting materials and technology, including BlueCast resins designed to help simplify and improve manufacturing product.
Whether you’re looking to upgrade your bench, improve your processes, or simply learn more about the latest innovations available, our experienced experts will be available throughout the show to answer questions and help you to find the right tools for your business.
And don’t forget to visit our B&D Sales and Service team downstairs at booth number 52097 where many of our large equipment items — such as our laser welders — will be located.
MatrixGold® 4.0
One of the biggest highlights we’re bringing to JCK Las Vegas is the launch of MatrixGold 4.0. As the newest evolution of the industry-leading jewelry design software, we’re excited to showcase these new capabilities right as they become available, giving you a first-hand look at the future of digital jewelry manufacturing. MatrixGold 4.0 introduces enhanced tools designed to improve both speed and precision in the design process. Features such as the extended offline mode, model hollowing to reduce metal weight, and command duplication help to streamline repetitive tasks. New additions, such as the award ring building and parametric bangle design, expand creative possibilities, while updated reporting tools provide clearer and more customizable design insights. Make sure to swing by our technology area to see these features in action or learn more about how this program can upgrade your workflow.
See You at JCK!
This is just a preview of what will be on the show floor. At JCK Las Vegas, you’ll be able to experience these collections, systems, and tools firsthand and see how they can help you sell more, create more, and do more. Our team is excited to see you; answer your questions and help you explore the products and solutions that best fit your business. If you are unable to attend this year, no worries. All featured products will be available online starting the first day of the show, so you can still explore and shop everything from wherever you are.
ABOUT THE AUTHOR
Emmie Montet
Staff Writer
Emmie is a recent graduate of the University of Louisiana at Lafayette with a degree in Creative Writing. She is passionate about crafting compelling stories that she can share with the world.